BHLDN ( disemvowelment of "beholden") is an American women's clothing

retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholes ...

er that specializes in

wedding A wedding is a ceremony in which two people are united in marriage. Wedding traditions and customs vary greatly between cultures, ethnicity, ethnicities, Race (human categorization), races, religions, Religious denomination, denominations, Cou ...

dresses A dress (also known as a frock or a gown) is a one-piece outer garment that is worn on the torso, hangs down over the legs, and is primarily worn by women or girls. Dresses often consist of a bodice attached to a skirt. Dress shapes, silhoue ...

, bridesmaid dresses, bridal accessories, and wedding décor. Headquartered in

Philadelphia Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...

Pennsylvania Pennsylvania, officially the Commonwealth of Pennsylvania, is a U.S. state, state spanning the Mid-Atlantic (United States), Mid-Atlantic, Northeastern United States, Northeastern, Appalachian, and Great Lakes region, Great Lakes regions o ...

, BHLDN is owned by

Urban Outfitters Urban Outfitters, Inc. (URBN) is a multinational lifestyle retail corporation headquartered in Philadelphia, Pennsylvania. Operating in the United States, the United Kingdom, Canada, select Western European countries, Poland, the United Arab Em ...

, and is a sister brand to

Anthropologie Anthropologie is an Economy of the United States, American retailer operating in the U.S., Canada, France, Germany and the UK that sells clothing, jewelry, home furniture, decorations, beauty products, and gifts. Anthropologie is part of Urban ...

History

BHLDN launched its website on

Valentine’s Day Valentine's Day, also called Saint Valentine's Day or the Feast of Saint Valentine, is celebrated annually on February 14. It originated as a Christian feast day honoring a martyr named Valentine, and through later folk traditions it ha ...

2011, and opened its first

brick-and-mortar Brick and mortar (or B&M) is an organization or business with a physical presence in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases retail shops, factory produc ...

store in

Houston Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...

in August 2011. The retailer has since expanded to operating additional brick-and-mortar stores in

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

and

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

, and shop-in-shop locations in Anthropologie stores in

Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...

, Bethesda,

Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

Beverly Hills Beverly Hills is a city located in Los Angeles County, California, United States. A notable and historic suburb of Los Angeles, it is located just southwest of the Hollywood Hills, approximately northwest of downtown Los Angeles. Beverly Hil ...

, Carlsbad, Century City, Chestnut Hill,

Denver Denver ( ) is a List of municipalities in Colorado#Consolidated city and county, consolidated city and county, the List of capitals in the United States, capital and List of municipalities in Colorado, most populous city of the U.S. state of ...

, Newport Beach, New York City, Palo Alto, Portland,

Seattle Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the 18th-most populous city in the United States. The city is the cou ...

, Walnut Creek,

Washington D.C. Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...

, and Westport. As of 2019, there were seventeen shops within Anthropologie stores and three standalone stores.

Products

BHLDN has carried gowns and accessories from fashion designers including Catherine Deane,

Tracy Reese Tracy Reese (born February 12, 1964) is an American fashion designer who specializes in women's ready-to-wear clothing, Fashion accessories, accessories, and home fashions such as linens. She is a board member of the Council of Fashion Designers ...

, and Fleur Wood. BHLDN also has collaborated with Wedding Paper Divas, a subsidiary of photo publishing service

Shutterfly Shutterfly, LLC. is an American photography, photography products, and image sharing company, headquartered in San Jose, California. The company is mainly known for custom photo printing services, including books featuring user-provided images, ...

, for a collection of wedding stationery. In April 2016, BHLDN launched a party dress collection, offering dresses for special events. In August 2016, BHLDN partnered with Indiana jewelry brand ILA to create a collection of nine

engagement ring An engagement ring, also known as a betrothal ring, is a ring indicating that the person wearing it is engaged to be married, especially in Western cultures. A ring is presented as an engagement gift by a partner to their prospective spouse ...

s and

wedding band A wedding ring or wedding band is a finger ring that indicates that its wearer is married. It is usually forged from metal, traditionally gold or another precious metal. Rings were used in ancient Rome during marriage. In western culture, ...

s to be sold through the BHLDN website.

References

External links

Official website
{{Urban Outfitters , state=collapsed Clothing retailers of the United States Clothing brands of the United States Companies based in Philadelphia Retail companies established in 2011