BFL Group is an international discount retailer founded in 1996 by

Toufic Kreidieh Toufic Kreidieh is a Lebanese businessman who is the founding partner and CEO of the Brands for Less (BFL) Group, an international discount retailer founded in 1996. Toufic Kreidieh founded BFL in 1996, with their first store in Lebanon. BFL estab ...

. It is based in the

United Arab Emirates The United Arab Emirates (UAE), or simply the Emirates, is a country in West Asia, in the Middle East, at the eastern end of the Arabian Peninsula. It is a Federal monarchy, federal elective monarchy made up of Emirates of the United Arab E ...

and has dozens of stores in major cities across Europe and the Middle East.

History

The BFL Group was founded by

and Yasser Beydoun in 1996. The headquarters were established in Dubai in 2000, and its first store was launched in 2006. Its headquarters are located in Techno Park,

Dubai Dubai (Help:IPA/English, /duːˈbaɪ/ Help:Pronunciation respelling key, ''doo-BYE''; Modern Standard Arabic, Modern Standard Arabic: ; Emirati Arabic, Emirati Arabic: , Romanization of Arabic, romanized: Help:IPA/English, /diˈbej/) is the Lis ...

, UAE. It has locations across the UAE, including in

Abu Dhabi Abu Dhabi is the capital city of the United Arab Emirates. The city is the seat of the Abu Dhabi Central Capital District, the capital city of the Emirate of Abu Dhabi, and the UAE's List of cities in the United Arab Emirates, second-most popu ...

, as well as in neighboring countries such as

Oman Oman, officially the Sultanate of Oman, is a country located on the southeastern coast of the Arabian Peninsula in West Asia and the Middle East. It shares land borders with Saudi Arabia, the United Arab Emirates, and Yemen. Oman’s coastline ...

. BFL, which stands for "Brands for Less," has expanded its business with more than 74 stores spread over 6 countries in the Middle East and Europe (including

Spain Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...

and

Malta Malta, officially the Republic of Malta, is an island country in Southern Europe located in the Mediterranean Sea, between Sicily and North Africa. It consists of an archipelago south of Italy, east of Tunisia, and north of Libya. The two ...

). It has expanded with brands such as Homes For Less, Toys For Less, Mumuso, and

Tchibo Tchibo is a German chain of coffee retailers and cafés known for its range of non-coffee products that change weekly. The latter includes: clothing, furniture, household items, electronics and electrical appliances. In Germany, Tchibo's slogan ...

. BFL Group's stores are

variety store A variety store (also five and dime (historic), pound shop, or dollar store) is a retail store that sells general merchandise, such as apparel, auto parts, dry goods, toys, hardware, furniture, and a selection of groceries. It usually sel ...

s that carry many different types of items, including clothing, sportswear, toys, kitchen products, and others.

References

{{VarietyStores Companies based in Dubai Retail companies established in 1996 Variety stores

History

See also

References