"BBL Drizzy" (released as the file name "BBL DRIZZY BPM 150.mp3") is a " diss track beat" by American record producer

Metro Boomin Leland Tyler Wayne (born September 16, 1993), known professionally as Metro Boomin, is an American record producer and music executive. Widely acclaimed for his dark and cinematic production style, he is regarded as one of the most influential p ...

. It was released on May 5, 2024, in response to the

Drake–Kendrick Lamar feud The Canadian rapper Drake (musician), Drake and the American rapper Kendrick Lamar have been involved in a rap feud since 2013, when Drake responded to Lamar's verse on the Big Sean song "Control (Big Sean song), Control". It escalated in 202 ...

which consisted of multiple diss tracks from both sides. "BBL Drizzy" samples an artificial intelligence-generated track, released on April 14, of the same name by comedian King Willonius. It is the first notable example of AI sampling in mainstream hip-hop music, according to ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...

''. Metro announced he would offer a free beat and a $10,000 cash prize to whoever delivered the best rap over the

backing track A backing track is an audio recording on audiotape, CD or a digital recording medium or a MIDI recording of synthesized instruments, sometimes of purely rhythmic accompaniment, often of a rhythm section or other accompaniment parts that live m ...

in an effort to deride Canadian rapper

Drake Drake may refer to: Animals and creatures * A male duck * Drake (mythology), a term related to and often synonymous with dragon People and fictional characters * Drake (surname), a list of people and fictional characters with the family ...

. The song's title derives from rapper

Rick Ross William Leonard Roberts II (born January 28, 1976), known professionally as Rick Ross, is an American rapper. An influential figure in modern Hip-hop, hip hop music, Rick Ross has become known for his "Wiktionary:booming, booming" vocal perfor ...

ironizing about a rumor that Drake received plastic surgery on his abs and on his nose, using the slang term "BBL", which is an acronym for Brazilian butt lift. "BBL Drizzy" quickly

went viral Viral phenomena or viral sensations are objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them. Analogous to the way in which viruses propagate, the te ...

, generating more than 3.4 million streams on

SoundCloud SoundCloud is a German audio streaming service owned and operated by SoundCloud Global Limited & Co. KG. The service enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is ...

within a week.

Background

The

is a rap feud between American artist

Kendrick Lamar Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper, singer, songwriter and record producer. Regarded as one of the greatest rappers of all time, he was awarded the 2018 Pulitzer Prize for Music, becoming the first music ...

and Canadian artist

which escalated in early 2024. Metro Boomin became closely involved in the feud after he, Lamar and

Future The future is the time after the past and present. Its arrival is considered inevitable due to the existence of time and the laws of physics. Due to the apparent nature of reality and the unavoidability of the future, everything that currently ex ...

released the song " Like That" in March 2024 which further escalated the conflict. In April 2024,

would release the song " Push Ups", in which he directly dismisses Metro's involvement in the feud with the line "Metro shut your hoe ass up and make some drums". In the song "Family Matters", Drake further antagonizes Metro, directly calling him out in the song once again.

coined the phrase BBL Drizzy, ironizing about a rumor that Drake received plastic surgery on his abs and on his nose, using the slang term "BBL", which is an acronym to Brazilian butt lift. Drake referred to Ross's involvement in the feud in the song "Push Ups" also, rapping: "Can't believe he jumpin' in, this nigga turnin' 50 / Every song that made it on the chart, he got from Drizzy / Spend that lil' check you got and stay up out my business". Ross responded with his diss " Champagne Moments", coining the phrase BBL Drizzy on X (formerly known as Twitter) and

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

while promoting the song. Inspired by an X post from Rick Ross, comedic performer Willonius Hatcher, who goes by King Willonius online, released an AI generated R&B

parody song Parody music, or musical parody, involves changing or copying existing (usually well known) musical ideas, and/or lyrics, or copying the particular style of a composer or performer, or even a general style of music. In music, parody has been us ...

titled "BBL Drizzy". The song was created using Udio, a

generative artificial intelligence Generative artificial intelligence (Generative AI, GenAI, or GAI) is a subfield of artificial intelligence that uses generative models to produce text, images, videos, or other forms of data. These models Machine learning, learn the underlyin ...

model that produces music. Hatcher stated that he initially experimented with different

music genre A music genre is a conventional category that identifies some pieces of music as belonging to a shared tradition or set of conventions. Genre is to be distinguished from musical form and musical style, although in practice these terms are sometim ...

s including

country A country is a distinct part of the world, such as a state, nation, or other political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, state with limited recognition, constituent country, ...

Afrobeats Afrobeats, not to be confused with Afrobeat or Afroswing, is an umbrella term to describe popular music from West Africa and the diaspora that initially developed in Ghana, Nigeria, and the UK in the 2000s and 2010s. Afrobeats is less of a st ...

and

yacht rock Yacht rock (originally known as the West Coast soundThat ' ...

before settling on R&B.

Release

On May 5, 2024, Metro responded to Drake's diss on "Family Matters" on X and released an

instrumental An instrumental or instrumental song is music without any vocals, although it might include some inarticulate vocals, such as shouted backup vocals in a big band setting. Through Semantic change, semantic widening, a broader sense of the word s ...

titled "BBL DRIZZY 150 BPM.mp3" on

, sampling "BBL Drizzy", a comedic R&B song by King Willonius. Unbeknownst to Metro at the time, the original track's vocals and instrumental were generated entirely by an artificial intelligence model. In addition to the release of the beat, Metro also announced that he would hold a contest on social media for whoever could produce the best freestyle rap over the beat, with the winner receiving a

beat Beat, beats, or beating may refer to: Common uses * Assault, inflicting physical harm or unwanted physical contact * Battery (crime), a criminal offense involving unlawful physical contact * Battery (tort), a civil wrong in common law of inte ...

from him for free. Users on social media platforms including

TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...

, Instagram and X were quick to react, releasing their own takes on the track shortly after. On May 6, Metro announced that he would also give the winner a $10,000 prize, and a runner-up would also receive a beat. Within a week, the song had received more than 3.3 million streams on SoundCloud and maintained the number one spot on the platform's "New and Hot" chart. Metro has yet to pick a winner for the contest.

Reception

Upon release, the track immediately received widespread attention on social media platforms. Notable celebrities and internet personalities including

Elon Musk Elon Reeve Musk ( ; born June 28, 1971) is a businessman. He is known for his leadership of Tesla, SpaceX, X (formerly Twitter), and the Department of Government Efficiency (DOGE). Musk has been considered the wealthiest person in th ...

and Dr. Miami reacted to the beat. Several corporations also responded, including

educational technology Educational technology (commonly abbreviated as edutech, or edtech) is the combined use of computer hardware, software, and educational theory and practice to facilitate learning and teaching. When referred to with its abbreviation, "EdTech" ...

company

Duolingo Duolingo, Inc. is an American educational technology company that produces learning Mobile app, apps and provides Language assessment, language certification. Duolingo offers courses on 43 languages, ranging from English language, English, Fre ...

and meat producer

Oscar Mayer Oscar Mayer is an American meat and cold cut producer known for its hot dogs, bologna sausage, bologna, bacon, ham, and Lunchables products. The company is a subsidiary of the Kraft Heinz, Kraft Heinz Company and based in Chicago, Chicago, Illin ...

. In addition to users releasing freestyle raps over the instrumental, the track also evolved into a

viral phenomenon Viral phenomena or viral sensations are objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them. Analogous to the way in which viruses propagate, the te ...

where users would create remixes of the song beyond the

hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...

genre. Many recreated the song in other genres, including

house A house is a single-unit residential building. It may range in complexity from a rudimentary hut to a complex structure of wood, masonry, concrete or other material, outfitted with plumbing, electrical, and heating, ventilation, and air c ...

, merengue and

Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, is primarily produced in Mumbai. The popular term Bollywood is a portmanteau of "Bombay" (former name of Mumbai) and "Cinema of the United States, Hollywood". The in ...

. Users also created covers of the song on a variety of

musical instruments A musical instrument is a device created or adapted to make musical sounds. In principle, any object that produces sound can be considered a musical instrument—it is through purpose that the object becomes a musical instrument. A person who pl ...

, including on

saxophone The saxophone (often referred to colloquially as the sax) is a type of single-reed woodwind instrument with a conical body, usually made of brass. As with all single-reed instruments, sound is produced when a reed on a mouthpiece vibrates to p ...

guitar The guitar is a stringed musical instrument that is usually fretted (with Fretless guitar, some exceptions) and typically has six or Twelve-string guitar, twelve strings. It is usually held flat against the player's body and played by strumming ...

and

harp The harp is a stringed musical instrument that has individual strings running at an angle to its soundboard; the strings are plucked with the fingers. Harps can be made and played in various ways, standing or sitting, and in orchestras or ...

Use of artificial intelligence

"BBL Drizzy" prompted widespread discussion regarding the use of

to create

art Art is a diverse range of cultural activity centered around ''works'' utilizing creative or imaginative talents, which are expected to evoke a worthwhile experience, generally through an expression of emotional power, conceptual ideas, tec ...

and

music Music is the arrangement of sound to create some combination of Musical form, form, harmony, melody, rhythm, or otherwise Musical expression, expressive content. Music is generally agreed to be a cultural universal that is present in all hum ...

. It is the first notable example of an AI generated song being used as a sample in commercial music production. The acceptance of the song by the general public despite controversies surrounding AI art has prompted discussion regarding potential ramifications of a growth in commercial music utilizing AI.

Aftermath

Immediately following the release of "BBL Drizzy", Drake responded in an

comment, asking if Metro had really "cheffed a beat about isass". Later, on May 24, he was included on rapper

Sexyy Red Janae Nierah Wherry (born April 15, 1998), known professionally as Red, is an American rapper. She rose to prominence with the release of her 2023 single " Pound Town" (with Tay Keith); its popularity spawned the remixed sequel "Pound Town 2" ...

's mixtape, '' In Sexyy We Trust''. On this project, Drake would rap over the "BBL Drizzy" instrumental on the song " U My Everything". A copyright infringement lawsuit was filed against Udio, the AI startup used to create the diss track, by the

Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...

in June 2024 following the viral success of the original track.

Charts

References

External links

* {{Authority control 2024 songs 2024 in Internet culture Diss tracks Metro Boomin songs Songs about Drake (musician) Works created using artificial intelligence Songs involved in the Drake–Kendrick Lamar feud Internet memes introduced in 2024