B. Joseph Pine (born 1958) is an American author. He coined the term "experience economy".

Bibliography

*''Mass Customization: The New Frontier in Business Competition'', 1992 *''Do You Want to Keep Your Customers Forever?'', B. Joseph Pine II, Don Peppers, Martha Rogers, Harvard Business Review Classics (Originally published in Harvard Business Review in March 1995), 2010 *''

The Experience Economy An experience economy is the sale of memorable experiences to customers. The term was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore describing the next economy following the agrarian economy, the industrial economy, an ...

: Work is Theatre & Every Business a Stage'', B. Joseph Pine, James H. Gilmore, 1999 *''Authenticity: What Consumers Really Want'', 2007

Video

TED Talks
2009
Yes, And
2006

References

Sources

* Design & Emotion - Interview with Joseph Pine - Getting Emotional With... Joe Pine (2010) URL: http://www.design-emotion.com/2010/06/22/getting-emotional-with-joe-pine/ Living people American business writers 1958 births {{US-nonfiction-writer-stub