BVD is a

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create a ...

of men's

underwear Undergarments, underclothing, or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled o ...

, which are commonly referred to as "BVDs". The brand was founded in 1876 and named after the three founders of the

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...

firm: (Joseph W.) Bradley, (Luther C.) Voorhees, and (Lyman H.) Day (thus "B.V.D."). The BVD brand, originally produced for men and women, in the United States is now produced solely for men by

Fruit of the Loom Fruit of the Loom is an American company that manufactures clothing, particularly casual wear and underwear. The company's world headquarters is in Bowling Green, Kentucky. Since 2002 it has been a subsidiary of Berkshire Hathaway. Products manu ...

. The BVD brand is also sold in Japan.

History

1915 BVD Underwear Advertisement National Geographic June 1915

BVD first manufactured

bustle A bustle is a padded undergarment used to add fullness, or support the drapery, at the back of women's dresses in the mid-to-late 19th century. Bustles are worn under the skirt in the back, just below the waist, to keep the skirt from dragging. ...

s for women. They then became famous for their men's

union suit A union suit is a type of one-piece long underwear, most often associated with menswear in the late 19th and early 20th centuries. History Created in Utica, New York, United States, it originated as women's wear during the 19th-century United S ...

s made of heavy

knitted Knitting is a method by which yarn is manipulated to create a textile, or fabric. It is used to create many types of garments. Knitting may be done by hand or by machine. Knitting creates stitches: loops of yarn in a row, either flat o ...

fabric Textile is an umbrella term that includes various fiber-based materials, including fibers, yarns, filaments, threads, different fabric types, etc. At first, the word "textiles" only referred to woven fabrics. However, weaving is not the ...

. In 1908, that bulky and tight-fitting

garment Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural ...

was turned into a new kind of loose-fitting underwear. They went on to introduce a two-piece and the popular union suit, as well as a lightweight waffle-like fabric with the

advertising slogan Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etym ...

, "Next to Myself I Like BVD Best". At the beginning of the 1930s, BVD was purchased by the Atlas Underwear company of

Piqua, Ohio Piqua ( ) is a city in Miami County, southwest Ohio, United States, 27 miles north of Dayton. The population was 20,522 at the 2010 census. It is part of the Dayton Metropolitan Statistical Area. It was founded as the village of Washington in ...

. During the Great Depression, they were successful in manufacturing

swimsuit A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types may be worn by men, ...

s for men, women and children. They patented their own fabric, Sea Satin, a

rayon Rayon is a semi-synthetic fiber, made from natural sources of regenerated cellulose, such as wood and related agricultural products. It has the same molecular structure as cellulose. It is also called viscose. Many types and grades of viscose ...

woven

satin A satin weave is a type of fabric weave that produces a characteristically glossy, smooth or lustrous material, typically with a glossy top surface and a dull back. It is one of three fundamental types of textile weaves alongside plain wea ...

backed with

latex Latex is an emulsion (stable dispersion) of polymer microparticles in water. Latexes are found in nature, but synthetic latexes are common as well. In nature, latex is found as a milky fluid found in 10% of all flowering plants (angiosper ...

for stretch. They also used knits of

cotton Cotton is a soft, fluffy staple fiber that grows in a boll, or protective case, around the seeds of the cotton plants of the genus '' Gossypium'' in the mallow family Malvaceae. The fiber is almost pure cellulose, and can contain minor p ...

wool Wool is the textile fibre obtained from sheep and other mammals, especially goats, rabbits, and camelids. The term may also refer to inorganic materials, such as mineral wool and glass wool, that have properties similar to animal wool. ...

and Rayon, and

cellophane Cellophane is a thin, transparent sheet made of regenerated cellulose. Its low permeability to air, oils, greases, bacteria, and liquid water makes it useful for food packaging. Cellophane is highly permeable to water vapour, but may be coate ...

. Their swimsuits featured in major fashion magazines and high-fashion stores. Styles included form-fitting

maillot The maillot (; ''Oxford English Dictionary'' 3rd Ed. (2003)) is the fashion designer's name for a woman's one-piece swimsuit, also called a tank suit. A maillot swimsuit generally consists of a tank-style torso top with high-cut legs. However, ...

s as well as full-skirted swimsuits. They offered suits for men with detachable tops. In 1929,

Olympic Olympic or Olympics may refer to Sports Competitions * Olympic Games, international multi-sport event held since 1896 ** Summer Olympic Games ** Winter Olympic Games * Ancient Olympic Games, ancient multi-sport event held in Olympia, Greece b ...

swimmer Swimming is an individual or team racing sport that requires the use of one's entire body to move through water. The sport takes place in pools or open water (e.g., in a sea or lake). Competitive swimming is one of the most popular Olympic ...

Johnny Weissmuller Johnny Weissmuller (born Johann Peter Weißmüller; June 2, 1904 – January 20, 1984) was an American Olympic swimmer, water polo player and actor. He was known for having one of the best competitive swimming records of the 20th century. H ...

, who went on to become the most famous

Tarzan Tarzan (John Clayton II, Viscount Greystoke) is a fictional character, an archetypal feral child raised in the African jungle by the Mangani great apes; he later experiences civilization, only to reject it and return to the wild as a heroic adv ...

motion pictures A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...

, was hired as a

model A model is an informative representation of an object, person or system. The term originally denoted the plans of a building in late 16th-century English, and derived via French and Italian ultimately from Latin ''modulus'', a measure. Models c ...

and representative. He was featured at swim shows throughout the country wearing the BVD brand of swimsuits, handing out leaflets and giving

autograph An autograph is a person's own handwriting or signature. The word ''autograph'' comes from Ancient Greek (, ''autós'', "self" and , ''gráphō'', "write"), and can mean more specifically: Gove, Philip B. (ed.), 1981. ''Webster's Third New Inter ...

s. In 1951, the brand was purchased by Superior Mills. BVD was first to start packaging underwear in plastic bags for the mass market. In the 1960s and 1970s, they started introducing sportops, a pocket

T-shirt A T-shirt (also spelled tee shirt), or tee, is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a '' crew neck'', which lacks a collar. T-shirts are genera ...

, and fashionable underwear made of

nylon Nylon is a generic designation for a family of synthetic polymers composed of polyamides ( repeating units linked by amide links).The polyamides may be aliphatic or semi-aromatic. Nylon is a silk-like thermoplastic, generally made from pet ...

. In 1976, BVD was purchased by

. The company filed for bankruptcy in 1999, and was purchased by

Berkshire Hathaway Berkshire Hathaway Inc. () is an American Multinational corporation, multinational conglomerate (company), conglomerate holding company headquartered in Omaha, Nebraska, United States. Its main business and source of capital is insurance, from ...

in 2001.

In other languages

In certain dialects of

Spanish Spanish might refer to: * Items from or related to Spain: ** Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Ca ...

, the term bibidí, pronounced like the English initials, is an

eponym An eponym is a person, a place, or a thing after whom or which someone or something is, or is believed to be, named. The adjectives which are derived from the word eponym include ''eponymous'' and ''eponymic''. Usage of the word The term ''epon ...

for a man's sleeveless underwear T-shirt.

Notes

External links

* {{DEFAULTSORT:Bvd Underwear brands Berkshire Hathaway Companies established in 1876 1876 establishments in New York (state)