Azerion Group N.V., commonly known as Azerion, is a

public company A public company is a company whose ownership is organized via shares of share capital, stock which are intended to be freely traded on a stock exchange or in over-the-counter (finance), over-the-counter markets. A public (publicly traded) co ...

founded in 2014, which is active within

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

online advertising Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. ...

and

entertainment industry Entertainment is a form of activity that holds the attention and Interest (emotion), interest of an audience or gives pleasure and delight. It can be an idea or a task, but it is more likely to be one of the activities or events that have deve ...

. Functioning primarily as a

digital media In mass communication, digital media is any media (communication), communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, an ...

platform, the company facilitates connections between advertisers and a global audience through the application of its proprietary technological solutions. Azerion also manages a portfolio of owned content and maintains partnerships with digital publishers. The company is headquartered in

Amsterdam Amsterdam ( , ; ; ) is the capital of the Netherlands, capital and Municipalities of the Netherlands, largest city of the Kingdom of the Netherlands. It has a population of 933,680 in June 2024 within the city proper, 1,457,018 in the City Re ...

, with offices in 28 cities, .

History

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

s Atilla Aytekin and Umut Akpinar met at the Turkish student association at

Delft University of Technology The Delft University of Technology (TU Delft; ) is the oldest and largest Dutch public university, public Institute of technology, technical university, located in Delft, Netherlands. It specializes in engineering, technology, computing, design, a ...

. In 2004, they founded Triodor Software and Orange Games later the same year, later renaming it Azerion. Founded in late 2013, Azerion commenced operations in 2014 with 45 employees initially. Over time, the company transitioned from its origins in social and casual games to establish itself in Europe's digital advertising and entertainment industry. In 2016, Azerion acquired gaming platform Voidu. Azerion became a publicly-traded company listed on

Euronext Amsterdam Euronext Amsterdam is a stock exchange based in Amsterdam, the Netherlands. Formerly known as the Amsterdam Stock Exchange (), it merged on 22 September 2000 with the Brussels Stock Exchange and the Paris Stock Exchange to form Euronext. The re ...

in February 2022, following a merger with EFIC1, a

special-purpose acquisition company A special-purpose acquisition company (SPAC; ), also known as a blank check company or a blind-pool stock offering, is a shell corporation listed on a stock exchange with the purpose of acquiring (or merging with) a private company, thus taking ...

. In 2022, Azerion became the main sponsor of the

Eredivisie Vrouwen The Vrouwen Eredivisie (; Dutch for "Honour Division"; ''Eredivisie Vrouwen'' before 2020), also known as the Eurojackpot Vrouwen Eredivisie due to a sponsorship contract, is the highest women's association football, women's football league in th ...

, the top Dutch women's soccer league. In 2023, Azerion co-CEO Aytekin resigned after the Dutch Financial Market Authority launched an investigation, citing possible market manipulations. The investigation closed in March 2025, with the regulator finding no evidence of market manipulation or involvement by Azerion leaders.

References

{{Improve categories, date=October 2023 Dutch companies established in 2014 Publicly traded companies of the Netherlands