Azerion is a Dutch-Turkish venture capital company that sells and publishes
digital advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...
in online and mobile video games. The company was founded in 2014 by Atilla Aytekin and Umut Akpinar.
History
Aytekin and Akpinar met at the Turkish student association at
TU Delft
Delft University of Technology ( nl, Technische Universiteit Delft), also known as TU Delft, is the oldest and largest Dutch public technical university, located in Delft, Netherlands. As of 2022 it is ranked by QS World University Rankings am ...
. In 2004, they founded Triodor Software and Orange Games later the same year before renaming it Azerion. Initially, Azerion focused their efforts on
casual gaming
A casual game is a video game targeted at a mass market audience, as opposed to a hardcore game, which is targeted at hobbyist gamers. Casual games may exhibit any type of gameplay and genre. They generally involve simpler rules, shorter sessi ...
development. In 2018, the company added
monetization
Monetization ( also spelled monetisation) is, broadly speaking, the process of converting something into money. The term has a broad range of uses. In banking, the term refers to the process of converting or establishing something into legal tend ...
and ad sales to their platforms.
Azerion became a
publicly traded company
A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange (li ...
listed on
Euronext
Euronext N.V. (short for European New Exchange Technology) is a pan-European bourse that offers various trading and post-trade services.
Traded assets include regulated equities, exchange-traded funds (ETF), warrants and certificates, bonds, ...
Amsterdam in February 2022 following a merger with EFIC1, an already publicly traded Special Purpose Acquisition Company (SPAC) . Almost immediately, the value of its shares declined. Since this merger, it has dropped from a high of €10,00 to €7,50 as of July 2022, a decline of 25%. Co-founder Atilla Aytekin made an insider purchase of €5 million of the company’s stock in quarter 2 of 2022.
Azerion currently claims to serve more than 500 million unique monthly active users and 400.000 advertisers and has in its portfolio more than 19.000 game titles across 4.800 game portals. Azerion announced its support for the Ukrainian war effort against Russia in March 2022 and made donations to Ukraine 555, an aid campaign based in the Netherlands.
[{{Cite web , date=2022-07-29 , title=We stand behind a free Ukraine!, url=https://www.azerion.com/ukraine/ , access-date=2022-07-29 , website=Azerion , language=en-GB]
References
Dutch companies established in 2014