The Catalyst Technologies Venture Capital Group was one of the first technology company incubators. It was founded in 1981 in
Sunnyvale, California
Sunnyvale () is a city located in the Santa Clara Valley in northwest Santa Clara County in the U.S. state of California.
Sunnyvale lies along the historic El Camino Real and Highway 101 and is bordered by portions of San Jose to the no ...
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Atari co-founder
Nolan Bushnell and received much assistance from fellow Atari luminary,
Al Alcorn.
The term ''Catalyst Group'' may refer to both the companies spawned by the Group and the people involved.
The Catalyst Group continued to operate throughout the 1980s, with most of the Catalyst Group companies closing by 1986.
Catalyst companies
The Catalyst Group companies included
Androbot,
Etak,
Cumma,
Axlon and many more.
Androbot
In addition to his animatronic entertainment at
Pizza Time Theatre,
Nolan Bushnell was also involved in the 1982 founding of
Androbot, Inc, a company that introduced personal robots for entertainment purposes. The company stopped production in 1984.
Axlon
Axlon launched many consumer and consumer electronic products successfully, most notably
AG Bear, a bear that mumbled/echoed a child's words back to him/her. Axlon was largely sold to
Hasbro.
Among the key Axlon staff during this period were Nolan Bushnell, Tim Leary, Tom Zito, Jim Simmons, Andy Filo, Fred Heller, Evelyn Lim and Andy Jones.
Cumma
Cumma was a Catalyst company that created a self-serve kiosk and reprogrammable video game cartridges. The intent was that a video game user - even a child - could use the kiosk to load a new game for $5–$10 via the kiosk, rather than buy a full new cartridge for a game that may have a short practical play life. Cumma launched with great fanfare at the
Consumer Electronics Show in 1984, but ultimately did not come to market.
Etak
Etak was the first company to digitize the maps of the world, ultimately providing the backbone for
Google Maps
Google Maps is a web mapping platform and consumer application offered by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panorama, interactive panoramic views of streets (Google Street View, Street View ...
,
MapQuest, and other navigation systems. In addition to digitizing maps, the company also developed and sold the first in-car
navigation system using augmented
dead reckoning. The initial systems had a 6" diagonal green screen, a
digital compass installed in the headliner, speed sensors installed in each of the two front wheels to determine speed. Lastly, a
cassette deck, which was typically installed under the driver's seat with the digital maps used to interact with the system. This system worked very much like those of sailors before the existence of
GPS receivers. The system required 3 tapes to cover the Northern California's Bay Area. Etak was sold to
Rupert Murdoch
Keith Rupert Murdoch ( ; born 11 March 1931) is an Australian-born American business magnate. Through his company News Corp, he is the owner of hundreds of local, national, and international publishing outlets around the world, including ...
in the 1980s.
References
*Slater, Robert.
Portraits in Silicon 1989
* Fast Company magazine, 02-17-2017 - The Untold Story of Atari Founder Nolan Bushnell’s Visionary 1980s Tech Incubato
{{Private equity and venture capital
Financial services companies established in 1981
Venture capital firms of the United States
Companies based in Sunnyvale, California