Avo Uvezian (March 22, 1926, in
Beirut
Beirut ( ; ) is the Capital city, capital and largest city of Lebanon. , Greater Beirut has a population of 2.5 million, just under half of Lebanon's population, which makes it the List of largest cities in the Levant region by populatio ...
,
French Lebanon – March 24, 2017, in
Orlando, FL) was an
Armenian-American cigar
A cigar is a rolled bundle of dried and Fermentation, fermented tobacco leaves made to be Tobacco smoking, smoked. Cigars are produced in a variety of sizes and shapes. Since the 20th century, almost all cigars are made of three distinct comp ...
manufacturer,
jazz
Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana, in the late 19th and early 20th centuries. Its roots are in blues, ragtime, European harmony, African rhythmic rituals, spirituals, h ...
pianist and composer.
Early life
Avedis "Avo" Uvezian was born to a family of musicians. His mother was a singer, while his father was a composer and conductor for a symphony orchestra. His parents' experience with music allowed him to develop his talents as a young man.
Career
Uvezian joined a jazz trio called the Lebanon Boys. They received a contract to perform at a hotel in
Baghdad
Baghdad ( or ; , ) is the capital and List of largest cities of Iraq, largest city of Iraq, located along the Tigris in the central part of the country. With a population exceeding 7 million, it ranks among the List of largest cities in the A ...
where they stayed for one year. After this, they signed a contract to perform at a hotel in
Iran
Iran, officially the Islamic Republic of Iran (IRI) and also known as Persia, is a country in West Asia. It borders Iraq to the west, Turkey, Azerbaijan, and Armenia to the northwest, the Caspian Sea to the north, Turkmenistan to the nort ...
. While there, Avo received an invitation from
Shah Reza Pahlavi to perform at his palace. In an interview with
Cigar Aficionado, Avo described this point in his career:
"I spoke Farsi (referring to Persian), so it sort of broke the ice with the Shah. I remember they were trying to dance the jitterbug and I said, 'You don't know how to dance that right. Let me show you.' We were invited back for two or three more events and finally, I became the Shah's pianist. The hotel didn't care since the Shah owned it.
After a year of performing in Iran, the Shah arranged for Avo to travel to the
United States of America
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 states and a federal capital district, Washington, D.C. The 48 contiguo ...
in 1947. While living in New York, Avo played for multiple bands while studying classical piano and composition at the
Juilliard School
The Juilliard School ( ) is a Private university, private performing arts music school, conservatory in New York City. Founded by Frank Damrosch as the Institute of Musical Art in 1905, the school later added dance and drama programs and became ...
.
Uvezian was drafted during the
Korean War
The Korean War (25 June 1950 – 27 July 1953) was an armed conflict on the Korean Peninsula fought between North Korea (Democratic People's Republic of Korea; DPRK) and South Korea (Republic of Korea; ROK) and their allies. North Korea was s ...
and sent to Fort Dix in New Jersey where he was put through infantry training. After impressing his officers with his musical talents, Uvezian was taken out of the Infantry and put into band training. When he arrived in Korea, the band would play at an Officers Club where they got paid twenty dollars a night. Uvezian was honorably discharged in 1952.
After being discharged, Uvezian spent the next few years working with his father-in-law designing jewelry. This eventually brought him to Puerto Rico where he was paid to perform at the Palmas Del Mar resort.
Songwriting
Uvezian claimed to have written the music for
Frank Sinatra
Francis Albert Sinatra (; December 12, 1915 – May 14, 1998) was an American singer and actor. Honorific nicknames in popular music, Nicknamed the "Chairman of the Board" and "Ol' Blue Eyes", he is regarded as one of the Time 100: The Most I ...
's song ''
Strangers in the Night'', even though the song is credited to
Bert Kaempfert.
When he was living in New York, a friend who knew Frank Sintatra set up a meeting to discuss one of his melodies. Somebody else had lyrics to it under the name "Broken Guitar". While Sinatra liked the melody, he asked for the lyrics to be altered. Sinatra recorded the song in 1966. However, before Sinatra heard the music, Uvezian had sent it to Kaempfert, for it to be published in Germany. While he is not officially credited for the song, Uvezian stated that Kaempfert himself had given him credit for its creation, including in a written letter.
Cigars
In 1983, when Avo's daughter Karyn was born, he went to
Switzerland
Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...
for her christening. Avo had a
Cuban cigar after the meal and was not happy with the price.
His friend mentioned that they should make their own. Uvezian traveled to the Dominican Republic, where he searched for two years for a satisfactory production facility. Avo finally met Hendrik Kelner, and after smoking samples, Avo offered Kelner twenty-five percent more than he had originally offered. His presumption was that paying Kelner more would ensure that Avo cigars would receive the best tobacco.
Michael Roux advised Avo to use attractive packaging. In the first year, 120,000 Avo cigars were sold. By the third year, Avo sold over 750,000 cigars. In 1995,
Davidoff paid Avo Uvezian an estimated $10 million for the rights to distribute his cigars. In 1996, more than two million Avo cigars were sold.
Personal life
Avo met his wife, Marie Sahakian, while performing at a New York resort in the Catskill Mountains in 1951. They had three children: Jeffrey, Robert, and Ronny. Following a divorce and a move to Puerto Rico, Avo met and married his second wife. They had a daughter together: Karyn.
On April 27, 2020, Ronny, the youngest of Avo's sons from the first marriage, passed away suddenly.
References
External links
AVO Cigars Official WebsiteCigar Stars - Avo UvezianAvo Uvezian: World Class Cigar Maestro*
*
{{DEFAULTSORT:Uvezian, Avo
1926 births
2017 deaths
American manufacturing businesspeople
American people of Armenian descent
Lebanese people of Armenian descent
Musicians from Beirut
Lebanese emigrants to the United States
Armenian businesspeople
20th-century Armenian musicians
Armenian pianists