Aviad Meitar (; born 1959) is the

Chairman The chair, also chairman, chairwoman, or chairperson, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the gro ...

of Quadrant European Beverages Limited, the

Pepsi Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long ...

bottler for

Bulgaria Bulgaria, officially the Republic of Bulgaria, is a country in Southeast Europe. It is situated on the eastern portion of the Balkans directly south of the Danube river and west of the Black Sea. Bulgaria is bordered by Greece and Turkey t ...

. He served as Chairman of Quadrant Amorq Bottling Company Limited (QABCL), the exclusive

PepsiCo PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...

licensee for

Romania Romania is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern and Southeast Europe. It borders Ukraine to the north and east, Hungary to the west, Serbia to the southwest, Bulgaria to the south, Moldova to ...

and

Moldova Moldova, officially the Republic of Moldova, is a Landlocked country, landlocked country in Eastern Europe, with an area of and population of 2.42 million. Moldova is bordered by Romania to the west and Ukraine to the north, east, and south. ...

, until its successful sale to

PepsiAmericas PepsiAmericas, Inc. was the world's second-largest bottler of Pepsi-Cola products, under contract with product owner PepsiCo. PepsiAmericas also held contracts to produce beverages for Dr Pepper Snapple Group and smaller regional brands. PepsiA ...

, the second largest PepsiCo bottler in the world, in July 2006."'An Unimaginable Journey', de Aviad Meitar sau drumul spre succes a unei companii multinaţionale"

Capital Capital and its variations may refer to: Common uses * Capital city, a municipality of primary status ** Capital region, a metropolitan region containing the capital ** List of national capitals * Capital letter, an upper-case letter Econom ...

, March 10, 2010
English
Meitar set up QABCL's operation (Pepsi venture) in Romania in 1991 and has had oversight managerial responsibility for the company's operations since."Istoria lansării Pepsi în România, în anii ´90, povestită de Aviad Meitar"
''Obiectiv de Suceava'', March 12, 2010
English
He has been a

senior executive Corporate titles or business titles are given to corporate officers to show what duties and responsibilities they have in the organization. Such titles are used by publicly and privately held for-profit corporations, cooperatives, non-profit org ...

with Quadrant Management, the

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

-based management arm of a private investment fund, for close to 18 years. Prior to setting up QABCL he was responsible for other investments of the fund, and for the review of acquisition candidates."Sfatul fondatorului Pepsi pentru antreprenorii romani: vindeti afacerea inainte de a ajunge la varf"

Ziarul Financiar ''Ziarul Financiar'' is a daily financial newspaper published in Bucharest, Romania. Aside from business information, it features sections focusing on careers and properties, as well as a special Sunday newspaper. ''Ziarul Financiar'' also publish ...

, March 10, 2010
English

Biography

Meitar grew up in a small town called

Kiryat Ono Kiryat Ono () is a city in the Tel Aviv District of Israel. It is located east of Tel Aviv. In it had a population of . Modern Kiryat Ono is adjacent to the biblical Ono, which was located in what is now the area of Or Yehuda. The city also ...

, in

Israel Israel, officially the State of Israel, is a country in West Asia. It Borders of Israel, shares borders with Lebanon to the north, Syria to the north-east, Jordan to the east, Egypt to the south-west, and the Mediterranean Sea to the west. Isr ...

. During his childhood years he studied in the local conservatory and played the

french horn The French horn (since the 1930s known simply as the horn in professional music circles) is a brass instrument made of tubing wrapped into a coil with a flared bell. The double horn in F/B (technically a variety of German horn) is the horn most o ...

in its

concert band A concert band, also called a wind band, wind ensemble, wind symphony, wind orchestra, symphonic band, the symphonic winds, or symphonic wind ensemble, is a performing ensemble consisting of members of the woodwind instrument, woodwind, brass ...

. This made music a special part of his life and, although he chose a different profession, he has been actively playing with concert bands and

symphonic orchestras A symphony is an extended musical composition in Western classical music, most often for orchestra. Although the term has had many meanings from its origins in the ancient Greek era, by the late 18th century the word had taken on the meaning c ...

all these years. He has a

Bachelor of Laws A Bachelor of Laws (; LLB) is an undergraduate law degree offered in most common law countries as the primary law degree and serves as the first professional qualification for legal practitioners. This degree requires the study of core legal subje ...

degree from

Tel Aviv University Tel Aviv University (TAU) is a Public university, public research university in Tel Aviv, Israel. With over 30,000 students, it is the largest university in the country. Located in northwest Tel Aviv, the university is the center of teaching and ...

School of Law and an

MBA A Master of Business Administration (MBA) is a professional degree focused on business administration. The core courses in an MBA program cover various areas of business administration; elective courses may allow further study in a particular a ...

from

Boston University Boston University (BU) is a Private university, private research university in Boston, Massachusetts, United States. BU was founded in 1839 by a group of Boston Methodism, Methodists with its original campus in Newbury (town), Vermont, Newbur ...

Graduate School of Management."About the Author"
, Aviad Meitar.com, Newswire, March 9, 2010 Meitar lives in Israel with his wife Ravit and has three children, Yigal, Ayal and Yiftach.

References

External links

*
An Unimaginable Journey: How Pepsi Beat the Odds in Romania
', Aviad Meitar (Author), Eric L. Mott (Editor), Kelly Jo Eldredge (Editor), 2009 * http://www.books-and-authors.net/BooksoftheYear2010.html * Article in the New York Times "Taking the Pepsi Franchise to an Ice-Cold Romania" https://www.nytimes.com/2010/10/26/business/26flier.html?src=busln {{DEFAULTSORT:Meitar, Aviad Romanian businesspeople Living people 1959 births Israeli businesspeople