is a Japanese entertainment conglomerate led by founder
Max Matsuura and headquartered in Tokyo, Japan. Founded in 1988, the company manages
J-pop talents like
Ayumi Hamasaki and internet sensation
PikoTaro. It has also shifted into other business domains like anime, video games and live music events, partnering with
Ultra Music Festival and hosting the annual
A-nation. The company is a member of the
Mitsubishi UFJ Financial Group (MUFG) ''
keiretsu
A is a set of companies with interlocking business relationships and shareholdings. In the legal sense, it is a type of informal business group that are loosely organized alliances within the social world of Japan's business community. The ''ke ...
''.
Name
Avex is an
acronym of the English words Audio Visual Expert. Since its foundation, its corporate name was Avex
D.D., Incorporated, and ten years later it was changed to Avex, Incorporated.
The current name, Avex Group Holdings, Incorporated, was adopted in 2004 as part of reconstruction process after
Tom Yoda's resignation. Avex Group Holdings, Incorporated was used for the main subsidiaries, while the old name (Avex, Incorporated) was for entertainment components of the Group.
In 2005, Avex, Incorporated became Avex Entertainment, Incorporated, and stayed on as part of the Group.
History
1988–1999: The early years
Avex was registered June 1, 1973, as , although it did not become established until 1988. They began as a CD wholesaler based in
Machida, Tokyo.
[ :ja:エイベックス・グループ Avex Group's article on the Japanese Wikipedia.] In September 1990, they opened a recording studio and created
Avex Trax as a music label. In the same year, they created "Musique Folio Inc.", a music publishing company, which became "Prime Direction Inc."
In 1993, they transferred to
Aoyama, Tokyo
is one of the wealthiest neighborhoods of Tokyo, located in the northwest portion of Minato Ward. The area is well known for its international fashion houses, cafes and restaurants.
or "North Aoyama" refers to the area on the north side of Ao ...
and created a U.S. branch, called "AV Experience America Inc." The year also marked the first of Avex's yearly events. It was held in
Tokyo Dome under the name "avex rave '93" and attracted 50,000 attendees. This led to the creation of the
Cutting Edge
Cutting edge or The Cutting Edge may refer to:
*The cutting surface of a blade or other cutting tool
*State of the art, the highest level of development, as of a device, technique, or scientific field
Businesses
*Cutting Edge Creations, an Ame ...
label.
In 1994, they formed two UK subsidiaries, "Rhythm Republic Limited" and "Avex U.K. Limited". Later that year, they opened a disco, claimed on their website to be "the world's largest scale disco", named
Velfarre.
In 1997, they opened a series of concert halls called "
Zepp" with
Sony Music Entertainment Japan
, often abbreviated as SMEJ or simply SME, and also known as Sony Music Japan for short (stylized as ''SonyMusic''), is a Japanese music arm for Sony. Founded in 1968 as CBS/Sony, SMEJ is directly owned by Sony Group Corporation and is opera ...
. In early 1999, they signed an agreement with
Walt Disney Records and
Hollywood Records
Hollywood Records is an American record label of the Disney Music Group. The label focuses in pop, rock, alternative, hip hop, and country genres, as well as specializing in mature recordings not suitable for the flagship Walt Disney Records l ...
to handle the companies' Japanese CD releases. Later that year "Avex Mode", an animation company, was established. In December, the company was listed on the 1st section of the
Tokyo Stock Exchange under the
ticker symbol 7860.
2000–2009: Times of unity and divisiveness
In 2001, Avex opened the "avex artists academy" music school.
In 2002, they released the "
CCCD", a type of copy-protected CD, and opened their building in Aoyama, paid for by
Sumitomo Life
is a mutual life insurance company in Japan, founded in 1907 and headquartered in Osaka.
In 2005, the company announced a joint venture with the People's Insurance Company of China. The new company was named PICC Life Insurance, which sells in ...
and worth 205 billion yen.
In 2003, they opened a classical music business (named Avex Classics).
In January 2004, they began selling Japanese music CDs in South Korea. In December of that same year, President
Max Matsuura "spotted" former
idol Ami Suzuki performing live at the annual festival of their school,
Nihon University. He subsequently signed her to the Avex label.
In 2005, Avex acquired distribution rights for
Aozora Records' catalogue including all future
Hitomi Yaida releases.
In early 2008, Avex partnered with
Victor JVC to officially create the label
D-topia Entertainment as a business partnership between the labels and its founder, Terukado Onishi, with the
sales promotion handled by Victor while the area promotion handled by Avex. As part of the Avex Group's 20th anniversary celebration, a big project occurred with avex trax's "produced by avex trax" artists; the band
Girl Next Door, formed and debuted in September 2008.
Avex Group launched its own
IPTV service,
BeeTV, May 2009 in partnership with
NTT DoCoMo.
2004: Internal feud : Max Matsuura v. Tom Yoda
In August 2004, a feud between Max Matsuura and co-founder Tom Yoda affected the group.
It started because of Yoda's ambition to expand Avex into other entertainment-related ventures, especially producing
movies. In addition, he accused
Ryuhei Chiba, the company's executive director and president of Avex Inc. (now Avex Planning and Development), of pursuing personal profit from a few big artists.
July 30: In a board meeting, Yoda introduced a
resolution calling on Chiba to resign because of an alleged
conflict of interest
A conflict of interest (COI) is a situation in which a person or organization is involved in multiple interests, financial or otherwise, and serving one interest could involve working against another. Typically, this relates to situations i ...
. A source says the disagreement arose because Chiba had signed an artist managed by a member of his family. The board backed Yoda's resolution in a 6-1 vote. However, Matsuura — described by insiders as a close ally of Chiba — introduced a second resolution demanding that Yoda step down due to "a difference of opinion in management principles". Matsuura's motion was defeated 5-2. He and Chiba resigned the next day.
August 2: Matsuura and Chiba announced their resignations in a meeting with employees of Avex.
Chiba denied any fault, while Matsuura complained that Avex had lost its love of music and said he wanted to start over. They had the support of many staff who also said they would quit. More significantly, the label's top star,
Ayumi Hamasaki, said she would leave.
As a result, Avex's stocks in the
TSE fell by 16 percent that day.
August 3: Due to pressure by employees and artists and to save the company from bankruptcy, Yoda resigned and was replaced by Toshio Kobayashi.
2010–present
AGHD is listed at the
Frankfurt Stock Exchange and
Börse München of Germany under the ticker symbol AX8.
More K-pop artists from other agencies continued to sign with Avex such as
SM Entertainment's
TVXQ (2006),
YG Entertainment's
2NE1
2NE1 (, ) was a South Korean girl group formed by YG Entertainment, which was active between 2009 and 2016. The group was composed of four members: Bom, CL, Dara, and Minzy. Known for breaking typical stereotypes of K-pop, musical experiment ...
(2010), S-plus Entertainment's
SS501 member
Kim Hyung Jun (2011),
Pledis Entertainment
Pledis Entertainment () is a South Korean entertainment company founded by Han Sung-Soo in 2007. The label is home to actress Nana, Hwang Min-hyun, Baekho, and K-pop groups Seventeen and Fromis 9. Its name originates from the pleiades, a star cl ...
's
After School (2011), NH Media's
U-KISS (2011) and Yejeon Media's
Shu-I (2011).
On July 21, 2011, it was announced that Avex had paired with Korean management label YG Entertainment to form YGEX.
In 2012, the group began offering limited releases for sale, DRM-free for the first time within Japan on
Amazon MP3. Max Matsuura and Toshio Kobayashi, the company's top two individual shareholders, launched their own investment companies to anchor their shares in 2012.
As a show of modernization, Avex Group moved to
Izumi Garden Tower in
Roppongi
is a district of Minato, Tokyo, Japan, famous for the affluent Roppongi Hills development area and popular night club scene. A few foreign embassies are located near Roppongi, and the night life is popular with locals and foreigners alike. It is ...
in October 2014. The company was designated to the 36th floor – the former address of
DWANGO.
On February 15, 2017, Avex Group discontinued all foreign exports of Blu-rays, DVDs, and CDs published under their Avex Pictures label. The company provided no official statement on the decision.
Operations
Subsidiaries
In April 2010, the Avex Group corporation was re-structured to establish Avex Music Publishing Inc. as a consolidated subsidiary, in a corporate spin-off of music publishing division of Avex Group Holdings Inc. Thus the Avex Group became a pure holding company, with a corporate structure as follows:
Japan
*
*
*
* (Formerly ''Musique Folio Inc.'' and ''Prime Direction Inc.'')
Other
* Avex International Holding Corporation
* Avex Asia Pte. Ltd.
*
Avex Taiwan Inc. – Est. July 1998
* Avex USA Inc.
Affiliates
* Memory-Tech Corporation
* RecoChoku Co., Ltd.
* AWA
Music labels
* Avex Casa (house music and electronica)
* Avex Classics (
classical music
Classical music generally refers to the art music of the Western world, considered to be distinct from Western folk music or popular music traditions. It is sometimes distinguished as Western classical music, as the term "classical music" also ...
)
* Avex Globe (
globe's label)
* Avex Ideak
* Avex International (international releases)
* Avex IO
* Avex Trance (trance music)
*
Avex Trax (first record label of the group (1990))
* Avex Tune (dance music)
*B-ME (joint venture with BMSG)
* Binyl Records (rock music)
** Dive in! Disc
** Gokukara Records (joint venture with
Marty Friedman)
** PopTop
* Blowgrow
*
Commmons (joint venture with
Ryuichi Sakamoto)
* Cross-A
* Cutting Edge (second record label of the Group (1993.12))
* Dimension Point (
Namie Amuro's label)
* Disc du Soleil
* Dois Irmaos (
Lisa Ono)
* Espionage Records (joint venture with
Verbal)
* Five-D Plus
* Foxtrot (joint venture with Rams Incorporated)
* FRAME (joint venture with
Level-5; founded by the latter with
Up-Front Works)
* Hach Entertainment (joint venture with
NTT SmartConnect)
* Hi-BPM Studio
* HPQ (
Visual kei)
*
Idol Street
Idol Street (stylized as iDOL Street) is a Japanese record label and music project specializing in idols.
It was launched by Avex on October 2, 2010 as a dedicated idol record label. The first artist on the new label was the idol group Super ...
(for
idol performers, launched October 2, 2010, by Tatsuo Higuchi)
*
Island Records
Island Records is a multinational record label owned by Universal Music Group. It was founded in 1959 by Chris Blackwell, Graeme Goodall, and Leslie Kong in Jamaica, and was eventually sold to PolyGram in 1989. Island and A&M Records, anoth ...
* J-Friends Project
* J-More
* Justa Music
* Locomusic (
Love-chan
(stylized as LOVE) is a fictional female bunny character and singer created by Japanese singer Ai Otsuka. Love was to star in an album originally titled ''I canChu♥'' and a promotional music video from ''I canChu♥'', but the release was change ...
's label)
* Love Life Records (
Hitomi's label)
* Mad Pray Records (
Anna Tsuchiya's label)
* Maximum 10
* MENT RECORDING (joint venture with
Johnny & Associates)
* Motorod Records
* nakedrecords
* Oorong Records (joint venture with Oorong-sha Group)
* Rhythm Republic
*
Rhythm Zone (third record label of the Group (1999))
** Fluctus
** Riddim Zone
** Starz by Rhythm Zone
* Rising Records
* Sonic Groove
* Superb Trax
* Tachytelic Records (joint venture with
Taku Takahashi)
* Tank Top Records
* Tearbridge Production
* The Six Dragons
* True Song Music (
Dai Nagao's label)
* Velfarre Records
*
YGEX (joint label with
YG Entertainment)
Entertainment ventures
* Movies
** Domestic
*** Avex Pictures
**** DIVE II Entertainment
** Foreign
*** Elephant Pictures
*** PiX Inc.
* Artist Management
** Avex Management
** Platinum Productions
* Digital
** Avex Broadcasting and Communications (joint venture with
NTT docomo)
*
mu-mo.net(Japanese) (own music store of the Group)
* Theater Company
**
$4.50 Theater Company
Labels distributed
*
A stAtion
, known professionally as , is a Japanese actor, creative director, and writer. He appeared in a number of Japanese TV dramas, including ''Mei-chan no Shitsuji'', ''Hanazakari no Kimitachi e'' and ''Zettai Kareshi''. Additionally, he was well kn ...
(
Ayaka's own record label), since 2012.
*
AKS Co., Ltd.
, formerly , is a Japanese talent agency, headquartered in Tokyo, Japan. The company is involved in various entertainment-related activities, including music, film and merchandise production.
History
AKS had managed the Japanese idol groups AK ...
(
AKB48's agency), since 2006. (Avex currently handles AKS'
DVD releases.)
*
Aozora Records, since 2005.
**
GMT Records
GMT Records is an imprint or sub-label of Aozora Records. Created in 2004, it focuses on the Japanese representation and promotion of English and Irish indie groups.
The first band signings were The Future Kings of Spain and The Veils.
As the ...
, since 2005.
*
Armada Music
* , since 2003.
*
CAM Entertainment, since 2008.
*
D-topia Entertainment, since 2008. (co-distributed with
Victor Entertainment and
Universal Music Japan)
*
Danger Crue Records, from 2006 to 2012. (now handled by
Sony Music Japan
, often abbreviated as SMEJ or simply SME, and also known as Sony Music Japan for short (stylized as ''SonyMusic''), is a Japanese music arm for Sony. Founded in 1968 as CBS/Sony, SMEJ is directly owned by Sony, Sony Group Corporation and is ...
)
*
Disney Music Group, from 1999 to present (co-handled with
Universal Music Group from 2018 for albums when live converts are handled by Avex).
* Fluxus Entertainment
*
Free-Will
** ISM Label (
kannivalism's label), since 2006.
* HATS Unlimited (
Taro Hakase's label)
** AG Label
* Higashiyakena Soundbuilder (
HY's label), since 2000.
*
I Scream Records, since 2010. (Japan only)
*
Johnny & Associates (Taiwan and Hong Kong only)
**
J Storm
**
Johnny's Entertainment
is a Japanese talent agency, formed by Johnny Kitagawa in 1962, which trains and promotes groups of male entertainers known as .
History 1962–1989
In 1962, Kitagawa launched his first group, Johnnys. In its early days, Kitagawa's agency ren ...
*
Kontor Records
*
P-Vine Records
P-Vine Records is an independent record label based in Tokyo, Japan.
History
It was started in 1976 by Blues Interactions, a firm founded in 1975 by Yasufumi Higurashi and Akira Kochi, as a record label focused on black music. The label name c ...
(co-distributed with
Victor Entertainment and
BMG Japan/
Sony Music Japan
, often abbreviated as SMEJ or simply SME, and also known as Sony Music Japan for short (stylized as ''SonyMusic''), is a Japanese music arm for Sony. Founded in 1968 as CBS/Sony, SMEJ is directly owned by Sony, Sony Group Corporation and is ...
)
** Almond Eyes
** Kai-san Factory
*
SM Entertainment, since 2000.
*
S2S Pte. Ltd. (Japan only)
*
Toy's Factory (Taiwan only, since 2012)
* Vamprose, since 2008. (
Vamps and
Monoral's label)
*
Vandit
*
Vine Entertainment
*
Yamaha Music Communications Inc., since 2006.
**
contemode
Promotional projects
*
Aoyama Christmas Circus (annual Christmas tree lighting event)
IFPI membership
The Group is a member of the
IFPI for Hong Kong and Japan.
A-Nation
Each year since 2002, Avex has hosted a summer concert tour around Japan, "A-Nation", featuring the company's most successful acts. It is held every
weekend in August in different Japanese cities. Top Avex acts like
Ayumi Hamasaki,
Kumi Koda,
AAA,
Ai Otsuka,
BoA,
Do As Infinity,
Hitomi,
TRF,
Every Little Thing and
TVXQ perform to major crowds each year. In 2008,
Namie Amuro made her first appearance at A-Nation and performed on all dates that year. For the first time in 2012, Kumi Koda did not perform due to her pregnancy.
Festival sponsors include
Joe Weider and his Weider fitness products,
Seven & I Holdings Co.,
NTT DoCoMo,
Mizuno Corp.,
Nissay (through its You May Dream! Project), and others.
International partners
* USA – Morgan Rich Corporation/
Universal Music Group
*
South Korea –
S.M. Entertainment,
YG Entertainment,
KT Music
*
Philippines –
Universal Records
*
Thailand –
BEC-TERO Music
*
China P.R. –
China Record (Shanghai) Corporation
See also
*
List of artists under the Avex Group
*
List of record labels
*
Sony Music Entertainment Japan
, often abbreviated as SMEJ or simply SME, and also known as Sony Music Japan for short (stylized as ''SonyMusic''), is a Japanese music arm for Sony. Founded in 1968 as CBS/Sony, SMEJ is directly owned by Sony Group Corporation and is opera ...
(one-time shareholder of Avex)
*
Velfarre
References
External links
Japan
*
Avex Network
Asia ex. Japan
Website in Taiwan
Website in China
Website in Hong Kong
Avex Group Asia Portal
Others
*
*
{{Authority control
Japanese companies established in 1988
Japanese talent agencies
Conglomerate companies based in Tokyo
Companies listed on the Tokyo Stock Exchange
Companies listed on the Frankfurt Stock Exchange
Japanese independent record labels
Record labels established in 1988
Entertainment companies of Japan
Entertainment companies established in 1988
Mass media companies established in 1988
Holding companies established in 1988
Holding companies based in Tokyo
Mass media companies based in Tokyo
IFPI members
Multinational companies headquartered in Japan
Anime companies
1999 initial public offerings