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Avery Gilbert is a self-described "smell scientist" and "sensory psychologist".


Early life and education

Gilbert received his
Ph.D. A Doctor of Philosophy (PhD, Ph.D., or DPhil; Latin: or ') is the most common degree at the highest academic level awarded following a course of study. PhDs are awarded for programs across the whole breadth of academic fields. Because it is a ...
in Psychology from the
University of Pennsylvania The University of Pennsylvania (also known as Penn or UPenn) is a private research university in Philadelphia. It is the fourth-oldest institution of higher education in the United States and is ranked among the highest-regarded universitie ...
under the tutelage of Norman Adler.


Career

He is most known for his book ''What the Nose Knows: The Science of Smell in Everyday Life'' published by
Crown Publishing Group The Crown Publishing Group is a subsidiary of Penguin Random House that publishes across several fiction and non-fiction categories. Originally founded in 1933 as a remaindered books wholesaler called Outlet Book Company, the firm expanded into ...
. The book was a finalist for the 2008 Los Angeles Times Book Prize in Science & Technology, while also shortlisted for the 2009 Royal Society Prize for Science Books". In an interview with online fragrance magazine ''Sniffapalooza'', Gilbert states that he was inspired to write ''What the Nose Knows'' when his science colleagues expressed enthusiasm for his tough review of
Chandler Burr Chandler Burr is an American journalist, author, and museum curator. Early life and education Born in Chicago and raised in Washington, D.C., Burr graduated from Principia College in Elsah, Illinois. He began his journalism career in 1987 as a ...
's ''The Emperor of Scent'' published in ''Nature Neuroscience'' in April 2003. Gilbert wrote that Burr's biography of geneticist and ''Perfumes: The Guide'' author
Luca Turin Luca Turin (born 20 November 1953) is a biophysicist and writer with a long-standing interest in bioelectronics, the sense of smell, perfumery, and the fragrance industry. Early life and education Turin was born in Beirut, Lebanon on 20 November ...
was "giddy and overwrought ... a triumphalist account of an unproven alternate theory". Gilbert founded the Cranial One Corporation, developing a rapid smell test—the Cranial I Quick Sniff—for use by physicians and consumer research companies. He sold the company in 2005. He previously founded Synesthetics, Inc., a multisensory research and consulting company specializing in the consumer impact of smell, co-authored the National Geographic Smell Survey, served as President of the Sense of Smell Institute, VP for Sensory Psychology at
Givaudan Givaudan () is a Swiss multinational manufacturer of flavours, fragrances and active cosmetic ingredients. As of 2008, it is the world's largest company in the flavour and fragrance industries. Overview The company's scents and flavours are de ...
Roure Fragrances, VP of sensory research for DigiScents (which shut down in 2001 due to lack of additional funding—the company had invested $20 million to develop technology to provide the sense of smell to the Internet, including investments from Givaudan and
Quest International Quest International was a major producer of flavors, fragrances and food ingredients with sales of £560 million in 2005 before its acquisition by rival Givaudan. Quest created and marketed flavours and fragrance concepts and solutions for the fa ...
). Gilbert was the subject of a recent Podcast by the New York Academy of Sciences.
Katie Puckrik Katie Puckrik (born July 12, 1962) is an American broadcaster and newspaper columnist. Born in Virginia, Puckrik is best known for hosting British youth magazine shows '' The Word'' and ''The Sunday Show'' in the 1990s. She also created and ho ...
video-interviewed Avery Gilbert for her website, 'Katie Puckrik Smells'.


References


External links


Sense of Smell Institute websiteSynesthetics websiteNew York Academy of Sciences PodcastScent Marketing Institute website
{{DEFAULTSORT:Gilbert, Avery American biophysicists American male bloggers American bloggers American geneticists 21st-century American psychologists American science writers Living people University of Pennsylvania alumni Year of birth missing (living people) 21st-century American non-fiction writers