Avery Alexander
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Avery Caesar Alexander (June 29, 1910 – March 5, 1999) was an American
reverend The Reverend (abbreviated as The Revd, The Rev'd or The Rev) is an honorific style (form of address), style given to certain (primarily Western Christian, Western) Christian clergy and Christian minister, ministers. There are sometimes differen ...
,
civil rights Civil and political rights are a class of rights that protect individuals' political freedom, freedom from infringement by governments, social organizations, and private individuals. They ensure one's entitlement to participate in the civil and ...
leader Leadership, is defined as the ability of an individual, group, or organization to "", influence, or guide other individuals, teams, or organizations. "Leadership" is a contested term. Specialist literature debates various viewpoints on the co ...
and
politician A politician is a person who participates in Public policy, policy-making processes, usually holding an elective position in government. Politicians represent the people, make decisions, and influence the formulation of public policy. The roles ...
. He graduated from Union Baptist Theological Seminary and was ordained into the Baptist ministry in 1944. He was elected to the
Louisiana House of Representatives The Louisiana House of Representatives (; ) is the lower house in the Louisiana State Legislature, the state legislature of the U.S. state of Louisiana. This chamber is composed of 105 representatives, each of whom represents approximately 4 ...
as a
Democrat Democrat, Democrats, or Democratic may refer to: Politics *A proponent of democracy, or democratic government; a form of government involving rule by the people. *A member of a Democratic Party: **Democratic Party (Cyprus) (DCY) **Democratic Part ...
in 1975 and served in that office until his death. He participated in voter registration drives in Louisiana prior to passage of the
Voting Rights Act of 1965 The Voting Rights Act of 1965 is a landmark piece of federal legislation in the United States that prohibits racial discrimination in voting. It was signed into law by President Lyndon B. Johnson during the height of the civil rights move ...
. He helped organize
boycotts A boycott is an act of nonviolent resistance, nonviolent, voluntary abstention from a product, person, organisation, or country as an expression of protest. It is usually for Morality, moral, society, social, politics, political, or Environmenta ...
against businesses in
New Orleans New Orleans (commonly known as NOLA or The Big Easy among other nicknames) is a Consolidated city-county, consolidated city-parish located along the Mississippi River in the U.S. state of Louisiana. With a population of 383,997 at the 2020 ...
which did not hire blacks, including a successful boycott to force the monopoly utility and transit company to hire black bus drivers. Alexander participated in several marches with Dr. Martin Luther King Jr., and in
sit-ins A sit-in or sit-down is a form of direct action that involves one or more people occupying an area for a protest, often to promote political, social, or economic change. The protestors gather conspicuously in a space or building, refusing to ...
to integrate lunch counters. In a well-publicized and videotaped incident in the basement cafeteria at City Hall on October 31, 1963, he was arrested and dragged upstairs by the heels. In a similar incident in 1993, police used a chokehold to subdue Alexander when he participated in a protest against
David Duke David Ernest Duke (born July 1, 1950) is an American politician, neo-Nazi, conspiracy theorist, and former grand wizard of the Knights of the Ku Klux Klan. From 1989 to 1992, he was a member of the Louisiana House of Representatives for the ...
at the Battle of Liberty Place Monument ceremony in New Orleans after Alexander repeatedly crossed police lines separating protesters and celebrants.


Activism

After becoming an ordained Baptist minister of the Union Baptist Theological Seminary. Alexander joined the NAACP to become an activist within the civil rights movement. Throughout his duration as an activist, Alexander performed many political stances upon segregation and racial discrimination in New Orleans. For instance leading bus boycotts against racial discrimination of African American employees. As well as his "lunch-counter sit-in", in 1963, aimed to integrate public cafeterias. Continually Alexander was even known to throw out wooden barriers used to racially separate whites from blacks in street cars. In 1963, Alexander and Reverend
Abraham Lincoln Davis Abraham Lincoln Davis Jr. (1914 – June 24, 1978) was an American minister and leader in the civil rights movement. He led voting drives and advocated for desegregation in New Orleans, Louisiana. In 1975, Davis became the first African Americ ...
organized a lunch-counter
sit-in A sit-in or sit-down is a form of direct action that involves one or more people occupying an area for a protest, often to promote political, social, or economic change. The protestors gather conspicuously in a space or building, refusing to mo ...
in the basement of New Orleans City Hall, with the goal to not leave the segregated cafeteria until they had been served a meal or arrested. For five hours Alexander and his peers sat refusing to leave. It wasn't until police arrived that Alexander and his cohorts were removed. Alexander specifically was televised being dragged by his heels up the basement's steps with his head banging on the staircase. Furthermore, within the same time frame Alexander influenced black communities to invest their expenses into non-racial businesses. For example, white store owners located within a commercial zone on Dryades Street were prone to refuse African American employees. By Alexander advocating boycotts against similar commercial zones. Several black communities adhered to Alexander's stance and invested their money into non-racial community zones, causing many stores located on Dryades Street to go out of business.


Legacy

In 1975 Alexander became a Democrat to represent the 93rd District of Louisiana House of Representatives. In 1977 he along with nine other state legislators together established the Louisiana Legislative Black Caucus as a way to increase African American state legislature ratio. Alexander also served as the chaplain of the Black caucus and due to his political and religious background became known as "The Rev". He also established a non-denominational church, the Church of All People, in 1990. In 1999 McDonogh #39 School on
Saint Roch Roch (lived c. 1348 – 15/16 August 1376/79; traditionally c. 1295 – 16 August 1327), also called Rock in English, was a Majorcan Catholic confessor whose death is commemorated on 16 August and 9 September in Italy; he was especially invo ...
Avenue was renamed after him. Charity Hospital's official name is Avery C. Alexander Memorial Hospital.
Pontchartrain Expressway The Pontchartrain Expressway is a parallel six-lane section of Interstate 10 in Louisiana, Interstate 10 (I-10) and U.S. Route 90 Business (New Orleans, Louisiana), U.S. Route 90 Business (US 90 Bus.) in New Orleans, Louisiana, ...
has also been renamed in his honor. In addition, a stream in
DeSoto Parish, Louisiana DeSoto Parish (; French: ''Paroisse DeSoto'') is a parish located in the U.S. state of Louisiana. The parish was formed in 1843. At the 2020 U.S. census, the population was 26,812. Its parish seat and most populous municipality is Mansfiel ...
, was renamed to honor Alexander in 2021.US Board of Geographical Names
/ref> Also a statue of Alexander is placed across from the New Orleans city hall where he previously boycotted in 1963 to integrate the public basement cafeteria. However, due to
Hurricane Katrina Hurricane Katrina was a powerful, devastating and historic tropical cyclone that caused 1,392 fatalities and damages estimated at $125 billion in late August 2005, particularly in the city of New Orleans and its surrounding area. ...
the statue known as "The Crusader" was relocated and placed in front of the remodeled University Medical Center at Galvez and Canal Streets.


Notes


External links


Photograph of Reverend Avery Alexander leading a protest against discrimination by Woolworth in downtown New Orleans
{{DEFAULTSORT:Alexander, Avery 1910 births 1999 deaths African-American state legislators in Louisiana Activists for African-American civil rights American civil rights activists Politicians from New Orleans Southern University at New Orleans alumni 20th-century African-American politicians 20th-century members of the Louisiana State Legislature