Aventus

eau de parfum Perfume (, ) is a mixture of fragrant essential oils or aroma compounds (fragrances), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. Perfumes can be de ...

is a fruity-

chypre Chypre () is the name of a family (or ''concept'') of perfumes that are characterised by an accord composed of citrus top note (perfumery), notes, a middle centered on labdanum, cistus labdanum, and a mossy-animalic set of basenotes derived from oa ...

fragrance produced by the French niche house,

Creed A creed, also known as a confession of faith, a symbol, or a statement of faith, is a statement of the shared beliefs of a community (often a religious community) which summarizes its core tenets. Many Christian denominations use three creeds ...

. The fragrance was released in September 2010 as part of their 250th anniversary celebration.

Overview

Olivier Creed, the sixth-generation perfumer for Creed, claims that his inspiration for Aventus was the French military and political leader,

Napoleon Bonaparte Napoleon Bonaparte (born Napoleone di Buonaparte; 15 August 1769 – 5 May 1821), later known by his regnal name Napoleon I, was a French general and statesman who rose to prominence during the French Revolution and led Military career ...

. As a result, many of the scents found within the fragrance have a link to Napoleon. For example, blackcurrants from Corsica (where Napoleon was born), and birch from Louisiana (which Napoleon ruled over for 4 years), are used. As of August 2024, a 100ml bottle of Aventus is sold for $495 and a 50ml bottle is sold for $360.

Scent

Aventus is an example of a fruity-

fragrance, featuring mainly citrus top notes and animalic base notes, like as

oakmoss ''Oakmoss'' (scientific name ''Evernia prunastri'') is a species of lichen A lichen ( , ) is a hybrid colony (biology), colony of algae or cyanobacteria living symbiotically among hypha, filaments of multiple fungus species, along with yea ...

and

musk Musk is a class of aromatic substances commonly used as base notes in perfumery. They include glandular secretions from animals such as the musk deer, numerous plants emitting similar fragrances, and artificial substances with similar odors. ' ...

. Olivier Creed has stated that, unlike the majority of perfume houses, the Creed brand focuses more on the base notes, rather than the top ones. The reason for this, they claim, is that focusing on the base notes means to fully appreciate the fragrance the wearer must take their time in order to fully understand it. The full note pyramid is as follows:

Flankers

The original, Creed Aventus, was released in 2010. In the years since, several "flankers" (variants of the original scent), have been added to the Aventus product line. 2016: Aventus For Her - A feminine version of the scent, with prominent notes of musk, green apple, bergamot, and blackcurrant. 2019: Aventus Cologne - A new masculine version with an emphasis on freshness, with prominent notes of mandarin orange, birch, ginger, and vetiver. 2023: Absolu Aventus - A limited edition release, aimed at wearability during cooler weather with heavier notes like cinnamon, patchouli, and pink pepper. 2024: Absolu Aventus (2024 edition) - When first launched in 2023, Absolu was intended as a one-time-only limited release. However, in October 2024 Creed has reintroduced Absolu Aventus to the market with the aim of making Absolu Aventus a "crop" type of fragrance to be occasionally re-released and reflect the qualities of the materials available that particular year. The 2024 version of Absolu Aventus comes in a bottle identical to the 2023 edition but smells differently. Absolu Aventus 2024 is fresher than its 2023 counterpart and has improved longevity and sillage.

Criticism

Aventus has faced criticism for inconsistencies in both scent and longevity between batches, with some alleging particular batches to smell fruitier and others smokier. While these inconsistencies have not been concretely proven or addressed by the company, the number of online reviews suggest that there is some variation between batches. Additional criticism has been drawn in regards to the performance and longevity of modern Aventus batches compared to those prior to 2020. This is believed to stem from IFRA's ban on the aroma chemical

Lyral Hydroxymethylpentylcyclohexenecarboxaldehyde (HMPCC) is a synthetic fragrance known by the trade names Lyral, Kovanol, Mugonal, Landolal. It is found in some soaps, eau de toilettes, aftershaves and deodorants. Synthesis Typical synthesis start ...

, a

lily of the valley Lily of the valley (''Convallaria majalis'' ), sometimes written lily-of-the-valley, is a woodland flowering plant with sweetly scented, pendent, bell-shaped white flowers borne in sprays in spring. It is native throughout the cool temperate No ...

raw material to which many fragrances attributed some of their high performing and long lasting quality.

Reviews

''Aventus'' garnered critical acclaim from fashion critics and the general public alike and has a rating of 4.5 out of 5 stars on the fragrance website

Basenotes Basenotes is a United Kingdom-based online fragrance resource which includes a fragrance database, message boards and editorial. The site was launched in August 2000 by Grant Osborne as an information site for men's fragrance and grooming. In 20 ...

based on an average of 1312 votes. In terms of awards, Aventus won the Best Ever Men's Fragrance award in 2013 from Basenotes, as well as Best Niche Fragrance at the

Shortlist A short list or shortlist is a list of candidates for a job, prize, award, political position, etc., that has been reduced from a longer list of candidates (sometimes via intermediate lists known as "long lists"). The length of short lists varie ...

Grooming awards, in addition to the Best New Male Fragrance in Limited Distribution prize at the 2011 COPRA (Cosmetic & Perfumery Retailers Association) Awards. 2021, the Fragrance Foundation Austria awarded the prestigious perfume prize DUFTSTARS at a festive gala in the Museumsquartier in Vienna. Such was the success of Aventus, that Creed bill it as their most popular fragrance in their 250-year history, whilst Erwin Creed would go on to say in an interview that without Aventus, Creed wouldn't have opened their boutique in

Madison Avenue Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, New York, that carries northbound one-way traffic. It runs from Madison Square (at 23rd Street) to meet the southbound Harlem River Drive at 142nd Stree ...

, New York City.

References

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External links

Aventus
at

Aventus
at Fragrantica Perfumes Products introduced in 2010