The Avco World Trophy, also known as the Avco Cup, is the playoff championship trophy of the defunct World Hockey Association ( 1972– 1979). The trophy's

naming rights Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event, typically for a defined period of t ...

were sold to the former

Avco Corporation Avco Corporation is a subsidiary of Textron which operates Textron Systems Corporation and Lycoming. History The Aviation Corporation was formed on March 2, 1929, to prevent a takeover of CAM-24 airmail service operator Embry-Riddle Compa ...

(a name originally derived from "Aviation Company"), a defense contractor who bought the rights to advertise their consumer finance division. The trophy was mocked by some for its corporate sponsorship and never developed anything approaching the significance and sentiment of the Stanley Cup, its

National Hockey League The National Hockey League (NHL; french: Ligue nationale de hockey—LNH, ) is a professional ice hockey sports league, league in North America comprising 32 teams—25 in the United States and 7 in Canada. It is considered to be the top ranke ...

rival. Still, the cup's design was often seen as creative in that it involved a freely-floating etched crystal globe embedded in the "stem" of the cup. The cup was designed by Frank Bonnerkopf of Boise, Idaho. The trophy was donated to the new league in 1972 along with approximately $500,000 by the Avco Financial Services Corporation, and became the first major sports league championship trophy to bear the name of a private corporation. Three Avco trophies exist; besides the one that is on display at the Hockey Hall of Fame, the others are in

Winnipeg Winnipeg () is the capital and largest city of the province of Manitoba in Canada. It is centred on the confluence of the Red and Assiniboine rivers, near the longitudinal centre of North America. , Winnipeg had a city population of 749 ...

at the Manitoba Sports Hall of Fame and Museum, and in the

Nova Scotia Sports Hall of Fame The Nova Scotia Sport Hall of Fame was established in 1964, to honor outstanding athletes, teams and sport builders in the Canadian province of Nova Scotia. The facilities are located at the World Trade and Convention Centre in the provincial ...

in Halifax. The trophy was retired after the WHA ceased operations in 1979. The Bobby Hull–led Jets claimed the trophy on three occasions including the final league championship against

Wayne Gretzky Wayne Douglas Gretzky ( ; born January 26, 1961) is a Canadian former professional ice hockey player and former head coach. He played 20 seasons in the National Hockey League (NHL) for four teams from 1979 to 1999. Nicknamed "the Great One ...

and the

Edmonton Oilers The Edmonton Oilers are a professional ice hockey team based in Edmonton. The Oilers compete in the National Hockey League (NHL) as a member of the Pacific Division of the Western Conference. They play their home games at Rogers Place, which ...

. Gordie Howe and the Houston Aeros vied for the trophy three times and won it twice. The Avco Trophy in fact may have been most famous, or perhaps infamous, in its absence. When the New England Whalers won the league's inaugural championship in 1973 the trophy had not yet been completed, and the Whalers were forced to skate their divisional championship trophy around the ice surface.

Champions and finalists

References

{{WHA World Hockey Association trophies and awards