Automated bid managers (ABMs) are
advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
tools used to manage budgets on
pay per click
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
Pay-per-click is usually ...
(PPC) campaigns. ABMs allow users to prioritize keywords listings and bids. Many ABMs have timestamp controls as well position monitors. ABMs are designed to allow a user either to maintain a certain position on a PPC list or to keep to a specific budget. ABMs come in a variety of formats and can be customized to meet the scale of an application.
Online advertising
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