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Auto-lead Data Format (ADF) is an open
XML Extensible Markup Language (XML) is a markup language and file format for storing, transmitting, and reconstructing arbitrary data. It defines a set of rules for encoding documents in a format that is both human-readable and machine-readable. ...
-based standard specifically for communicating
consumer A consumer is a person or a group who intends to order, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. ...
purchase requests to automotive dealerships. Thirteen leading automotive-related Internet companies developed the ADF standard, and now many vendors of Customer Retention Management systems serving the
automotive industry The automotive industry comprises a wide range of companies and organizations involved in the design, development, manufacturing, marketing, and selling of motor vehicles. It is one of the world's largest industries by revenue (from 16 % su ...
support ADF.


Example XML File

The example found in the Official ADF Specifications (PDF) does not pass XML validation and files based on this example may be rejected by ADF lead software. Below is an example that passes XML validation and has been accepted and parsed by ADF lead software: 2000-03-30T15:30:20-08:0 2008 Make Model First Last 323-223-3322 emailaddress Dealer Name


Mime Type

As this is not an IETF standard, the recommended mime type to use is ''application/x-adf+xml''


See also

*
List of XML markup languages This is a list of notable XML markup languages. A *AdsML Markup language used for interchange of data between advertising systems. * aecXML: a mark-up language which uses Industry Foundation Classes to create a vendor-neutral means to access ...


External links


Auto Lead Data Format rules and guides

How Forms Drive the Automotive Industry

Mudd Advertising ADF Generator
Programming languages XML-based standards {{compu-lang-stub