"Aute Cuture" is a song by Spanish singer
Rosalía
Rosalia Vila Tobella (born 25 September 1992), known mononymously as Rosalía (, ), is a Spanish Pop music, pop and flamenco singer. She has been described as an "atypical pop star" due to her genre-bending musical styles. After being enthral ...
. It was released on 30 May 2019 by
. The song debuted atop the Spanish charts, becoming her third number-one single and second consecutive number-one debut. It received a nomination for
Record of the Year
The Grammy Award for Record of the Year is presented by the National Academy of Recording Arts and Sciences of the United States to "honor artistic achievement, technical proficiency and overall excellence in the recording industry, without re ...
at the
20th Latin Grammy Awards.
Background
Rosalia sang the song for the first time in June 2018 when she was part of the
Sónar
Sónar is a festival dedicated to music, creativity and technology, founded in Barcelona in 1994 by Ricard Robles, Enric Palau, and Sergi Caballero. The festival has been divided into two parts since its inception: Sónar by Day and Sónar b ...
music festival held in
Barcelona
Barcelona ( ; ; ) is a city on the northeastern coast of Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second-most populous municipality of Spain. With a population of 1.6 million within c ...
. On 28 May 2019, Rosalía announced the release of the song and posted a preview of the video on her social media. In a statement, Rosalía said that she began making the song's
beats in November 2017 with close friend and producer
el Guincho
Pablo Díaz-Reixa (born November 17, 1983), professionally known as el Guincho, is a Spanish musician, singer, and record producer.
Díaz-Reixa rose to prominence with his 2008 album, '' Alegranza''. His musical style relies heavily on the use ...
. She also stated that she wrote the song before she embarked on
El Mal Querer Tour
El Mal Querer Tour was the second concert tour by Spanish singer Rosalía, in support of her second studio album '' El Mal Querer'' (2018). The tour began on March 29, 2019 in Buenos Aires at the Hipódromo de San Isidro, as part of the 2019 Lo ...
and that she would take enough time to release the best video to suit the song.
The release of song and video marked the one year anniversary of the release of her single "
Malamente
"Malamente" is a song by Spanish singer Rosalía. It was released on 30 May 2018 by Columbia Records as the lead single from her second studio album, '' El mal querer'' (2018). Written by Rosalía and El Guincho and produced by Rosalía and co- ...
".
Critical reception
In a positive review, Matthew Ismael Ruiz of ''
Pitchfork
A pitchfork or hay fork is an agricultural tool used to pitch loose material, such as hay, straw, manure, or leaves. It has a long handle and usually two to five thin tines designed to efficiently move such materials.
The term is also applie ...
'' noted that the song "may be a tongue-in-cheek ode to high fashion that
name-checks Valentino
Valentino may refer to
People
* Valentino (surname), including a list of people with the name
* Valentino (given name), including a list of people with the name
Mononymous persons
* Valentino (fashion designer) (born Valentino Clemente Ludovic ...
and
the Hamptons
The Hamptons, part of the East End (Long Island), East End of Long Island, consist of the town (New York), towns of Southampton (town), New York, Southampton and East Hampton (town), New York, East Hampton, which together compose the South Fork ...
, yet the intentional misspelling of ''
haute couture
(; ; French for 'high sewing', 'high dressmaking') is the creation of exclusive custom-fitted high-end fashion design. The term ''haute couture'' generally refers to a specific type of upper garment common in Europe during the 16th to the ...
'' betrays a mocking tone."
''
Forbes
''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'' Jeff Benjamin called the song's name "a tongue-in-cheek take on '
''haute couture''
', implying a mocking tone to
hipster and high-brow fashion", and stated that "amid the cultural critiques, there's fun and easy sing-along moments throughout the track too".
Music video
A music video for "Aute Cuture" was released through Rosalía's YouTube channel on 30 May 2019. It was directed by
Bradley & Pablo
Bradley & Pablo, composed of Bradley Bell and Pablo Jones-Soler, are a British director duo. They are known for directing high-energy and visually-striking music videos and commercials.
Career
The duo met in London while studying graphic design ...
while story writing was managed by Rosalía and Pili.
It features Rosalía and a group of women as members of the "Mystic Beauty Gang". They are seen opening and running a salon that is "dedicated to baroque, sculptural manicures", according to ''
Rolling Stone
''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason.
The magazine was first known fo ...
''.
Furthermore, the video is described as a "celebration of hard-edged femininity".
Sydney Gore of ''
Highsnobiety
''Highsnobiety'' is a global fashion and lifestyle media brand founded in 2005 by David Fischer. The youth-focused company is difficult to pigeonhole, as it straddles the line between a media company that reviews fashion and lifestyle products, ...
'' described the visuals as "a full-on cinematic experience".
Personnel
Credits adapted from
Tidal
Tidal is the adjectival form of tide.
Tidal may also refer to:
* ''Tidal'' (album), a 1996 album by Fiona Apple
* Tidal (king), a king involved in the Battle of the Vale of Siddim
* TidalCycles, a live coding environment for music
* Tidal (servic ...
.
*
Rosalía Vila
Rosalia Vila Tobella (born 25 September 1992), known mononymously as Rosalía (, ), is a Spanish pop and flamenco singer. She has been described as an "atypical pop star" due to her genre-bending musical styles. After being enthralled by Spa ...
– songwriting, production, vocals
*
Pablo Díaz-Reixa – songwriting, production, recording engineering
* Leticia Sala – songwriting
*
Jaycen Joshua
Jaycen Joshua is an American audio engineer based in California. He won three Grammy Awards: the first for mixing ''Growing Pains'' for Mary J. Blige in 2007, followed by '' El mal querer'' for Rosalía in 2018, and ''Hyperspace'' for Beck in ...
– mixing
* Chris Athens – master engineering
Charts
Weekly charts
Year-end charts
Certifications
References
2019 singles
2019 songs
Rosalía songs
Songs in Spanish
Songs written by Rosalía
Song recordings produced by el Guincho
Songs written by el Guincho
Number-one singles in Spain
{{2019-single-stub