History
In the 1930s a group of businesses gathered up and created a media campaign to publicise Australian made products. In 1961, a national "Buy Australian" campaign was introduced by the Associated Chambers of Manufacturers of Australia. The campaign was launched by Prime Minister Robert Menzies in May 1961. The campaign was colloquially known at the time as ''Operation Boomerang''. A red boomerang on a blue circular background depicting the Southern Cross. In 1986, a new green-and-gold coloured "Australian Made" logo featuring a stylised kangaroo in a triangle was launched as part of the "Australian Made" campaign launched by Prime MinisterDefinitions
The AMCL Code of Practice outlines the requirements that a product must have to be licensed to use the Australian Made logo. In Part 1, the Code of Practice states:''The Australian Made Logo certification trade mark was created by the Australian Government in 1986 to promote Australian made products in local and export markets. The logo provides information to consumers in Australia and overseas that goods using the logo have met particular requirements under Australian law to be able to be described as of Australian origin.''In order to qualify for a license to use the Australian Made logo, a product must be “substantially transformed” in Australia. The Code of Practice states that “a good has been substantially transformed in a particular country if the good:
a. was grown in a particular country (where each ingredient or significant component of the good was grown in that country; and all, or virtually all, processes involved in the production or manufacture of the good happened in that country); or ''1. is the produce or product of a particular country (where the country was the country of origin of each significant ingredient or significant component of the good; and all, or virtually all, processes involved in the production or manufacture of the good happened in that country); or'' ''2. as a result of one or more processes undertaken in that country, is fundamentally different in identity, nature or essential character from all of its ingredients or components that were imported into that country''The cost of using the Australian Made logo is between AUD$300 +GST and AUD$25,000 +GST, depending on sales revenue.
Campaigns
The Australian Made logo is used as a marketing tool for Australian businesses, because it is seen as a symbol of authenticity and certifies a product as genuinely made or grown in Australia. Roy Morgan research has shown that 99% of Australians recognise the Australian Made logo, 93% of Australians are confident that products that carry the logo are genuinely Australian, 97% associate local jobs with the logo, and 94% associate the logo with safety and high quality. In 2021 Australian Made Campaign Ltd launched the first Australian Made Week – an annual multi-channel media campaign that encourages Australian shoppers to buy local products and look out for the iconic green and gold kangaroo logo when they shop, and also promote licensed Australian Made products and businesses. It has been held in May every year so far except for 2022. Since 2021 the media campaign has run each year with the following ambassadors: * 2021: Australian Made Week Ambassador, Elyse Knowles (Australian model and TV personality) * 2022: Australian Made Week Ambassador, Adam Liaw (Australian cook, television presenter and author) * 2023: Australian Made Week Ambassador, Ash Barty (Tennis champion, author, former Young Australian of the Year) * 2024: Australian Made Week Ambassador,See also
*References
External links
* {{DEFAULTSORT:Australian Made Logo National production certification marks Economy of Australia Symbols introduced in 1986 Logos 1986 in Australia