YouTubers vs. TikTokers, billed as ''Battle of the Platforms'', was an
exhibition boxing event which featured
YouTuber
A YouTuber is a content creator and social media influencer who uploads or creates videos on the online video-sharing website YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006 ...
s and
TikToker
TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...
s. The main event was between American YouTuber Austin McBroom and American TikToker
Bryce Hall. The co-main event was between YouTuber AnEsonGib and TikToker Tayler Holder. It was held on June 12, 2021, at
Hard Rock Stadium
Hard Rock Stadium is a multi-purpose stadium in the Southeastern United States, located in Miami Gardens, Florida. The stadium is the home field for the Miami Dolphins of the National Football League (NFL) and the Miami Hurricanes, the Univers ...
in
Miami Gardens, Florida
Miami Gardens is a city in north-central Miami-Dade County, Florida, United States. It is a suburb of Miami and located north of Greater Downtown Miami, downtown Miami with city boundaries that stretch from Interstate 95 in Florida, I-95 and N ...
.
In the main event, Austin McBroom defeated Bryce Hall via
technical knockout
A knockout (abbreviated to KO or K.O.) is a fight-ending, winning criterion in several full-contact combat sports, such as boxing, kickboxing, Muay Thai, mixed martial arts, karate, some forms of taekwondo and other sports involving striking, a ...
in the third round. In the co-main event, AnEsonGib defeated Tayler Holder via unanimous decision. Overall, Team YouTube defeated Team TikTok 6–1.
The event was promoted as the Battle of the Platforms by Social Gloves. The first two undercard matches were broadcast free of charge on social-media sites, and the pay-per-view was broadcast on
LiveXLive
LiveOne (formerly known as LiveXLive) is a Los Angeles-based streaming platform that provides livestreams of concerts and festivals, curated radio stations, podcasts, and original artist video and audio content.
History LiveXLive
LiveXLive was ...
.
The event sold 135,000
PPV buys, but was a commercial failure because it cost $20 million to produce but only generated between $6.5 million to $10 million in revenue.
Background
McBroom feuded on
Twitter
Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
with TikToker Bryce Hall in early March 2021, and a match was booked between them. On March 18, LiveXLive announced a full card of YouTubers vs. TikTokers in which YouTuber Tanner Fox was scheduled to face Nick Austin and YouTuber
FaZe
Faze means to frighten or cause hesitation to someone.
Faze may also refer to:
* Faze Action
* Faze (band) 1990s
* FaZe Clan, a professional eSports organization
* Faze FM
* ''Faze'' (magazine), a Canadian magazine
* Faze (musician), Nigerian ...
Jarvis was scheduled to face TikToker Micheal Le.
Press conference
The YouTube and TikTok boxers had their first press conference on May 18, which was hosted by YouTubers
Keemstar
Daniel M. Keem (born March 8, 1982), known online as Keemstar, is an American YouTuber, podcaster, and streamer who is mainly known for being the host of the Internet popular culture news show ''DramaAlert''.
Early life
Keem was born in 198 ...
and
FouseyTube
Yousef Saleh Erakat (; ; born January 22, 1990), also known as FouseyTube or Fousey ( ), is a Palestinian-American YouTuber, online streamer, actor, and musician. His YouTube channels include ''FouseyTUBE'' (later renamed ''Crashout YSE''), and t ...
. Near the end of the press conference, a fight between McBroom and Hall broke out on stage.
Weigh-in
Before the weigh-in began, there was an altercation backstage between Fousey and Deji, who was noticeably unfit in comparison to the other fighters. The weigh-in, also hosted by Keemstar and Fousey, was held on June 11 in
Miami
Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...
. Austin McBroom weighed 172 lb (78 kg), and Bryce Hall
weighed 165.4 lb (75 kg). For the co-main event, AnEsonGib weighed 179 lb (81 kg); Tayler Holder weighed 175 lb (79 kg).
Fight card
* Y = Team YouTube
* T = Team TikTok
Broadcast
The event was a pay-per-view broadcast on
LiveXLive
LiveOne (formerly known as LiveXLive) is a Los Angeles-based streaming platform that provides livestreams of concerts and festivals, curated radio stations, podcasts, and original artist video and audio content.
History LiveXLive
LiveXLive was ...
. Fousey was the ring announcer for the fights, except for the main event. It featured performances by
DJ Khaled
Khaled Mohammed Khaled (; born November 26, 1975), known professionally as DJ Khaled, is an American DJ and record producer. Originally a Miami-based radio personality, Khaled has since become known for enlisting high-profile music industry ar ...
,
Lil Baby
Dominique Armani Jones (born December 3, 1994), known professionally as Lil Baby, is an American rapper, singer, and songwriter. He rose to prominence following the release of his 2017 mixtapes ''Harder than Hard'' and ''Too Hard'' — the for ...
,
Migos
Migos () were an American hip hop group founded in Lawrenceville, Georgia, in 2008. The group was composed of rapper Quavo, his nephew Takeoff, and their "cousin" friend Offset. Quavo is from Athens, Georgia, while Offset and Takeoff were bo ...
and
Trippie Redd
Michael Lamar White IV (born June 18, 1999), known professionally as Trippie Redd, is an American rapper and singer. Born and raised in Canton, Ohio, he has contributed to the progression of emo rap and rage, a subgenre of trap music.
His de ...
.
The first two fights on the undercard, Ryan Johnston vs. Cale Saurage and Landon McBroom vs Ben Azelart, were broadcast free of charge on YouTube. A
pay-per-view
Pay-per-view (PPV) is a type of pay television or webcast service that enables a viewer to pay to watch individual events via private telecast.
Events can be purchased through a multichannel television platform using their electronic program ...
image would show in the screen, blocking the person watching the main card for free.
Controversies
Investor return and fighter pay controversy
Two months after the event, in August 2021, it was reported that the event had been a financial flop, and that investors and some of the fighters had not been paid their contractual amounts, sparking a series of lawsuits between Austin McBroom and event promoter LivexLive, as well as a lawsuit by Tayler Holder and Nate Wyatt against Austin McBroom for failing to compensate the event participants
As of February 2022, both lawsuits had been settled out of court.
Storms–Fox controversy
After Tanner Fox and Ryland Storms had their weigh-in one day before the fight, Storms claimed that Fox pulled out of the match because of their weight difference. On the Social Gloves live stream, it was announced that Fox had pulled out. At ringside, ring announcer Fousey interviewed Fox. Fox criticized Storms and said that he was willing to fight, but the commission would not allow it.
AnEsonGib–Holder controversy
After AnEsonGib and Tayler Holder's bout, Fousey announced that the match was a
majority draw
A majority draw is an outcome in several full-contact combat sports, including boxing, mixed martial arts
Mixed martial arts (MMA) is a full-contact fighting combat sport, sport based on strike (attack), striking and grappling; incorporatin ...
; the official scorecard was 49–46, 49-46 and 50–46. Based on the scorecard, it could only have been a
unanimous
Unanimity is agreement by all people in a given situation. Groups may consider unanimous decisions as a sign of social, political or procedural agreement, solidarity, and unity. Unanimity may be assumed explicitly after a unanimous vote or impl ...
or
split decision
A split decision (SD) is a winning criterion in boxing, most commonly in full-contact combat sports, in which two of the three judges score one particular competitor as the winner, while the third judge scores for the other competitor.
A split de ...
in favour of one of the fighters. Although Fousey was blamed by many, he disagreed with the results and said that AnEsonGib should have won. Based on the punch statistics, AnEsonGib fared substantially better and led many fans to wonder if there was a mistake or the
fight was rigged.
During the post-fight interview, AnEsonGib said that he was "robbed"; Holder also disagreed with the result, saying that he should have won. According to Holder, AnEsonGib weighed more than the agreed-upon limit; this forced Holder to artificially inflate his weight, presumably with weights in his pocket.
On June 14,
ISKA
The ISKA (originally International Sport Karate Association, later also called the International Sport Kickboxing Association) is international bodies regulating sport karate and kickboxing matches.
It is based in the United States. It was est ...
director Tom Sconzo released a statement overturning the result and giving the victory to AnEsonGib by unanimous decision.
According to Sconzo, the mistake was a "plain simple human error".
References
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2020s in Miami-Dade County, Florida
2021 in YouTube boxing
2021 in sports in Florida
Boxing controversies
Crossover YouTube boxing matches
Boxing matches in Florida
June 2021 sports events in the United States
Sports competitions in Miami Gardens, Florida
TikTok