The Austin A90 Atlantic is a British car produced by the
Austin Motor Company
The Austin Motor Company Limited was a British manufacturer of motor vehicles, founded in 1905 by Herbert Austin, 1st Baron Austin, Herbert Austin in Longbridge. In 1952 it was merged with Morris Motors, Morris Motors Limited in the new holdi ...
from 1949 until 1952. It was launched initially as a four-seat
convertible
A convertible or cabriolet () is a Car, passenger car that can be driven with or without a roof in place. The methods of retracting and storing the roof vary across eras and manufacturers.
A convertible car's design allows an open-air drivin ...
, making its début at the 1948
Earls Court
Earl's Court is a district of Kensington in the Royal Borough of Kensington and Chelsea in West London, bordering the rail tracks of the West London line and District line that separate it from the ancient borough of Fulham to the west, the ...
Motor Show in London, with production models built between early 1949 and late 1950. A two-door
coupé
A coupe or coupé (, ) is a passenger car with a sloping or truncated rear roofline and typically with two doors.
The term ''coupé'' was first applied to horse-drawn carriages for two passengers without rear-facing seats. It comes from the Fr ...
, marketed as the ''A90 Atlantic sports saloon'', followed a year later. It had been previewed at the 1949 Motor Show and was in production at
Longbridge
Longbridge is an area in the south-west of Birmingham, England, located near the border with Worcestershire, historically being within this place.
Public transport
Longbridge is described as a hub for public transport with a number of bus ...
between 1950 and 1952.
Development
The Atlantic was one of the first post-
war
War is an armed conflict between the armed forces of states, or between governmental forces and armed groups that are organized under a certain command structure and have the capacity to sustain military operations, or between such organi ...
cars engineered from scratch by Austin, and was said to be styled from a thumbnail sketch by
Leonard Lord
Leonard Percy Lord, 1st Baron Lambury KBE (15 November 1896 – 13 September 1967) was a captain of the British motor industry.
Background and education
Leonard Percy Lord was born on 16 November 1896 in Coventry and was the youngest child ...
, chairman of Austin and later the
British Motor Corporation
The British Motor Corporation Limited (BMC) was a United Kingdom, UK-based vehicle manufacturer formed in early 1952 to give effect to an agreed merger of the Morris Motors, Morris and Austin Motor Company, Austin businesses.Morris-Austin Merge ...
(BMC) — though the styling was more likely the work of resident Argentine Austin stylist
Dick Burzi. The car was almost certainly influenced by a 1946
Pininfarina
Pininfarina S.p.A. (; ; short for Pininfarina Società per Azioni) is an Italian automotive design, car design firm and coachbuilder, with headquarters in Cambiano, Turin, Italy. The company was founded by Battista "Pinin" Farina in 1930. On 14 ...
-bodied
Alfa Romeo
Alfa Romeo Automobiles S.p.A. () is an Italian carmaker known for its sports-oriented vehicles, strong auto racing heritage, and iconic design. Headquartered in Turin, Italy, it is a subsidiary of Stellantis Europe and one of 14 brands of mu ...
cabriolet
A convertible or cabriolet () is a passenger car that can be driven with or without a roof in place. The methods of retracting and storing the roof vary across eras and manufacturers.
A convertible car's design allows an open-air driving ex ...
, which just happened to end up at the Longbridge factory in mid-1947, a few months before the light blue 16 hp sports prototype made its first appearance in the experimental department and on nearby roads around the factory.
A coachbuilt 1950 Austin A90 Atlantic Estate was produced by
E.D. Abbott Ltd for the manager of the Frensham Estate in Farnham, UK. This estate was modified from a 1950 Austin A90 Atlantic DHC and designed by Abbott of Farnham designer Peter Woodgate. The wooden coachwork was so complex that the foreman of the workshop did all the woodwork by himself. The car had a lifting rear door and sported unusual curved perspex roof panels. Regularly seen in the 1950s used by a convent in Leith, Scotland. This car has not been seen or heard of in over 40 years.
With the
government
A government is the system or group of people governing an organized community, generally a State (polity), state.
In the case of its broad associative definition, government normally consists of legislature, executive (government), execu ...
edict of "export or die", and steel allocated only to those who generated much needed revenue, the Atlantic was designed specifically to appeal to North American tastes. The car featured up-to-the-minute detailing, with a wrap-around windscreen, composed of a flat glass centre section with tiny curved end panels. The front wings (fenders) sported twin "flying ''A''" hood ornaments and swept down to a rounded tail, with spats enclosing the rear wheels. A centrally mounted third, main beam, headlight was built into the letter-box style air intake grille, and the then unheard of luxury of hydraulically powered windows and hood (convertible top), "flashing indicators" (blinkers) rather than
trafficators
Trafficators are Semaphore (disambiguation), semaphore signals which, when operated, protrude from the bodywork of a motor vehicle to indicate its intention to turn in the direction indicated by the pointing signal. Trafficators are often locate ...
, (for the United States market at least) and the option of
EKCO or HMV Autocrat radios.
The range-topping Austin was offered in a variety of "jewelescent" colours with names like "seafoam green" and "desert gold", but few of these new metallics were sold in the UK market. (According to John Cleaver, an apprentice at
Ricardo Burzi
Ricardo Burzi ( – ?) was an Argentine automotive designer, best known for his work with the Austin Motor Company in Birmingham, England.
Burzi was born around 1900, in Buenos Aires, the capital of Argentina, to a French mother. By 1929 he was wo ...
's design department, Burzi wanted him to make plaster casts from an oval clay plaque of an Austin A90 he made during the prototype stage. Burzi wanted half a dozen castings made so he could paint them in different colours.)
The convertible, a three-window, drophead coupe, had a simple fabric top, without rear quarter lights (opera windows), which butted up to the rear of a rather thick windscreen header rail. The fixed head, five window, sports saloon (hardtop), could be had with its roof painted or covered in fabric. This gave it the popular "drophead", or "cabriolet", look; all the style with no leaks. As its final trick, the centre section of the three-piece, wrap-around, rear window could be lowered into the boot (trunk), for added ventilation by a remote winder above the front windscreen.
Few people in the car's native Britain would have ever seen anything like the futuristically-styled Atlantic before, and certainly not from a conservative mainstream manufacturer like Austin. The radical Atlantic suffered, however, from the dramatically new
Jaguar XK120
The Jaguar XK120 is a sports car manufactured by Jaguar between 1948 and 1954. It was Jaguar's first sports car since SS 100 production ended in 1939. The XK120 was launched in open two-seater or (US) roadster form at the 1948 London Motor Sho ...
, also launched at the 1948 Motor Show.
File:Austin A90 Atlantic.jpg, A 1950 Austin A90 Atlantic convertible - a four-seat convertible
A convertible or cabriolet () is a Car, passenger car that can be driven with or without a roof in place. The methods of retracting and storing the roof vary across eras and manufacturers.
A convertible car's design allows an open-air drivin ...
File:Austin A90 Atlantic (1949) Classic-Gala 2022 1X7A0409.jpg, Austin A90 Atlantic convertible (with top down)
File:1951 Austin A90 Atlantic Cabriolet IMG 3682 - Flickr - nemor2.jpg, Interior (convertible)
File:Austin A90 Atlantic rear.JPG, A 1951 Austin A90 Atlantic Sports Saloon - a two-door sports coupé
A coupe or coupé (, ) is a passenger car with a sloping or truncated rear roofline and typically with two doors.
The term ''coupé'' was first applied to horse-drawn carriages for two passengers without rear-facing seats. It comes from the Fr ...
Exports
Out of a total production run of 7,981,
3,597 were exported, 350 of which were to the US.
This low level of sales in the US was despite a huge focus by Austin, including a successful attempt at breaking 63 stock car records at the
Indianapolis Motor Speedway
The Indianapolis Motor Speedway is a motor racing circuit located in Speedway, Indiana, United States, an enclave suburb of Indianapolis, Indiana. It is the home of the Indianapolis 500 and the Brickyard 400, and and formerly the home of the U ...
in April 1949
by Alan Hess,
Charles Goodacre and
Dennis Buckley and a US$1000 price reduction in 1949. The four-cylinder 2.7-litre engine could not compare in power output to native V8 engines — although, for its time, performance was strong. A few A90 engines were also used in civilian versions of the
Austin Champ
The Austin Champ was a military and civilian jeep-like vehicle made by the Austin Motor Company in the 1950s. The army version was officially known as "Truck, 1/4 ton, CT, 4×4, Cargo & FFW, Austin Mk.1" however the civilian name "Champ" was u ...
.
Article on Austin history at austin-rover.co.uk
The car did see more success in former British Colonies
A Crown colony or royal colony was a colony governed by England, and then Great Britain or the United Kingdom within the English and later British Empire. There was usually a governor to represent the Crown, appointed by the British monarch on ...
, Europe, Scandinavia and Australasia.
Performance
The Atlantic was powered by an engine based on the proven Austin A70
The Austin A70 Hampshire and later Austin A70 Hereford are cars that were produced by Austin of Britain from 1948 until 1954. They were conventional body-on-frame cars with similar styling to the smaller A40 Devon and A40 Somerset models resp ...
OHV engine design, but increased to . The large four-cylinder produced @ 4000rpm[ and later saw service in the ]Austin-Healey 100
The Austin-Healey 100 is a sports car that was built by Austin-Healey from 1953 until 1956.
Based on Austin A90 Atlantic mechanicals, it was developed by Donald Healey from his Nash-Healey 2 door sports car, which had Nash mechanicals inste ...
.
A convertible tested by the British magazine ''The Motor
''The Motor'' (later, just ''Motor'') was a British weekly car magazine founded on 28 January 1903 and published by Temple Press. It was initially launched as ''Motorcycling and Motoring'' in 1902 before the title was shortened. From the 14 ...
'' in 1948 had a top speed of and could accelerate from 0- in 16.6 seconds. A fuel consumption of was recorded. The test car, which had the optional hydraulically powered top and window operation (£40 extra), cost £824, including taxes.
The handling was average, but adequate for the era, with coil independent suspension
Independent suspension is any automobile suspension system that allows each wheel on the same axle to move vertically (i.e. reacting to a bump on the road) independently of the others. This is contrasted with a beam axle or deDion axle system in ...
at the front and leaf spring
A leaf spring is a simple form of spring (device), spring commonly used for suspension (vehicle), suspension in wheeled vehicles. Originally called a ''laminated'' or ''carriage spring'', and sometimes referred to as a semi-elliptical spring, e ...
s at the rear, employing lever arm shock absorbers or 'dampers' which, when worn, resulted in a characteristic 'wave motion' over undulating surfaces. The underpinnings were somewhat less exotic than the all-enveloping bodywork: the chassis and running gear were based on that of the well-proven 1949 Austin A70 Hampshire saloon (not to be confused with the smaller entry level A40 Devon). Brakes were initially a mix of hydraulic (front) and mechanical (rear) with drums,[ replaced by a fully ]hydraulic brake
A hydraulic brake is an arrangement of braking mechanism which uses brake fluid, typically containing glycol ethers or diethylene glycol, to transfer pressure from the controlling mechanism to the braking mechanism.
History
During 1904, Frederic ...
setup from 1951 onwards on the hardtop coupe (saloon) with large diameter finned drums and vented wheels. This made for efficient anti-fade braking for the time, necessary to bring the vehicle to rest.
Longevity
The lack of factory rust proofing and styling that produced a multitude of mud traps led to rapid corrosion commonplace among many rushed post-war British designs. As a consequence of this and many Atlantics being broken up to provide spares for the Austin-Healey 100
The Austin-Healey 100 is a sports car that was built by Austin-Healey from 1953 until 1956.
Based on Austin A90 Atlantic mechanicals, it was developed by Donald Healey from his Nash-Healey 2 door sports car, which had Nash mechanicals inste ...
very few examples survived into the 1970s, let alone the next century.
References
External links
Austin Counties Car Club
Article on A90 Atlantic at Motorbase
{{Webarchive, url=https://web.archive.org/web/20140703124551/http://motorbase.com/vehicle/by-id/277/ , date=3 July 2014
by Jensen
Atlantic
The Atlantic Ocean is the second largest of the world's five oceanic divisions, with an area of about . It covers approximately 17% of Earth's surface and about 24% of its water surface area. During the Age of Discovery, it was known for se ...
Cars introduced in 1949
Cars discontinued in 1952
1950s cars
Convertibles
Coupés