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The Austin A40 Sports was introduced at the 1949
London Motor Show London is the capital and largest city of both England and the United Kingdom, with a population of in . Its wider metropolitan area is the largest in Western Europe, with a population of 14.9 million. London stands on the River Thame ...
at
Earls Court Earl's Court is a district of Kensington in the Royal Borough of Kensington and Chelsea in West London, bordering the rail tracks of the West London line and District line that separate it from the ancient borough of Fulham to the west, the ...
as a four-passenger, aluminium-bodied
convertible A convertible or cabriolet () is a Car, passenger car that can be driven with or without a roof in place. The methods of retracting and storing the roof vary across eras and manufacturers. A convertible car's design allows an open-air drivin ...
variant of the
Austin A40 A number of different motor vehicles were marketed under the Austin A40 name by Austin between 1947 and 1967. Austin's naming scheme at that time derived from the approximate engine output, in horsepower. To distinguish between the different mo ...
– carrying an ''Austin of England'' nameplate, bearing
Austin Austin refers to: Common meanings * Austin, Texas, United States, a city * Austin (given name), a list of people and fictional characters * Austin (surname), a list of people and fictional characters * Austin Motor Company, a British car manufac ...
's ''Flying A'' bonnet mascot
hood ornament A hood ornament (or bonnet ornament or bonnet mascot in Commonwealth English), also called a motor mascot or car mascot, is a specially crafted model that symbolizes a car company, like a badge, located on the front center portion of the Hood ...
, and designed and manufactured in conjunction with
Jensen Motors Jensen Motors Limited was a England, British manufacturer of sports cars and commercial vehicles in West Bromwich, England. Brothers Alan and Richard Jensen gave the new name, Jensen Motors Limited, to the commercial- and sports car body-making ...
. Production of the A40 Sports, which was intended as a sporty
touring car Touring car and tourer are both terms for open cars (i.e. cars without a fixed roof). "Touring car" is a style of open car built in the United States which seats four or more people. The style was popular from the early 1900s to the 1930s. The ...
rather than a true
sports car A sports car is a type of automobile that is designed with an emphasis on dynamic performance, such as Automobile handling, handling, acceleration, top speed, the thrill of driving, and Auto racing, racing capability. Sports cars originated in ...
, began in November 1950 for model year 1951. By the time production ended in 1953, just over 4,000 had been manufactured.


Overview

As one in a series of collaborations between Austin and
Jensen Motors Jensen Motors Limited was a England, British manufacturer of sports cars and commercial vehicles in West Bromwich, England. Brothers Alan and Richard Jensen gave the new name, Jensen Motors Limited, to the commercial- and sports car body-making ...
of
West Bromwich West Bromwich ( ), commonly known as West Brom, is a market town in the borough of Sandwell, in the county of the West Midlands (county), West Midlands, England. Historic counties of England, Historically part of Staffordshire, it is northwes ...
, the A40 Sports originated when Austin's chairman
Leonard Lord Leonard Percy Lord, 1st Baron Lambury KBE (15 November 1896 – 13 September 1967) was a captain of the British motor industry. Background and education Leonard Percy Lord was born on 16 November 1896 in Coventry and was the youngest child ...
saw the Jensen Interceptor and requested that Jensen develop a body that could use the A40 mechanicals. The resulting
body-on-frame Body-on-frame is a traditional motor vehicle construction method whereby a separate coachwork, body or coach is mounted on a strong and relatively rigid vehicle frame or chassis that carries the powertrain (the engine and drivetrain) and to wh ...
A40 Sports was designed by Eric Neale, a stylist who had joined Jensen in 1946 after working at
Wolseley Motors Wolseley Motors Limited was a British motor vehicle manufacturer founded in early 1901 by the Vickers Armaments in conjunction with Herbert Austin. It initially made a full range, topped by large luxury cars, and dominated the market in the E ...
. During production, A40 Sports bodies were built by Jensen and transported to Austin's
Longbridge plant The Longbridge plant is an industrial complex in Longbridge, Birmingham, England, currently leased by SAIC Motor, SAIC as a research and development facility for its MG Motor subsidiary. Vehicle assembly ended in 2016. Opened in 1905, by the lat ...
for final assembly. Per Lord's intention, the A40 Sports was based on the mechanicals of the
Austin A40 Devon :''See Austin A40 for other A40 models and Austin A40 Sports for the sports car version of the Devon.'' The A40 Devon (and similar 2-door A40 Dorset) are automobiles that were marketed by Austin from 1947 to 1952 – the first post-war ...
, though the centre section of the chassis was boxed to provide rigidity for the open body. The A40 Sports also employed a twin- SU carburettor version of the 1.2 L engine producing rather than . Gear selection was originally via a floor-mounted lever. Steering was
worm and roller Recirculating ball, also known as recirculating ball and nut or worm and sector, is a steering mechanism commonly found in older automobiles, off-road vehicles, and some trucks. Most newer cars use the more economical rack and pinion steering ins ...
type, front suspension was independent coil springs with rigid beam axle and semi-elliptic
leaf spring A leaf spring is a simple form of spring (device), spring commonly used for suspension (vehicle), suspension in wheeled vehicles. Originally called a ''laminated'' or ''carriage spring'', and sometimes referred to as a semi-elliptical spring, e ...
s at the rear. Production of the A40 Sports occurred in two series. The initial ''GD2 Series'' began in November 1950 and featured a floor gear change and dashboard identical to that of the Devon. The later ''GD3 Series'' began production in August 1951 and ended in April 1953, featuring a steering-column gear change, full hydraulic brakes, and a revised dash with a centred instrument panel. 4,011 A40 Sports were manufactured. The A40 Sports had trouble maintaining cruising speeds – despite a top speed of as recorded by the British magazine ''
The Motor ''The Motor'' (later, just ''Motor'') was a British weekly car magazine founded on 28 January 1903 and published by Temple Press. It was initially launched as ''Motorcycling and Motoring'' in 1902 before the title was shortened. From the 14 ...
'' in 1951 – and could accelerate from in 25.6 seconds. Tests achieved a fuel consumption of . Reporting similar performance figures, an '' Autocar'' road test in 1950 described the acceleration as "not startling, but more than adequate". The brakes and steering were commended, along with the "very good luggage space" and the "clear to read" instruments, but it was noted that a "considerable leg reach" was needed to use the "foot-operated dip switch" for the headlights. In the United States – initially targeted as its primary market – the A40 was priced at about $2,200 (equivalent to $25,250, 2021). It was listed at about £818 in the UK, at a time when a mainstream middle market six-cylinder saloon, the
Vauxhall Velox The Vauxhall Velox is a six-cylinder executive car which was produced by Vauxhall from 1948 to 1965. The Velox was a large family car, directly competing in the UK with the contemporary six-cylinder Ford Zephyr, and to a slightly lesser extent ...
, was offered for £550 and Austin's own A40 saloon was offered for slightly more than £500.


Round the World in 1951

As a
publicity stunt In marketing, a publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized, or set up by amateurs. Such events are frequently utiliz ...
to promote the A40 Sports,
Leonard Lord Leonard Percy Lord, 1st Baron Lambury KBE (15 November 1896 – 13 September 1967) was a captain of the British motor industry. Background and education Leonard Percy Lord was born on 16 November 1896 in Coventry and was the youngest child ...
bet Alan Hess of Austin's publicity department that he could not drive round the world in 30 days in the car. In 1951 an A40 Sports driven by Hess achieved the ''round-the-world'' feat in 21 days rather than the planned 30 – with the assistance of a KLM cargo plane – covering about 10,000 land miles, averaging 475 miles per day and achieving 29mpg.


References


External links


Austin A40 Sports Round the World in Three Weeks


{{Automobiles made by BMC, BL and Rover Group companies, post-1945 A40 Sports Cars introduced in 1950 Convertibles Rear-wheel-drive vehicles