The Audi Channel was a
digital
Digital usually refers to something using discrete digits, often binary digits.
Businesses
*Digital bank, a form of financial institution
*Digital Equipment Corporation (DEC) or Digital, a computer company
*Digital Research (DR or DRI), a software ...
satellite television
Satellite television is a service that delivers television programming to viewers by relaying it from a communications satellite orbiting the Earth directly to the viewer's location.ITU Radio Regulations, Section IV. Radio Stations and Systems ...
channel, launched in the
UK in 2005 by the
German car company
Audi
Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide.
The origins of the compa ...
. It was broadcast
free-to-air
Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscri ...
via
Sky Digital, which is generally receivable in the United Kingdom, and
Ireland
Ireland (, ; ; Ulster Scots dialect, Ulster-Scots: ) is an island in the North Atlantic Ocean, in Northwestern Europe. Geopolitically, the island is divided between the Republic of Ireland (officially Names of the Irish state, named Irelan ...
(although the Sky Digital output is also receivable in many mainland European countries). The Audi Channel was broadcast in the 4:3
aspect ratio
The aspect ratio of a geometry, geometric shape is the ratio of its sizes in different dimensions. For example, the aspect ratio of a rectangle is the ratio of its longer side to its shorter side—the ratio of width to height, when the rectangl ...
, in standard definition.
History
The channel was developed by advertising agency
Bartle Bogle Hegarty
Bartle Bogle Hegarty (BBH) is a British global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York City, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles ...
, and made Audi the first advertiser in Europe to launch a self-promotional channel.
Programmes
The channel featured a variety of
programmes, including "user-guide" information about Audi's
vehicles
A vehicle () is a machine designed for self-propulsion, usually to transport people, cargo, or both. The term "vehicle" typically refers to land vehicles such as human-powered vehicles (e.g. bicycles, tricycles, velomobiles), animal-powered tr ...
, in-depth model profiles,
test drives,
celebrity
Celebrity is a condition of fame and broad public recognition of a person or group due to the attention given to them by mass media. The word is also used to refer to famous individuals. A person may attain celebrity status by having great w ...
interviews, historic features, new product launches, professional driving tuition,
dealership profiles, coverage of
sporting event
Sport is a physical activity or game, often competitive and organized, that maintains or improves physical ability and skills. Sport may provide enjoyment to participants and entertainment to spectators. The number of participants in a p ...
s sponsored by Audi, including the "science of sport", and each round of the
DTM - the German Touring Car Championship.
Channel closure
The channel closed at midnight on 1 August 2009.
Similar channels
Audi Worldwide also have a web-only stream, called "Audi tv". It can be found a
https://web.archive.org/web/20080507211746/http://tv.audi.com/
References
External links
{{Audi
Audi
Defunct television channels in the United Kingdom
Television channels and stations established in 2005
Television channels and stations disestablished in 2009