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Wallis Cinemas, formerly Wallis Theatres, is a family-owned
South Australia South Australia (commonly abbreviated as SA) is a States and territories of Australia, state in the southern central part of Australia. With a total land area of , it is the fourth-largest of Australia's states and territories by area, which in ...
n company that operates
cinema Cinema may refer to: Film * Film or movie, a series of still images that create the illusion of moving image ** Film industry, the technological and commercial institutions of filmmaking ** Filmmaking, the process of making a film * Movie theate ...
complexes in
greater Adelaide Adelaide ( , ; ) is the capital and most populous city of South Australia, as well as the fifth-most populous city in Australia. The name "Adelaide" may refer to either Greater Adelaide (including the Adelaide Hills) or the Adelaide city ce ...
and regional
South Australia South Australia (commonly abbreviated as SA) is a States and territories of Australia, state in the southern central part of Australia. With a total land area of , it is the fourth-largest of Australia's states and territories by area, which in ...
. Wallis Theatres works in conjunction with Big Screen Advertising, a company which distributes and screens
advertisement Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
s at cinemas.


Company history

This family-owned company was established as Wallis Theatres by its founder, Hugh Wallis, in December 1953, with the opening of the Blueline drive-in at
West Beach West Beach may refer to: ;Australia *West Beach, South Australia * West Beach, Western Australia ;United States * West Beach (Santa Barbara), California * West Beach, Beverly, Massachusetts ;South Africa * West Beach, Western Cape See also *''Wes ...
. Wallis gave up a
refrigeration Refrigeration is any of various types of cooling of a space, substance, or system to lower and/or maintain its temperature below the ambient one (while the removed heat is ejected to a place of higher temperature).IIR International Dictionary of ...
business to move into the cinema industry. In 1991, Hugh's son Bob Wallis bought the Barr Smith home,
Auchendarroch House Wallis Cinemas, formerly Wallis Theatres, is a family-owned South Australian company that operates Cinema (place), cinema complexes in greater Adelaide and regional South Australia. Wallis Theatres works in conjunction with Big Screen Advertisin ...
, at Mount Barker, and restored it, including adding a tavern and a seven-screen cinema complex. Hugh Wallis died in 1994, and Bob, then general manager, took over the business. Bob Wallis died in 2007, and his wife Lorna and their daughter Michelle, and granddaughter Deanna continued to run the business. In 2005, Wallis Theatres changed their branding for all public advertising purposes to "Wallis Cinemas". Officially, however, the company was still known as Wallis Theatres. This changed in late 2007 when officially it was changed to the new name Wallis Cinemas.


Drive-ins

The Blueline was the state's first drive-in theatre, and the second in the country. It was established on a plot purchased from
Adelaide Airport Adelaide Airport, also known as Adelaide International Airport, is an International airport, international, Domestic airport, domestic and general aviation airport serving Adelaide, South Australia, Australia. Located approximately 6 km ...
. Wallis Theatres expanded rapidly, opening drive-ins throughout South Australia over the next decade. The company operated the following drive-ins in Adelaide: * Blueline,
West Beach West Beach may refer to: ;Australia *West Beach, South Australia * West Beach, Western Australia ;United States * West Beach (Santa Barbara), California * West Beach, Beverly, Massachusetts ;South Africa * West Beach, Western Cape See also *''Wes ...
* Oceanline, Christies Beach * Mainline,
Gepps Cross Gepps Cross ( ) is a suburb and major road intersection in the north of Adelaide, South Australia. Gepps Cross is traditionally seen as the end of the inner suburbs and the start of the outer northern suburbs, as it was home to a major abattoir (n ...
* Parkline, Mitchell Park * Valleyline, St Agnes * Harbourline, Outer Harbour * Hi-line,
Panorama A panorama (formed from Greek language, Greek πᾶν "all" + ὅραμα "view") is any Obtuse angle, wide-angle view or representation of a physical space, whether in painting, drawing, photography (panoramic photography), film, seismic image ...
* Hollywood,
Salisbury Downs Salisbury Downs is a suburb located in the City of Salisbury, Adelaide, South Australia. The suburb is bordered by Kings Road, the Little Para River, Burton Road, Spains Road and the Gawler railway line. Salisbury Downs Post Office opened on 8 ...
Wallis Theatres also catered for country South Australia, with drive-in theatres established in the
Riverland The Riverland is a region of South Australia. It covers an area of along the Murray River, River Murray from where it flows into South Australia from New South Wales and Victoria (Australia), Victoria downstream to Blanchetown, South Australia ...
,
Barossa Valley The Barossa Valley (Barossa German: ''Barossa Tal'') is a valley in South Australia located northeast of Adelaide city centre. The valley is formed by the North Para River. It is notable as a major list of wine-producing regions, wine-producin ...
and mid-north. Wallis' six country drive-ins were: * Bonneyline,
Barmera Barmera ( ) is a town in the Riverland region of South Australia. It is on the Sturt Highway A20, 220 kilometres north-east of Adelaide, the capital of the state of South Australia. It is primarily an agricultural and viticultural town and is ...
* Murrayline, Berri * Northline,
Clare Clare may refer to: Places Antarctica * Clare Range, a mountain range in Victoria Land Australia * Clare, South Australia, a town in the Clare Valley * Clare Valley, South Australia Canada * Clare (electoral district), an electoral district * Cl ...
* Riverline, Loxton * Groveline, Renmark * Barossaline, Tanunda Wallis Theatres had closed and sold most of their country and suburban drive-ins by the early 1990s. Of their remaining drive-in locations, the Blueline closed in November 1998 and the Valleyline in May 2003. However, Wallis continued to operate the Mainline Drive-in as the last surviving drive-in theatre in Adelaide. In November 2021, Wallis announced the closure of Mainline in early 2022.


Cinemas


Glenelg Cinema Centre

The
Ozone Theatre Ozone Theatres Ltd, formerly Ozone Picture Company and then Ozone Amusements Ltd, was a cinema chain based in Adelaide, South Australia, from 1911 until 1951, when it sold its theatres to Hoyts. It was founded by Hugh Waterman and friends, and ...
in Glenelg, designed by Kenneth Milne (who was also responsible for the 1940–41 major refurbishment of the ), opened on 25 November 1937, with seating for up to 1,920 patrons. The Waterman family owned
Ozone Theatres Ltd Ozone Theatres Ltd, formerly Ozone Picture Company and then Ozone Amusements Ltd, was a cinema chain based in Adelaide, South Australia, from 1911 until 1951, when it sold its theatres to Hoyts. It was founded by Hugh Waterman and friends, and ...
. In February 1945, the Ozone was ranked second in terms of size among Adelaide suburban cinemas, with a seating capacity of 1,853; the largest was the Star Theatre / Hindmarsh Town Hall, part of the Clifford Cinema Circuit, with a seating capacity of 2,012. In 1951 the cinema was being operated by Hoyts-Ozone Theatres Ltd., and remained as a single-screen cinema until 1971, when Wallis acquired it. Wallis transformed it into South Australia's first
multi-screen cinema A multiplex is a movie theater complex with multiple screens or auditoriums within a single complex. They are usually housed in a specially designed building. Sometimes, an existing venue undergoes a renovation where the existing auditoriums a ...
, and renamed it the Glenelg Cinema Centre. A third screen was added to the two screens in 1978. On 1 February 2009 Wallis gave a free screening of ''
Gone with the Wind Gone with the Wind most often refers to: * Gone with the Wind (novel), ''Gone with the Wind'' (novel), a 1936 novel by Margaret Mitchell * Gone with the Wind (film), ''Gone with the Wind'' (film), the 1939 adaptation of the novel Gone with the Wind ...
'', before closing the cinema. It was demolished in mid-2011. The Ozone Glenelg was featured in a photographic exhibition called ''Now Showing... Cinema Architecture in South Australia'', held at the
Hawke Centre The University of South Australia is a public research university based in Adelaide, South Australia. Established in 1991, it is the successor of the former South Australian Institute of Technology. Its main campuses along North Terrace are ...
's Kerry Packer Civic Gallery in April/May 2024.


Chelsea/Regal

Wallis Theatres saved the Chelsea Cinema at Kensington Park from demolition, after taking over the lease from 1 January 1971. This cinema is now
heritage-listed This list is of heritage registers, inventories of cultural properties, natural and human-made, tangible and intangible, movable and immovable, that are deemed to be of sufficient heritage value to be separately identified and recorded. In ma ...
and owned by the
City of Burnside The City of Burnside is a Local government in Australia, local government area in the South Australian city of Adelaide stretching from the Adelaide Parklands into the Adelaide Hills, Adelaide foothills with an area of . It was founded in August ...
.


Academy Cinema City

The company's growth continued when Wallis purchased a warehouse in
Hindmarsh Square, Adelaide Hindmarsh Square/Mukata (formerly Mogata) is one of five public squares in the Adelaide city centre, South Australia. It is located in the centre of the north-eastern quarter of the city, and surrounds the intersection of Grenfell and Pulten ...
, and converted it into a twin cinema in 1976. A further three screens were added in 1980, and the complex was named Academy Cinema City. In 2007 the Academy Cinema City complex was closed. It was demolished in 2007 and redeveloped into a
serviced apartment Short-term rental (STR) describes furnished self-contained apartments or houses that are rented for short periods of time. They are usually seen as an alternative to hotels. "Short stay" rentals are an offshoot of the corporate housing market, and ...
and hotel complex.


Piccadilly

Bob Wallis purchased the single-screen Forum Cinema at
North Adelaide North Adelaide is a predominantly residential precinct (Australia), precinct and suburb of the City of Adelaide in South Australia, situated north of the River Torrens and within the Adelaide Park Lands. Laid out in a grid plan in three section ...
in 1983, after it had closed in February of that year, to save it from demolition. This building was redeveloped into the three-screen
Piccadilly Cinema Piccadilly Cinema(s), formerly Piccadilly Theatre and Forum Cinema (The Forum), and also known as The Piccadilly, is a cinema located on the corner of O'Connell Street and Childers Street in North Adelaide, South Australia. History 1940: o ...
s in 1989–90, although the company sought to maintain the heritage and architecture of the building, and had another major refurbishment in 2022.


Oxford Cinema

The company closed their single-screen Oxford Cinema in Unley Town Hall in 2001.


Noarlunga, Mt Barker, Mitcham

The company built and opened the five-screen Noarlunga Cinema Centre in 1991, next to the Colonnades shopping centre; the Mount Barker Cinemas in 2003; and the Mitcham Cinemas in 2007.


Present locations

, Wallis Cinemas owns the following cinemas: *
Gawler Gawler, established in 1839, is the oldest country town in the state of South Australia. It was named after the second Governor (British Vice-Regal representative) of the colony of South Australia, George Gawler. It is about north of the st ...
*
Mildura Mildura ( ) is a regional city in north-west Victoria, Australia. Located on the Victorian side of the Murray River, Mildura had a population of 34,565 at the 2021 census. When nearby Wentworth, Irymple, Nichols Point, Merbein and Red ...
*
Mitcham Mitcham is an area within the London Borough of Merton in South London, England. It is centred southwest of Charing Cross. Originally a village in the county of Surrey, today it is mainly a residential suburb, and includes Mitcham Common. It ...
Cinemas at
Mitcham Square Shopping Centre Mitcham Square Shopping Centre is a Shopping centre, shopping mall in the City of Mitcham, located on Belair Road, Torrens Park, South Australia, Torrens Park, an inner southern suburb of Adelaide, South Australia. It consists of 55 retail an ...
(7 screens) * Mount Barker Cinemas (7 screens) *Mount Barker Outdoor * Noarlunga Cinema Centre (5 screens) * Piccadilly Cinemas,
North Adelaide North Adelaide is a predominantly residential precinct (Australia), precinct and suburb of the City of Adelaide in South Australia, situated north of the River Torrens and within the Adelaide Park Lands. Laid out in a grid plan in three section ...
(3 screens; refurbished 2022)


Other activities

Wallis Theatres works in conjunction with Big Screen Advertising, a company which distributes and screens
advertisement Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
s at cinemas. Big Screen Advertising has supplied pre-film advertising to all of Wallis' cinema locations since 2004, when Val Morgan Cinema Advertising (Wallis' previous advertising agent) was absorbed by rival cinema chain
Hoyts The HOYTS Group of companies in Australia and New Zealand includes HOYTS Cinemas, a cinema chain, and Val Morgan, which sells advertising on cinema screens and digital billboards. The company was established by dentist Arthur Russell in Melbo ...
. Wallis also provides services to independent cinema operators in South Australia (including the
Capri Theatre The Capri Theatre is a heritage-listed cinema in Goodwood, a suburb of Adelaide, South Australia, built in the Art Deco style in 1941. It was formerly called the New Star Theatre, Goodwood Star, New Curzon, and Cinema Capri. It is owned by an ...
at Goodwood, and Victor Harbor theatre), such as programming.


Auchendarroch House

Wallis Theatres owns and operates Auchendarroch House and the Wallis Tavern, both located at Mount Barker adjacent to Wallis' cinema complex. In 1878,
Robert Barr Smith Robert Barr Smith (4 February 1824 – 20 November 1915) was an Australian businessman and philanthropist in Adelaide, South Australia. He was a partner in Elder Smith and Company from 1863 (now Elders Limited). Early life and education Smith w ...
and his wife Joanna (sister of Sir
Thomas Elder Sir Thomas Elder (5 August 1818 – 6 March 1897) was a Scottish-Australian Pastoral farming, pastoralist, highly successful businessman, philanthropist, politician, race-horse owner and breeder, and public figure. Amongst many other things, h ...
), both
Scottish Scottish usually refers to something of, from, or related to Scotland, including: *Scottish Gaelic, a Celtic Goidelic language of the Indo-European language family native to Scotland *Scottish English *Scottish national identity, the Scottish ide ...
immigrants to the
colony of South Australia A colony is a territory subject to a form of foreign rule, which rules the territory and its indigenous peoples separated from the foreign rulers, the colonizer, and their '' metropole'' (or "mother country"). This separated rule was often or ...
, paid £3000 for a piece of land in Mount Barker that included the Oakfield Hotel (opened 1860, owned by Lachlan MacFarlane). They planned and built a 30-roomed
mansion A mansion is a large dwelling house. The word itself derives through Old French from the Latin word ''mansio'' "dwelling", an abstract noun derived from the verb ''manere'' "to dwell". The English word ''manse'' originally defined a property l ...
in French Renaissance style around the existing hotel, to be used as their family's summer home, with the architect J. H. Grainger.Tibbits, G. R. and Beauchamp, D
John Harry Grainger: Engineer and Architect
at ''3rd Australasian Engineering Heritage Conference 2009''. Retrieved 8 June 2024. (Also available (pay per view) at
Australian Journal of Multi-disciplinary Engineering
', Vol. 8, No. 1, 2010: 11–22. )
They later assigned the name Auchendarroch, from the
Scottish Gaelic Scottish Gaelic (, ; Endonym and exonym, endonym: ), also known as Scots Gaelic or simply Gaelic, is a Celtic language native to the Gaels of Scotland. As a member of the Goidelic language, Goidelic branch of Celtic, Scottish Gaelic, alongs ...
word for "holy place of the oaks", and planted a lot of
oak An oak is a hardwood tree or shrub in the genus ''Quercus'' of the beech family. They have spirally arranged leaves, often with lobed edges, and a nut called an acorn, borne within a cup. The genus is widely distributed in the Northern Hemisp ...
trees on the property. They assigned each for an orchard and a garden, with
hedge A hedge or hedgerow is a line of closely spaced (3 feet or closer) shrubs and sometimes trees, planted and trained to form a barrier or to mark the boundary of an area, such as between neighbouring properties. Hedges that are used to separate ...
s planted around the whole property. The garden included large lawns and many English trees, including cedars,
chestnut The chestnuts are the deciduous trees and shrubs in the genus ''Castanea'', in the beech family Fagaceae. The name also refers to the edible nuts they produce. They are native to temperate regions of the Northern Hemisphere. Description ...
s,
maple ''Acer'' is a genus of trees and shrubs commonly known as maples. The genus is placed in the soapberry family Sapindaceae.Stevens, P. F. (2001 onwards). Angiosperm Phylogeny Website. Version 9, June 2008 nd more or less continuously updated si ...
s,
conifer Conifers () are a group of conifer cone, cone-bearing Spermatophyte, seed plants, a subset of gymnosperms. Scientifically, they make up the phylum, division Pinophyta (), also known as Coniferophyta () or Coniferae. The division contains a sin ...
s, and around 50
oak An oak is a hardwood tree or shrub in the genus ''Quercus'' of the beech family. They have spirally arranged leaves, often with lobed edges, and a nut called an acorn, borne within a cup. The genus is widely distributed in the Northern Hemisp ...
trees. It also had flower beds and vegetable gardens, with the produce given away in the community. Robert died in 1915, followed by Joanna in 1919, and the house was sold in 1921 to the Memorial Hospital and used as a
convalescent home A sanatorium (from Latin '' sānāre'' 'to heal'), also sanitarium or sanitorium, is a historic name for a specialised hospital for the treatment of specific diseases, related ailments, and convalescence. Sanatoriums are often in a health ...
. It was also used as an
air force An air force in the broadest sense is the national military branch that primarily conducts aerial warfare. More specifically, it is the branch of a nation's armed services that is responsible for aerial warfare as distinct from an army aviati ...
hospital. In 1976 the government sold the house and plots of land off separately. Hugh Wallis bought the house, surrounding gardens, and additional land in 2000, and his daughter Michelle set about restoring both house and garden, with the help of experts. The home was converted into a function centre.


See also

* D. Clifford Theatres *
Greater Union Greater Union Organisation Pty Ltd, trading as Event Cinemas, Greater Union, Moonlight Cinema and Birch Carroll & Coyle (BCC Cinemas), is the largest movie exhibitor in Australia and New Zealand, with over 140 Multiplex (movie theater), cinema c ...
- competitor *
Hoyts The HOYTS Group of companies in Australia and New Zealand includes HOYTS Cinemas, a cinema chain, and Val Morgan, which sells advertising on cinema screens and digital billboards. The company was established by dentist Arthur Russell in Melbo ...
- competitor *
Reading Cinemas Reading Cinemas ( ) is a group of cinema chains operating in the United States, New Zealand, and Australia. They are owned by Reading International, a U.S.-based company. History 20th century In the late 1980s, through his holding company ...
- competitor ;South Australian cinema articles *
Capri Theatre The Capri Theatre is a heritage-listed cinema in Goodwood, a suburb of Adelaide, South Australia, built in the Art Deco style in 1941. It was formerly called the New Star Theatre, Goodwood Star, New Curzon, and Cinema Capri. It is owned by an ...
*
Mercury Cinema Mercury CX, formerly Media Resource Centre (MRC), is a not-for-profit film and television training organisation based in the Lion Arts Centre on the corner of Morphett Street and North Terrace, Adelaide, South Australia, which aims to give scr ...
* Odeon Semaphore *
Piccadilly Cinema Piccadilly Cinema(s), formerly Piccadilly Theatre and Forum Cinema (The Forum), and also known as The Piccadilly, is a cinema located on the corner of O'Connell Street and Childers Street in North Adelaide, South Australia. History 1940: o ...
*
Regal Theatre, Adelaide The Regal Theatre, formerly known as the Chelsea Cinema, the Princess Theatre and the Ozone Marryatville or Marryatville Ozone Theatre, is a single-screen cinema in Kensington Park, a suburb of Adelaide, South Australia. Originally built in 19 ...
*
South Australian Film Corporation South Australian Film Corporation (SAFC) is a South Australian Government statutory corporation established in 1972 to engage in film production and promote the film industry, located in Adelaide, South Australia. The Adelaide Studios are managed ...


References


External links

*
Big Screen Advertising
{{Cinema of Australia Cinema chains in Australia Culture of Adelaide Culture of South Australia Companies based in South Australia Entertainment companies established in 1953 Australian companies established in 1953 1953 establishments in Australia