() is a 2013 Indian
Telugu
Telugu may refer to:
* Telugu language, a major Dravidian language of South India
** Telugu literature, is the body of works written in the Telugu language.
* Telugu people, an ethno-linguistic group of India
* Telugu script, used to write the Tel ...
-language
action comedy
The action comedy is a film genre that applies to action films where humor plays a much more central role. While early films feature stuntwork and humor, academic Cynthia King wrote that the genre only came into its own as a mainstay of the America ...
film written and directed by
Trivikram Srinivas
Trivikram Srinivas (born Akella Naga Srinivasa Sarma; 7 November 1971) is an Indian film director and screenwriter known for his work in Telugu cinema. Recognised for his witty dialogues, humour, and philosophical themes, he is one of the high ...
. Produced by
Sri Venkateswara Cine Chitra
Sri Venkateswara Cine Chitra is an Indian motion picture production, and distribution established by B. V. S. N. Prasad, an Indian film producer. The company was founded in the year 2003 and is based in Hyderabad and had produced several suc ...
and
Reliance Entertainment
Reliance Entertainment Pvt. Ltd. is an Indian media and entertainment company. It is a division of Reliance Group, handling its media and entertainment business, across content and distribution platforms. The company was founded on 15 February ...
, the film stars
Pawan Kalyan
Konidela Pawan Kalyan (born Konidela Kalyan Kumar; 2 September 1971) is an Indian politician, actor, philanthropist, and martial artist serving as the List of deputy chief ministers of Andhra Pradesh, 11th Deputy Chief Minister of Andhra Prade ...
,
Samantha
Samantha is an English feminine given name in use since the 17th century that is of uncertain derivation. It is now in popular use worldwide due to various popular culture influences.
Etymology
Some etymologists have suggested Samantha might ...
and
Pranitha Subhash
Pranitha Subhash (born 17 October 1992) is an Indian actress who appears in Kannada, Telugu, Tamil, Hindi and Malayalam films. She debuted as an actress in the 2010 Kannada film, '' Porki''. In 2012, she starred in the critically acclaimed fi ...
.
Nadhiya,
Boman Irani
Boman Irani (born 2 December 1959) is an Indian actor and comedian who works primarily in Hindi-language films. One of the most popular character actors in Hindi cinema, he has featured in over 100 films, and is the recipient of a Filmfare Awar ...
and
Brahmanandam
Kanneganti Brahmanandam (born 1 February 1956) is an Indian actor and comedian known for his work in Telugu cinema. Recognised as one of India's finest and highest-paid comic actors, he holds the Guinness World Record for the most screen cred ...
feature in supporting roles. The
film score
A film score is original music written specifically to accompany a film. The score comprises a number of orchestral, instrumental, or choral pieces called cues, which are timed to begin and end at specific points during the film in order to ...
and
soundtrack album
A soundtrack album is any album that incorporates music directly recorded from the soundtrack of a particular feature film or television show. The first such album to be commercially released was Walt Disney's ''Snow White and the Seven Dwarfs ( ...
were composed by
Devi Sri Prasad
Gandham Sriprasad (2 August 1979), known as Devi Sri Prasad or more commonly by his initials DSP, is an Indian music composer, singer, and lyricist primarily known for his work in Telugu cinema, along with Tamil cinema. He has received numerous ...
.
Prasad Murella
Prasad Murella is an Indian cinematographer who predominantly works in Telugu cinema. He debut film was '' Azhagana Naatkal'' in Tamil.
Personal life
He was born in Vijayawada where he completed his schooling and his higher studies. Due to ...
was the cinematographer.
The film focuses on Gautham Nanda, a business heir who acts as a driver in his estranged aunt Sunanda's house to mend her strained relationship with his grandfather Raghunandan who expelled her for marrying against his wishes years before. was made on a budget of .
Principal photography
Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production.
Personnel
Besides the main film personnel, such as the ...
began in January 2013 and ended in July 2013, with the film being primarily shot in and around
Hyderabad
Hyderabad is the capital and largest city of the Indian state of Telangana. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part of Southern India. With an average altitude of , much ...
. Significant portions were shot in
Pollachi
Pollachi is a town and municipality in Coimbatore district of the Indian state of Tamil Nadu. It is the administrative headquarters of Pollachi taluk. It is situated near the center of the South Indian Peninsula, surrounded by Western Gha ...
and
Europe
Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
.
Prior to the film's release, on 22 September 2013, 90-minute
footage
In filmmaking and video production, footage is raw, unedited material as originally filmed by a movie camera or recorded by a digital video camera, which typically must be film editing, edited to create a motion picture, digital video, video cli ...
of the film was leaked online and was widely shared leading to a delay in its release. The film was released on 27 September 2013 and received positive critical reception. Despite the leak of half of the film prior to its release, became the highest grossing Telugu film of all time surpassing ''
Magadheera
''Magadheera'' () is a 2009 Indian Telugu-language epic romantic fantasy action drama film co-written & directed by S. S. Rajamouli, based on a story by V. Vijayendra Prasad and with dialogues by M. Rathnam. Produced by Allu Aravind under ...
'' (2009). It was later surpassed by ''
Baahubali: The Beginning'' (2015). The film won four
Nandi Awards
The Nandi Awards are annual awards presented by the Government of Andhra Pradesh to recognise excellence in Telugu cinema, theatre, and television, as well as lifetime achievements in Indian cinema. The awards are named after the monolithic ...
, four
Filmfare Awards South
The Filmfare Awards South are annual awards that honour artistic and technical excellence in the Telugu cinema, Tamil cinema, Malayalam cinema and Kannada cinema. They are presented by ''Filmfare'' magazine of The Times Group. When it was intr ...
, and the B. Nagi Reddy Memorial Award. It was remade into
Kannada
Kannada () is a Dravidian language spoken predominantly in the state of Karnataka in southwestern India, and spoken by a minority of the population in all neighbouring states. It has 44 million native speakers, and is additionally a ...
as ''
Ranna'' (2015) and in
Tamil
Tamil may refer to:
People, culture and language
* Tamils, an ethno-linguistic group native to India, Sri Lanka, and some other parts of Asia
**Sri Lankan Tamils, Tamil people native to Sri Lanka
** Myanmar or Burmese Tamils, Tamil people of Ind ...
as ''
Vantha Rajavathaan Varuven'' (2019).
Plot
In
Milan
Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...
, wheelchair-bound
business tycoon Raghunandan reveals to his grandson, Gautham Nanda, his wish to mend relations with his estranged daughter Sunanda, whom he disowned for marrying Rajashekar against his wishes. Determined to reconcile the family before Raghunandan's 80th birthday, Gautham travels to Hyderabad, India. Disguised as a driver named Siddhartha, he earns the trust of Rajashekar, who has suffered a heart attack, and his family by admitting Rajashekar to the hospital.
Gautham, posing as Siddhartha, is hired as a driver by Sunanda and befriends her eldest daughter, Prameela, while Sunanda’s second daughter, Sasi, grows suspicious of him and his friend Paddu, Rajashekar's nurse. Sunanda discloses to Gautham that she is aware of who he is and warns him from doing anything with an intent to take her back to Raghunandan whom she refuses to forgive as the latter shot Rajashekar in his arm in a fit of rage when they got married after eloping. Gautham saves Prameela from a suicide attempt and she divulges that she was trying to run away with Rohith, whom Gautham assumed to be the kidnapper. Prameela requests Gautham to bring Rohith to her as he is being forced to marry Neelamani, daughter of a fierce factionist Siddhappa Naidu, the very next day and Gautham obliges to her plea.
Gautham and Paddu travel to Siddhappa’s village to retrieve Rohith, but Sasi inadvertently falls into their jeep and suffers from amnesia. To protect her, Gautham pretends to be her lover, whom she ran away with against her mother’s wishes. Gautham and Paddu successfully rescue Rohith, but are pursued by Siddhappa and his men. During a confrontation, Sasi regains her memory. Siddhappa then confronts Rajashekar and Sunanda, demanding compensation for the damage caused to her daughter and their reputation. To prevent further conflict, Sunanda offers to get Sasi married to Siddhappa’s elder son and Rajashekar dismisses Gautham from his job. Sasi confesses her love for Gautham, which is overheard by her cousin.
Baddham Bhaskar, an affluent
NRI and Siddhappa's nephew, arrives as a guest at Sunanda’s home. Sunanda reveals to her assistant Murthy that Bhaskar was her previous assistant, who had become wealthy by discovering diamonds in a plot he bought in
Uganda
Uganda, officially the Republic of Uganda, is a landlocked country in East Africa. It is bordered to the east by Kenya, to the north by South Sudan, to the west by the Democratic Republic of the Congo, to the south-west by Rwanda, and to the ...
with the ₹2
lakh
A lakh (; abbreviated L; sometimes written lac) is a unit in the Indian numbering system equal to one hundred thousand (100,000; scientific notation: 105). In the Indian 2, 2, 3 convention of digit grouping, it is written as 1,00,000. F ...
he stole from her. Gautham traps Bhaskar, who has a penchant for women and desires to marry Sasi and joins him as his assistant, entering Sunanda's residence with his support.
Bhaskar's conspiracies to get close to Sasi are constantly thwarted by Gautham who takes Sasi to the railway station for eloping to
Chennai
Chennai, also known as Madras (List of renamed places in India#Tamil Nadu, its official name until 1996), is the capital city, capital and List of cities in Tamil Nadu by population, largest city of Tamil Nadu, the southernmost states and ...
apparently. Siddhappa's men arrive at the station after learning from Sasi's cousin about her love for Gautham but the latter thrashes them and Sasi perceives Gautham's true identity and his intentions. Rajashekar arrives at the station and attempts to shoot Gautham. Gautham wonders that if Raghunandan was wrong at that time for shooting Rajashekar then why is the latter doing the same right now. Gautham reflects on Raghunandan’s past actions and reveals that after Sunanda eloped with Rajashekar, Raghunandan, overwhelmed with guilt, accidentally killed Gautham’s mother Pooja while trying to shoot himself. Despite this tragedy, Gautham and his father had forgiven Raghunandan.
Realizing their errors, Rajashekar and Sunanda reconcile with Gautham and agree to mend their relationship with Raghunandan. Bhaskar, seeking revenge, kidnaps Sasi, but Gautham and Paddu rescue her. Bhaskar discovers that the
Ugandan government has seized his wealth, leaving him with only ₹2 lakh. Sunanda travels to Milan with her family, publicly supporting Raghunandan during a board meeting and endorsing Gautham as the new CEO of the company.
The film concludes with Bhaskar resuming his position as Sunanda’s assistant, and Raghunandan expressing his affection for Gautham, solidifying the family’s reconciliation and unity as the entire family eat together happily..
Cast
Production
Development
Trivikram Srinivas
Trivikram Srinivas (born Akella Naga Srinivasa Sarma; 7 November 1971) is an Indian film director and screenwriter known for his work in Telugu cinema. Recognised for his witty dialogues, humour, and philosophical themes, he is one of the high ...
planned to direct
Pawan Kalyan
Konidela Pawan Kalyan (born Konidela Kalyan Kumar; 2 September 1971) is an Indian politician, actor, philanthropist, and martial artist serving as the List of deputy chief ministers of Andhra Pradesh, 11th Deputy Chief Minister of Andhra Prade ...
in a film produced by
D. V. V. Danayya and narrated the script in late January 2011. However, Srinivas later began ''
Julayi
''Julayi'' () is a 2012 Indian Telugu-language action comedy film written & directed by Trivikram Srinivas and produced by S. Radha Krishna under Haarika & Hassine Creations banner. The film stars Allu Arjun and Sonu Sood, alongside Ileana D ...
'' (2012) while Kalyan was working on ''
Gabbar Singh'' (2012) and ''
Cameraman Gangatho Rambabu'' (2012). The technical crew of Kalyan's and Srinivas's previous collaboration, ''
Jalsa
''Jalsa'' () is a 2008 Indian Telugu-language action comedy film written and directed by Trivikram Srinivas and produced by Allu Aravind under the Geetha Arts banner. The film stars Pawan Kalyan, Ileana, Parvati Melton and Kamalinee Muk ...
'' (2008), were selected to work on the film.
B. V. S. N. Prasad was expected to produce while Kalyan was expected to allot dates in his schedule from October 2012. Srinivas gave finishing touches to the script in late September 2012 and
Reliance Entertainment
Reliance Entertainment Pvt. Ltd. is an Indian media and entertainment company. It is a division of Reliance Group, handling its media and entertainment business, across content and distribution platforms. The company was founded on 15 February ...
was confirmed to co-produce.
Devi Sri Prasad
Gandham Sriprasad (2 August 1979), known as Devi Sri Prasad or more commonly by his initials DSP, is an Indian music composer, singer, and lyricist primarily known for his work in Telugu cinema, along with Tamil cinema. He has received numerous ...
was selected as the music director and the music sittings were held at
Barcelona
Barcelona ( ; ; ) is a city on the northeastern coast of Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second-most populous municipality of Spain. With a population of 1.6 million within c ...
during the location scout in December 2012.
was launched on 23 November 2012 at
Venkateswara
Venkateswara (, ), also known as Venkatachalapati, Venkata, Balaji and Srinivasa, is a Hindu deity, described as a form or avatar of the god Vishnu. He is the presiding deity of Venkateswara Temple, Tirumala, Venkateswara Temple, Tirupati. Hi ...
temple in
Film Nagar
Film Nagar, also known as Tinsel Town or Tollywood, is a neighbourhood in the western part of Hyderabad, Telangana, India. It is notable for its place as the home of the entertainment industry, including several of Telugu cinema's historic stu ...
. He hinted that the script will depict the Telugu culture and traditions with a strong message.
Prasad Murella
Prasad Murella is an Indian cinematographer who predominantly works in Telugu cinema. He debut film was '' Azhagana Naatkal'' in Tamil.
Personal life
He was born in Vijayawada where he completed his schooling and his higher studies. Due to ...
handled the cinematography and few sequences were shot using a
Milo robotic camera which B. V. S. N. Prasad brought in from Mumbai as it was unavailable in Hyderabad. In mid July 2013, the title was confirmed to be .
Casting
Kalyan opted for a complete makeover and sported a look resembling the one he sported in his previous films ''
Kushi'' (2001) and ''Jalsa''. After Srinivas narrated the script to Kalyan, he asked him who would play the role of his aunt and Srinivas replied it would be
Nadhiya. Kalyan gave his approval for Srinivas's selection and Nadhiya was selected before she signed her comeback film in Telugu, ''
Mirchi'' (2013). Srinivas narrated the script in a conversation with her over the telephone. After she accepted, he said that he would ask her dates after their schedules were planned.
She later revealed that she was scared of being typecast but did the role only on Srinivas' insistence and added that the character's emotions were set quite well.
Srinivas decided to cast
Ileana D'Cruz
Ileana D'Cruz (born 1 November 1986) is a Portuguese actress who primarily appears in Telugu and Hindi films. She is the recipient of several accolades including a Filmfare Award and a Filmfare Awards South.
D'Cruz made her screen debut in 2 ...
as the female lead who worked with him on ''Jalsa'' and ''Julayi''.
Samantha
Samantha is an English feminine given name in use since the 17th century that is of uncertain derivation. It is now in popular use worldwide due to various popular culture influences.
Etymology
Some etymologists have suggested Samantha might ...
was confirmed as the female lead in late October 2012 which marked her first collaboration with Kalyan. The second female lead was yet to be selected. By the end of December 2012, most of the films which were in the pre-production phase were confirming their female leads. Because of this the production unit decided to begin the shoot without confirming the other heroine.
Pranitha Subhash
Pranitha Subhash (born 17 October 1992) is an Indian actress who appears in Kannada, Telugu, Tamil, Hindi and Malayalam films. She debuted as an actress in the 2010 Kannada film, '' Porki''. In 2012, she starred in the critically acclaimed fi ...
was selected as the second female lead in early January 2013 and was confirmed to play Samantha's sister. Pranitha called it a lifetime opportunity and said that she would be seen in a "very sweet, girl-next-door character."
Boman Irani
Boman Irani (born 2 December 1959) is an Indian actor and comedian who works primarily in Hindi-language films. One of the most popular character actors in Hindi cinema, he has featured in over 100 films, and is the recipient of a Filmfare Awar ...
made his debut in Telugu with ; he played Raghunandan, the grandfather of Kalyan's character.
Kota Srinivasa Rao
Kota Srinivasa Rao (born 10 July 1942) is an Indian character actor known for his work primarily in Telugu cinema and Telugu theatre. He has also starred in a few films in Tamil cinema, Tamil, Hindi cinema, Hindi, Kannada cinema, Kannada and Ma ...
played the role of Sidhappa Naidu for which he sported a realistic and rugged look. Navika Kotia was selected for the role of the younger sister of Samantha and Pranitha in April 2013.
Srinivas did not cast his regular associate
Sunil
Sunil (सुनील) is a first name for males, often found in the South Asian community. The Sanskrit word ' means "dark", "very blue", and is also an epithet of Krishna.
Notable people
* Sunil (actor), Indian Telugu film actor
* Sunil ( ...
in the film. Since Sunil's success of ''
Maryada Ramanna
''Maryada Ramanna'' is a 2010 Indian Telugu-language comedy drama film directed by S. S. Rajamouli, who co-wrote the script with S. S. Kanchi. Produced by Shobu Yarlagadda and Prasad Devineni under Arka Media Works, the film stars Sunil ...
'' (2010) and ''
Poola Rangadu'' (2012) as a lead actor, Srinivas felt that it would not be fair to make him play a comedian. Rao Ramesh,
Mukesh Rishi
Mukesh Rishi (born 19 April 1956) is an Indian actor and film producer who works primarily in Hindi and Telugu films. He has also appeared in Malayalam, Kannada, Punjabi, Marathi and Tamil films. He got his first break in Hindi in 1993 with ...
,
Brahmanandam
Kanneganti Brahmanandam (born 1 February 1956) is an Indian actor and comedian known for his work in Telugu cinema. Recognised as one of India's finest and highest-paid comic actors, he holds the Guinness World Record for the most screen cred ...
,
Ali
Ali ibn Abi Talib (; ) was the fourth Rashidun caliph who ruled from until his assassination in 661, as well as the first Shia Imam. He was the cousin and son-in-law of the Islamic prophet Muhammad. Born to Abu Talib ibn Abd al-Muttalib an ...
,
M. S. Narayana and
Posani Krishna Murali
Posani Krishna Murali (born 22 January 1958) is an Indian screenwriter, actor, director and producer who primarily works in Telugu cinema. He worked as a writer for over 150 Telugu films and directed a number of films. In 2009, he also conte ...
were cast in supporting roles.
Mumtaj
Mumtaj (born 5 July 1980) is an Indian former actress of Tamil cinema.
She entered the film industry through the Tamil film ''Monisha En Monalisa'' (1999) by T. Rajender and subsequently garnered popularity appearing in glamorous roles in f ...
and
Hamsa Nandini
Hamsa Nandini (born Poonam Bartake) is an Indian model, dancer, and actress known for her works in Telugu cinema. She has modeled for ''MaaStars'' magazine, Celebrity Cricket League, and Hyderabad International Fashion week 2011 and 2013. Her ...
were confirmed to make special appearances in the song "It's Time To Party" marking the former's comeback in Telugu cinema after 12 years after anchor Anasuya refused the offer.
Filming
B. V. S. N. Prasad stated during the film's launch that
principal photography
Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production.
Personnel
Besides the main film personnel, such as the ...
would begin in mid-December 2012. Kalyan searched for new locations in Spain as the story demanded a foreign location and around 30 to 45 days of shooting schedule was planned there. It was the first time Kalyan went for a location hunt and returned in the last week of December 2012. Due to unknown reasons, the film's shoot was postponed to 8 January 2013 in late December 2012.
Shooting finally commenced from 24 January 2013 at a private hotel in Hyderabad. The team planned a new schedule from 4 February 2013 in
Pollachi
Pollachi is a town and municipality in Coimbatore district of the Indian state of Tamil Nadu. It is the administrative headquarters of Pollachi taluk. It is situated near the center of the South Indian Peninsula, surrounded by Western Gha ...
where scenes on Kalyan, Samantha and other support cast were planned to be shot. The schedule was postponed to 15 February 2013 and Srinivas continued the shoot in Hyderabad. After shooting for a few days in Hyderabad at a private mall, the planned schedule at Pollachi began from 12 February 2013.

An action sequence featuring Kalyan and other cast members was shot in late February 2013. The next schedule commenced from 1 March 2013 at a specially erected set at
Ramoji Film City
Ramoji Film City is an integrated film studio facility located in Hyderabad, India. Spread over , it is recognized as the world's largest film studio complex by the Guinness World Records. Established in 1996 by Telugu media proprietor Ramoj ...
in Hyderabad where scenes featuring Kalyan and the other cast members were shot. A few crucial scenes featuring the lead actors were shot there in early April 2013. Art director Ravindar supervised for the special set, which was worth 3 crore. By mid-April 2013, a major portion of the film was shot there. Kalyan and the film's unit planned to leave for Spain to shoot important sequences.
Scenes featuring the lead cast were shot in the end of April 2013 in a railway station set erected at Ramoji Film City. A new schedule began at Ramoji Film City from 2 May 2013. That schedule ended on 28 May 2013. Samantha informed the media that the film's speaking portions had been completed and that an overseas schedule was remaining.
Filming then moved to
Europe
Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
on 5 June 2013 for a long schedule in which three songs, a few speaking portions and an action sequence were planned to be shot. Kalyan's introduction scene was shot in Switzerland which cost around 2 crore. The introduction scene, which was also an action sequence, was shot on an island located in Spain using helicopters under the supervision of Peter Hein. Post-production activities were done simultaneously and
dubbing
Dubbing (also known as re-recording and mixing) is a post-production process used in filmmaking and the video production process where supplementary recordings (known as doubles) are lip-synced and "mixed" with original production audio to cr ...
for the film's first half was completed. The team returned from Milan on 2 July 2013.
The song "Its Time to Party", which primarily features Kalyan, Samantha, Pranitha, Mumtaj and Hamsa Nandini was choreographed by Ganesh and was shot in a pub set erected by Anand Sai at Annapurna 7 Acres Studios.
Principal photography
wrapped on 14 July 2013.
Themes and influences
focuses on a young man's journey trying to convince his estranged paternal aunt to reconcile with the family.
In its review,
Sify
Sify Technologies Limited (formerly Satyam Infoway) is an Indian information and communications technology (ICT) company providing telecom services, data center services, cloud & managed services, transformation integration services, and ...
felt that the film's story was a reversal of ''
Nuvvu Naaku Nachav'' (2001) and ''
Parugu
''Parugu'' () is a 2008 Indian Telugu-language romantic action film written and directed by Bhaskar and was produced by Dil Raju on Sri Venkateswara Creations. The film stars Allu Arjun, Sheela Kaur and Prakash Raj. The music was compos ...
'' (2008).
[ ] Kalyan's character, Gautham, is shown watching a few films, where the protagonist is in disguise trying to win over people who matter to him.
In the film, Brahmanandam's character spoofs the
Ridley Scott
Sir Ridley Scott (born 30 November 1937) is an English film director and producer. He directs films in the Science fiction film, science fiction, Crime film, crime, and historical drama, historical epic genres, with an atmospheric and highly co ...
film, ''
Gladiator
A gladiator ( , ) was an armed combatant who entertained audiences in the Roman Republic and Roman Empire in violent confrontations with other gladiators, wild animals, and condemned criminals. Some gladiators were volunteers who risked their ...
'' (2000) named ''Radiator'' and wins the ''Bascar'' awards founded by himself after being inspired from the
Academy Awards
The Academy Awards, commonly known as the Oscars, are awards for artistic and technical merit in film. They are presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS) in the United States in recognition of excellence in ...
.
The
mythological tale of
Indra seducing Ahalya after disguising as her husband Gautama and the curse cast by Gautama on them is parodied in the film with Brahmanandam playing a key role.
Two songs were parodied: one of them being a devotional song "Kaatama Rayuda" written by the poet Etla Ramadasa and composed by
V. Nagayya
Vuppaladadiyam Nagayya Sarma (28 March 1904 – 30 December 1973), popularly known as Chittoor Nagayya, was an Indian actor, singer, music composer, and director known for his works in Telugu cinema, Tamil cinema, and Telugu theatre. Nagayya wa ...
for the film ''
Sumangali'' (1940), and the other an
item number
In Indian cinema, an item number or special song is a musical number inserted into a film that may or may not have any relevance to the plot. The term is commonly used within Indian films ( Bengali, Hindi, Kannada, Punjabi, Tamil, and Telugu c ...
"Kevvu Keka" written by Sahithi and composed by
Devi Sri Prasad
Gandham Sriprasad (2 August 1979), known as Devi Sri Prasad or more commonly by his initials DSP, is an Indian music composer, singer, and lyricist primarily known for his work in Telugu cinema, along with Tamil cinema. He has received numerous ...
for the film ''
Gabbar Singh'' (2012). A scene from the film, popularly known as the "badam tree" episode, was based on a similar scene from the 2012 English film ''
A Thousand Words''.
Music
Devi Sri Prasad
Gandham Sriprasad (2 August 1979), known as Devi Sri Prasad or more commonly by his initials DSP, is an Indian music composer, singer, and lyricist primarily known for his work in Telugu cinema, along with Tamil cinema. He has received numerous ...
composed the soundtrack album which consists of six songs.
Sri Mani
Shree Mani (born 15 September 1988), also known as Sri Mani, is an Indian lyricist well known for his works in Telugu cinema and his unique style of lyrics. He won Filmfare Award for Best Lyricist – Telugu for the film '' Attarintiki Daredi'' ...
,
Ramajogayya Sastry
Darivemula Ramajogayya Sastry (born 24 August 1970) is an Indian film lyricist, known for his works in Telugu cinema and music.
Early life
Ramajogayya Sastry was born in Arepalli Muppalla, Ipuru Mandal near Narasaraopet of Palnadu distric ...
and Prasad himself wrote the lyrics for the soundtrack album, which was marketed by
Aditya Music
Aditya Music India Private Limited is an Indian music record label company, which owns the label Aditya Music. It produces music for the Telugu cinema industry and is headquartered at Hyderabad, Telangana.
Overview
The company was founded b ...
. The album was released on 19 July 2013 in a promotional event at the
Shilpakala Vedika with the film's cast and crew attending the event. The soundtrack album received positive reviews from critics.
Release
In late April 2013, ''Attarintiki Daredi'' was expected to release on 7 August 2013. It was then scheduled for a release on 9 August 2013, the Friday before
India's Independence Day. But due to then-ongoing
Telangana movement
The Telangana movement refers to the movement for the separation of Telangana, from the pre-existing state of Andhra Pradesh in India. The new state corresponds to the Telugu-speaking portions of the former princely state of Hyderabad, which w ...
, the release was put on hold. Later B. V. S. N. Prasad officially announced that the film would release on 9 October 2013 along with ''
Ramayya Vasthavayya'' (2013). But the makers were forced to reschedule the release date to 27 September 2013 after 90 minutes of the footage was leaked onto the
internet
The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...
. On an average, 80% of the film's tickets were sold out in all screens for the first three days in
Hyderabad
Hyderabad is the capital and largest city of the Indian state of Telangana. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part of Southern India. With an average altitude of , much ...
. Apart from
India
India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
, the film released in
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
,
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
,
Germany
Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
,
Canada
Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
and
Dubai
Dubai (Help:IPA/English, /duːˈbaɪ/ Help:Pronunciation respelling key, ''doo-BYE''; Modern Standard Arabic, Modern Standard Arabic: ; Emirati Arabic, Emirati Arabic: , Romanization of Arabic, romanized: Help:IPA/English, /diˈbej/) is the Lis ...
.
Distribution
The theatrical rights in the Nizam region were acquired by Global Cinemas in late April 2013 for a then undisclosed record price, which was revealed later as 12 crore in early June 2013. My3 Movies announced on 26 April 2013 that they acquired the overseas distribution and DVD rights of the film. Y. Naveen, who financed several overseas distribution firms, acquired this film's overseas rights on behalf of My3 Movies for 7 crore which, according to
Sify
Sify Technologies Limited (formerly Satyam Infoway) is an Indian information and communications technology (ICT) company providing telecom services, data center services, cloud & managed services, transformation integration services, and ...
, was "a big gamble". Colours Media acquired the distribution rights in the United Kingdom from My3 Movies in late July 2013. Lorgan Entertainments acquired the theatrical distribution rights in Australia in early August 2013.
Marketing
Sai Gopal, who assisted Trivikram since ''
Swayamvaram'' (1999), was in-charge of the film's promotional activities. The first look poster featuring Kalyan in a red shirt and dark cargo pants was unveiled on 13 July 2013. The first look teaser of 23 seconds was released a day later. Within a day of its release, the video posted by
''Idlebrain'' on
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
fetched more than 190,000 hits and around 6,200 likes. As of 16 July 2013, the teaser fetched over 300,000 hits and about 9,000 likes thus setting a record for any Telugu video uploaded on YouTube at that time. By the end of the next day, the teaser was viewed 706,927 times and received more than 6,000 comments.
The theatrical trailer was released on 19 July 2013 to positive reviews. ''
IANS
Indo-Asian News Service or IANS is a private Indian news agency. It was founded in 1986 by Indian American publisher Gopal Raju as the "India Abroad News Service" and later renamed. In December 2023, Adani Group, Adani group, known for its clos ...
'' wrote in its trailer review, "High on commercial value, the slick trailer of ''Attarintiki Daaredhi'' is a mix of action, comedy, romance and drama in appropriate proportions. Trivikram hasn't compromised on anything, including special punch lines for Pawan Kalyan, which he mouths in his signature style with a hint of sarcasm."
The video featuring Kalyan recording the song "Kaatama Rayuda" was released on 4 August 2013. The video received positive response and according to a report by ''
The Times of India
''The Times of India'' (''TOI'') is an Indian English-language daily newspaper and digital news media owned and managed by the Times Group. It is the List of newspapers in India by circulation, third-largest newspaper in India by circulation an ...
'', Kalyan's fans were of the opinion that the song composed by Devi Sri Prasad reminded them of the song sung by Kalyan in the film ''
Thammudu'' (1999). In late October 2013, the makers planned to add two more scenes as a promotional stunt to discourage copyright infringement. Six minutes of footage were added to the film this version was screened from 31 October 2013.
Piracy
On the night of 22 September 2013, a 90-minute piece of footage was leaked online and was widely shared. B. V. S. N. Prasad filed a complaint the following day against the copyright violation, and sought cyber-protection for ''Attarintiki Daredi''. Because of this incident, the film's release was delayed to 27 September 2013. The film's female lead, Samantha, as well as other celebrities such as
Siddharth,
Harish Shankar
Sanganabhatla Harish Shankar (born 31 March 1977) is an Indian film director and screenwriter known for his works exclusively in Telugu cinema, and Telugu drama, Telugu theater. He made his directorial debut with ''Shock (2006 film), Shock'' ( ...
,
S. S. Rajamouli
Koduri Srisaila Sri Rajamouli ( ; born 10 October 1973) is an Indian filmmaker who works in Telugu cinema. Known for his epic, action and fantasy genre films, he is the highest grossing Indian director of all time, as well as the highest-paid d ...
,
Ram Gopal Varma
Penmetsa Ram Gopal Varma (born 7 April 1962), often referred to by his initials RGV, is an Indian film director, screenwriter and producer, primarily known for his work in Hindi cinema, Hindi and Telugu cinema, Telugu films.**
*
* Varma has dir ...
and
Nithiin
Nithin Kumar Reddy (born 30 March 1983), known professionally as Nithiin, is an Indian film actor, distributor and producer who primarily works in Telugu cinema, Telugu films. Nithiin is a recipient of several accolades including a Filmfare Awa ...
, condemned the unauthorised distribution act. However, police initially suspected that the incident might be a publicity stunt enacted by people who invested in the film.
On being informed about the alleged sale of the movie in different electronic formats in the CD and mobile shops in
Pedana
Pedana is a municipality and the headquarters of Pedana mandal under Machilipatnam revenue division of Krishna district of the Indian state of Andhra Pradesh. It is located at a distance of from the district headquarters, Machilipatnam.
Geogra ...
town,
Superintendent of Police
Superintendent (Supt) is a rank in the British police and in most English-speaking Commonwealth nations. In many Commonwealth countries, the full version is superintendent of police (SP). The rank is also used in most British Overseas Territori ...
J. Prabhakara Rao deployed a special team, led by Pedana Rural Circle Inspector A. Pallapu Raju, to investigate the issue. The police launched a hunt for unlicensed compact discs in the CD shops across the district.
CDs
CDS, CDs, Cds, etc. may refer to:
Finance
* Canadian Depository for Securities, Canadian post-trade financial services company
* Certificate of deposit (CDs)
* Counterfeit Deterrence System, developed by the Central Bank Counterfeit Deterrence ...
and
hard disks
A hard disk drive (HDD), hard disk, hard drive, or fixed disk is an electro-mechanical data storage device that stores and retrieves digital data using magnetic storage with one or more rigid rapidly rotating platters coated with magnet ...
from
video parlours and shops renting CDs in the
Krishna district
Krishna district is a district in the Coastal Andhra region in Indian state of Andhra Pradesh, with Machilipatnam as its administrative headquarters. It is surrounded on the East by Bay of Bengal, West by Guntur district, Guntur, Bapatla distric ...
were seized, and some of the shop owners were taken into custody for
questioning.
Kalyan's fans went out into the streets, with signs containing slogans protesting the piracy. Subsequent to their investigation, the police arrested five people, in addition to production assistant Cheekati Arunkumar, and recovered several illegitimate copies of the film on 20 September 2013. Arunkumar had worked as a production assistant for the films ''
Oosaravelli
''Oosaravelli'' () is a 2011 Indian Telugu-language action thriller film directed by Surender Reddy and produced by B. V. S. N. Prasad under Sri Venkateswara Cine Chitra. It stars N. T. Rama Rao Jr, Tamannaah Bhatia, Prakash Raj and Vidyut Ja ...
'' (2011) and ''
Ongole Gittha'' (2013), both of which were produced by B. V. S. N. Prasad.
Prabhakara Rao told the media that Arunkumar had given a copy of the DVD to his friend and Hyderabad-based APSP constable, Katta Ravi, who sent it to his friend, V. Sudheer Kumar, on 14 September 2013. Pedana-based
videographer
Videography involves capturing moving images on electronic media (such as: videotape, direct to disk recording, or solid state storage), and can include streaming media. It encompasses both video production and post-production methods. Histori ...
Poranki Suresh got the
DVD
The DVD (common abbreviation for digital video disc or digital versatile disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any ki ...
from Sudheer Kumar, and later gave it to Kollipalli Anil Kumar, who owns the Devi Mobiles and Cell repair shop in Pedana. Anil Kumar had uploaded the two-part movie into his system, and sold the 60-minute part-one of the movie to his customers in different formats. Anil Kumar deleted the original file in his system after learning about the police raids. However, he confessed to the crime during the investigation. Based on the information given by Anil Kumar, a special team led by
Machilipatnam
Machilipatnam (), also known as Masulipatnam and Bandar (), is a city in Krishna district of the Indian state of Andhra Pradesh. It is a municipal corporation and the administrative headquarters of Krishna district. It is also the Tehsil, mandal ...
DSP K.V. Srinivasa Rao, with the support of the Crime Investigation Department, Hyderabad, arrested the suspects in Hyderabad. The police filed charges on 24 September 2013, against the five suspects under clauses 63, 65 and 66 of the Copyright (Amendment Bill) 2010 and 429 IPC.
Kalyan and Srinivas decided to return a significant portion of their remuneration to help Prasad overcome the financial crisis caused by the leak. Samantha returned her entire salary to the producers. Kalyan remained silent during the entire issue, but finally spoke at length about the episode at the "Thank You Meet" of the film on 14 October 2013. He said that this was a conspiracy and not piracy. He added that he was very well aware of the facts as to who was behind the leak of the film and will not spare anyone and will strike when the time is right.
Home media
The television broadcast rights were sold to an unknown channel in mid June 2013 for an amount of 9 crore which happened to be the highest amount that a television channel paid for the telecast rights of a Telugu film till the sale of rights of ''
Aagadu
''Aagadu'' () is a 2014 Indian Telugu-language action comedy film directed by Srinu Vaitla. Written by Anil Ravipudi, Upendra Madhav and Praveen Varma, the film was jointly produced by Ram Achanta, Gopi Achanta and Anil Sunkara under their ban ...
'' (2014) to
Gemini TV
Gemini TV is an Indian Telugu language general entertainment pay television channel owned by Sun TV Network. It is the first satellite TV channel in Telugu. It was launched on 9 February 1995 by the Gemini Group of Hyderabad (run by Akkineni ...
in June 2014. The film's television premier was announced in mid December 2013 to be held on 11 January 2014 in
MAA TV
Star Maa is an Indian Telugu-language general entertainment pay television channel owned by JioStar, a joint venture between Viacom18 and Disney India. It primarily telecasts programmes such as serials, reality shows and Telugu films.
History ...
. The film registered a TRP rating of 19.04 which was the highest for any Telugu film till date. The Indian DVD and Blu-ray were marketed by Volga Videos. The overseas DVD and Blu-ray were marketed by Bhavani Videos.
Reception
Critical reception
Sangeetha Devi Dundoo of ''
The Hindu
''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It was founded as a weekly publication in 1878 by the Triplicane Six, becoming a daily in 1889. It is one of the India ...
'' praised the film's climax scene, while also stating that Trivikram Srinivas makes his presence felt before concluding that the film is, "A good dose of fun, tailored for the box office."
Ch. Sushil Rao of ''
The Times of India
''The Times of India'' (''TOI'') is an Indian English-language daily newspaper and digital news media owned and managed by the Times Group. It is the List of newspapers in India by circulation, third-largest newspaper in India by circulation an ...
'' rated the film four out of five stars and wrote "The movie is a worth watch. The reasons: Pawan Kalyan's comedy, fights composed by Peter Hein, Trivikram Srinivas' writing skills, Prasad Murella's cinematography, and Devi Sri Prasad's music. That there is promise in the movie is a feeling one gets right from the opening scenes which are dramatic". ''
Sify
Sify Technologies Limited (formerly Satyam Infoway) is an Indian information and communications technology (ICT) company providing telecom services, data center services, cloud & managed services, transformation integration services, and ...
'' rated the film four out of five and stated "If you are looking for sheer entertainment, know that Pawan Kalyan and Trivikram have gift packed for you with high dose of comedy. It is entertainment, entertainment and entertainment. Pawan Kalyan`s histrionics, his performances and Trivikram`s handling of the simple story in an effective way is what makes ''Attharintiki Daaredhi'' a big entertainer".
Jeevi of ''
Idlebrain.com'' rated the film four out of five and praised Srinivas' script and added that Kalyan's performance and Srinivas' story telling skill "makes sure that your heart is touched at times and heartily laugh all the time while watching the movie".
In contrast, Sridhar Vivan of ''
Bangalore Mirror
''Bangalore Mirror'' is an English-language daily published by The Times Group in Bangalore, India, as a compact newspaper. It is a deputed newspaper and is the second-largest circulating English daily in the city. In 2020, as part of its COVID ...
'' rated the film two-and-a-half out of five and criticised the film's first half and felt that the "real entertainment" began only after the entry of Brahmanandam's character. He too praised Kalyan's performance and the film's climax and Srinivas' direction. Radhika Rajamani of ''
Rediff.com
Rediff.com, stylized as rediff.com, is an Indian news, information, entertainment, and shopping website. Founded by Ajit Balakrishnan in 1996, it was the first Indian website to become a mainstream news media organization. It is headquartered i ...
'' rated the film two-and-a-half out of five; she praised the performances of the cast but called ''Attarintiki Daredi'', "a stylish film which does not rise above being a routine family entertainer." ''
IANS
Indo-Asian News Service or IANS is a private Indian news agency. It was founded in 1986 by Indian American publisher Gopal Raju as the "India Abroad News Service" and later renamed. In December 2023, Adani Group, Adani group, known for its clos ...
'' rated the film two-and-a-half out of five and wrote "Unfortunately, Trivikram succumbs to star pressure and churns out a highly disappointing product. At nearly three hours, the film makes you cringe in your seats, especially with the emotional punch it delivers in the climax". Sandeep Atreysa of ''
Deccan Chronicle
''Deccan Chronicle'' is an English-language daily newspaper based in Hyderabad, India. Founded in 1938, it was initially launched as a Weekly newspaper, weekly and later converted into a daily. The newspaper's name reflects its origins in the ...
'' rated the film one-and-a-half out of five and felt that the film was made only for Kalyan's passionate fans and for others, this film would appear to be "high on style and low on content". He called Kalyan's performance as the only "
silver lining
Silver Lining, A Silver Lining or The Silver Lining may refer to:
* Silver lining (idiom), a metaphor for optimism in the common English-language idiom "Every cloud has a silver lining"
Film
* ''The Silver Lining'' (1915 film), a short direct ...
".
Box office
The film collected a share of by the end of its three-day first weekend.
By the end of its first week, the film collected over a share of at the worldwide box office. The film managed to perform well despite facing competition from ''
Ramayya Vasthavayya'' and collected a share of in two weeks at the worldwide box office. Trade analyst
Taran Adarsh
Taran Adarsh (born 13 June 1965) is an Indian film critic and trade analyst. He is best known for giving trade figures and box office updates on social media, as well as his reviews for Bollywood Hungama.
Career
Taran Adarsh started his journ ...
reported that till 13 October 2013, the film collected a share of at worldwide box office. The film collected a share of in 19 days at worldwide box office. in 24 days at the worldwide box office and became the second Telugu film to cross after ''
Magadheera
''Magadheera'' () is a 2009 Indian Telugu-language epic romantic fantasy action drama film co-written & directed by S. S. Rajamouli, based on a story by V. Vijayendra Prasad and with dialogues by M. Rathnam. Produced by Allu Aravind under ...
'' (2009). It collected a share of at the worldwide box office by the end of the fourth week. The film collected a share of at the worldwide box office in 38 days. The film collected a share of at the worldwide box office in six weeks. The film collected a share of at the worldwide box office by the end of its seventh weekend. The film became the highest grossing Telugu film of all time surpassing ''
Magadheera
''Magadheera'' () is a 2009 Indian Telugu-language epic romantic fantasy action drama film co-written & directed by S. S. Rajamouli, based on a story by V. Vijayendra Prasad and with dialogues by M. Rathnam. Produced by Allu Aravind under ...
'' (2009). ''Attarintiki Daredi'' collected a worldwide share of and grossed in its lifetime. It was later surpassed by ''
Baahubali: The Beginning'' (2015) as the highest grossing Telugu film of all time.
India
''Attarinitki Daredi'' collected on its first day at the Andhra Pradesh and Nizam regions breaking the previous opening day record set by ''
Baadshah''.
According to Adarsh, the film collected on its first day at the Andhra Pradesh and Nizam regions. He added that the film collected the highest collections amounting to from Nizam region followed by
Ceded
The act of cession is the assignment of property to another entity. In international law it commonly refers to land transferred by treaty. Ballentine's Law Dictionary defines cession as "a surrender; a giving up; a relinquishment of jurisdicti ...
region with ,
Guntur district
Guntur district is one of the twenty six districts in the Coastal Andhra region of the States and union territories of India, Indian state of Andhra Pradesh. The administrative seat of the district is located at Guntur, the List of urban agglom ...
with , East area with ,
Vishakhapatnam
Visakhapatnam (; formerly known as Vizagapatam, and also referred to as Vizag, Visakha, and Waltair) is the largest and most populous metropolitan city in the Indian state of Andhra Pradesh. It is between the Eastern Ghats and the coast of t ...
district with , West area with , Krishna district with and
Nellore district
Nellore district, officially known as Sri Potti Sriramulu Nellore district in Coastal Andhra Region, is one of the 26 districts in the Indian state of Andhra Pradesh. According to the 2011 Census, the district's population was 2,963,557 of which ...
with . According to Adarsh, the film collected at the Andhra Pradesh and Nizam regions. The film collected at the Andhra Pradesh and Nizam regions, together in Tamil Nadu and Karnataka and in the rest of India by the end of its three-day first weekend taking its worldwide total to .
The film collected taking its four-day total in the Andhra Pradesh and Nizam regions to , thereby overtaking the first week totals of ''
Seethamma Vakitlo Sirimalle Chettu
''Seethamma Vakitlo Sirimalle Chettu'' (), also known by the initialism ''SVSC'', is a 2013 Indian Telugu-language family drama film written and directed by Srikanth Addala. It was produced by Dil Raju's Sri Venkateswara Creations, and stars ...
'' (2013) and ''
Mirchi'' (2013).
By the end of its first week, the film collected at the Andhra Pradesh and Nizam regions and from other states.
The film grossed in its first weekend and in its first week with a net collection of and distributor share of approximately at Tamil Nadu Box office thus creating a then all-time record for a Telugu film in the state according to trade analyst Sreedhar Pillai who felt that the film's collections had dropped due to the release of ''
Raja Rani'' and ''
Idharkuthane Aasaipattai Balakumara
''Idharkuthane Aasaipattai Balakumara'' (), also referred to as ''iDhaaba'', is a 2013 Indian Tamil-language romantic comedy film, written and directed by Gokul. Produced by Leo Visions, the film stars Vijay Sethupathi, Ashwin, Swathi, Na ...
'' in the same week.
The film earned in its first weekend and nett in its first week at Karnataka and also created an all-time record for a Telugu film.
Adarsh reported that the ''Attarintiki Daredi'' earned in Mumbai and Kerala.
The collections dropped as result of protests in Seemandhra over the bifurcation of the state of Andhra Pradesh including in key areas like Nizam and Ceded. Adarsh reported that till 13 October 2013, the film collected at the Andhra Pradesh and Nizam regions.
The film collected over on its 19th day making its total in the Andhra Pradesh and Nizam regions cross the mark. It stood in the third spot in the list of top 10 highest grossing (share) Telugu films in the Andhra Pradesh and Nizam regions preceded by ''Magadheera'' (2009) and ''Gabbar Singh'' (2012). The film crossed the mark in the Nizam region and in the Ceded region in 20 days. The film collected on its 24th day taking its total in the Andhra Pradesh and Nizam regions to , thereby leading to ''Gabbar Singh'' dropping to third place in the list of films with the highest distributors' share in Andhra Pradesh. ''Gabbar Singh'' had collected in the Andhra Pradesh and Nizam regions in its lifetime. The film completed its 25-day run on 21 October 2013. The film collected at the Andhra Pradesh and Nizam regions, at Karnataka and from the rest of the country by the end of its fourth week. The film crossed in the Nizam region in its fifth weekend. The film collected at the Andhra Pradesh and Nizam regions in 39 days.
The film collected at the Andhra Pradesh and Nizam regions in six weeks. The film completed a 50-day run in around 170 theatres on 15 November 2013. The film completed a 100-day run in 32 theatres on 4 January 2014. On the 100th day of its theatrical run, ''Attarintiki Daredi'' was screened in four centres in Nizam, eleven in Ceded, one in Vishakhapatnam, four each in Krishna and Guntur, six and two centres in East and West Godavari respectively.
Overseas
According to Adarsh, the film collected from paid previews in the United States box office.
The film collected more than $345,000 and grossed more than the other releases of 2013, ''Baadshah'' and ''
Seethamma Vakitlo Sirimalle Chettu
''Seethamma Vakitlo Sirimalle Chettu'' (), also known by the initialism ''SVSC'', is a 2013 Indian Telugu-language family drama film written and directed by Srikanth Addala. It was produced by Dil Raju's Sri Venkateswara Creations, and stars ...
'', at the United States box office. He stated that the film collected $429,000 from Thursday's preview in the United States, thereby overtaking the collections of paid previews of ''
Chennai Express'' (2013) in the country. Adarsh reported that the film collected $495,000 on Friday taking its two-day total to $924,000 which was equivalent to approximately . The film collected in the first three days at United States box office.
The film collected in its first weekend at the United States box office. According to Adarsh, the film was the third biggest opener in the United States in 2013 after ''Chennai Express'' and ''
Yeh Jawaani Hai Deewani
''Yeh Jawaani Hai Deewani'' (), also abbreviated as ''YJHD'', is a 2013 Indian Hindi-language coming-of-age romantic comedy film directed by Ayan Mukerji, written by Mukerji and Hussain Dalal, and produced by Karan Johar under Dharma Produc ...
'' and was the only Indian film apart from the other two to feature in the list of top 15 openers of 2013 in the country.
The film grossed over $1.5 million within three days overtaking the preview collections of ''Baadshah'' in the United States and was expected to cross the $2 million mark there. By the end of its fifth weekend, the film collected $2 million from the theatres included by the measurement and research company,
Rentrak
Rentrak Corporation is a global media measurement and research company serving the entertainment industry. Rentrak is headquartered in Portland, Oregon, US, with additional offices in the United States and around the world.
In February 2016, co ...
and $0.3 million from theatres not included by Rentrak at the United States box office taking the film's total to . It collected a total from United Kingdom, Australia, New Zealand, Middle East region, Canada, Singapore and others, taking its total to , which made it the highest grossing Telugu film overseas.
Awards and nominations
Remakes
The film was remade into Kannada as ''
Ranna'' in 2015 directed by Nanda Kishore. It was also remade in Bengali as ''
Abhimaan'' directed by
Raj Chakraborty
Raj Chakraborty (born 21 February 1975) is an Indian film director, actor, producer and politician. He is one of the most commercially successful film-makers in Cinema of West Bengal, Tollywood. Before directing his debut film, he was busy in Be ...
.
Sundar C
Vinayagar Sundar Vel (born 21 January 1968), known professionally as Sundar C, is an Indian actor, filmmaker, and playback singer who predominantly works in Tamil cinema. He has directed over 30 films and received the Kalaimamani#2009, Kalaim ...
directed the Tamil remake ''
Vantha Rajavathaan Varuven'' which was released in 2019.
Notes
References
External links
*
{{Authority control
2013 films
2010s action comedy-drama films
Films shot in Tamil Nadu
Telugu films remade in other languages
Films directed by Trivikram Srinivas
Films with screenplays by Trivikram Srinivas
Films scored by Devi Sri Prasad
Films shot in Spain
Films shot in Switzerland
Films shot in Pollachi
Films shot in Hyderabad, India
Films shot in Italy
Indian action comedy-drama films
2010s Telugu-language films
2013 masala films
Reliance Entertainment films