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Atoms is a privately held footwear brand, based in
Brooklyn, New York Brooklyn is a Boroughs of New York City, borough of New York City located at the westernmost end of Long Island in the New York (state), State of New York. Formerly an independent city, the borough is coextensive with Kings County, one of twelv ...
, that
designs A design is the concept or proposal for an object, process, or system. The word ''design'' refers to something that is or has been intentionally created by a thinking agent, and is sometimes used to refer to the inherent nature of something ...
, develops and sells footwear. Atoms offers quarter size shoes and allows customers to buy pairs of shoes in two different sizes.


History

Atoms was founded by husband and wife Waqas Ali and Sidra Qasim in
San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
. In 2012, they started their first footwear company as students at Forman Christian College University, Lahore named 'Markhor' (originally Hometown) in
Pakistan Pakistan, officially the Islamic Republic of Pakistan, is a country in South Asia. It is the List of countries and dependencies by population, fifth-most populous country, with a population of over 241.5 million, having the Islam by country# ...
, while working with craftsmen in their hometown of Basirpur in
Okara, Pakistan Okara (Punjabi language, Punjabi, ), is the capital city of Okara District in the Punjab, Pakistan, Punjab province of Pakistan. The name Okara is derived from ''Okaan'', which is the name of a type of tree. In ancient times there were a large ...
. In 2015, the couple moved to Mountain View as part of Y Combinator's accelerator program. They were inspired by the challenges that most people still wear shoes that do not fit properly. The founders wanted to design a shoe that people would use every day. Atoms started selling via invite-only access on its website and built a waitlist of over 40,000 people before publicly launching on June 3, 2019.


References

{{reflist Shoe brands Companies based in Brooklyn Shoe companies of the United States 2019 establishments in New York City American companies established in 2019