Atomic Austria GmbH is an Austrian sports equipment company headquartered in

Salzburg, Austria Salzburg is the fourth-largest city in Austria. In 2020 its population was 156,852. The city lies on the Salzach River, near the border with Germany and at the foot of the Alps mountains. The town occupies the site of the Roman settlement ...

. It manufactures and sells skis and other

skiing Skiing is the use of skis to glide on snow for basic transport, a recreational activity, or a competitive winter sport. Many types of competitive skiing events are recognized by the International Olympic Committee (IOC), and the International S ...

equipment, such as

boots A boot is a type of footwear. Most boots mainly cover the foot and the ankle, while some also cover some part of the lower calf. Some boots extend up the leg, sometimes as far as the knee or even the hip. Most boots have a heel that is clearl ...

, bindings,

helmets A helmet is a form of protective gear worn to protect the Human head, head. More specifically, a helmet complements the skull in protecting the human brain. Ceremonial or symbolic helmets (e.g., a Custodian helmet, policeman's helmet in the Unite ...

ski pole Ski poles, also referred to as poles (in North America), sticks (UK), or stocks (Australia), are used by skiing, skiers for balance and propulsion. Modern ski poles are most commonly made from Aluminium, aluminum and Carbon fibers, carbon fiber, ...

goggles Goggles, or safety glasses, are forms of protective eyewear that usually enclose or protect the area surrounding the eye in order to prevent particulates, water or chemicals from striking the eyes. They are used in chemistry laboratories and ...

, bags, apparel and protective equipment. Atomic is a subsidiary of Finnish retail conglomerate Amer Sports, which in turn, oversees Arc'teryx, Precor, Salomon,

Suunto Suunto Oy is a Finland, Finnish company that manufactures and markets sports watches, dive computers, compasses and precision instruments. Headquartered in Vantaa, Finland, Suunto employs more than 300 people worldwide, and its products are sold ...

Sports Tracker Sports Tracker, earlier Nokia Sports Tracker, was originally a software tool for S60 (software platform), Symbian Series 60 phones (particularly those that included a Global Positioning System, GPS facility such as the Nokia N95, or bluetooth p ...

, and Wilson.

History

Alois Rohrmoser founded Atomic in 1955. In 1971, the company increased its production capacity by building a second factory in Altenmarkt im Pongau, where the majority of their ski production still takes place. In 1981, Atomic started production in the Bulgarian city of Chepelare, becoming the first west-block company to open a plant in the eastern-bloc countries. Atomic continued to expand its range, and in 1989, it became the first one-stop supplier for skis, bindings, boots and poles. Ski production peaked at 831,000 pairs in 1991 and 1992. Atomic faced financial difficulties due to high products rejection when transitioning to the "Schalenski" technology (cap ski), and to failures in the booming snowboard market. In 1994, the

BAWAG BAWAG (Abbreviation of , , ) was a bank in Austria founded in 1922. On October 1, 2005, it merged with the separate ''Österreichische Postsparkasse'' (P.S.K.) to form the "Bank für Arbeit und Wirtschaft und Österreichische Postsparkasse AG", s ...

requested Atomic to be put in insolvency. In November 1994, the Amer Sports Group (which also includes Arc´teryx, Peak Performance, Armada, Enve, DeMarini, Wilson,

, Precor, Volant and Salomon) acquired Atomic for 918.7 million schillings (66.8 million euros), and in March 2006 the insolvency procedures were lifted.Atomic, ''Owner update'', 2019 hina’s Anta Sports closes in on €5.6bn takeover of Finland’s Amer, https://www.chicagobusiness.com/consumer-products/wilson-sporting-goods-parent-be-acquired-52-billion

, https://www.bloomberg.com/profile/person/15393732 Today Atomic manufactures around 600,000 pairs of skis per year.

Technology

In 2008 Atomic brought Doubledeck to market, the first technology to automatically adapt the radius and flex to the style of the skier and skiing conditions. Atomic developed the LiveFit (2009), a ski boot which automatically adapts to the shape of the foot. Since 2009, Atomic's skis have also been available with various Rocker technologies. Atomic has recently developed Memory Fit, a heat fitting technology that adapts the boot to the users foot, which can be found on two of the market's top selling boots. Atomic is also committed to the development of more environmentally-friendly production methods: the factory in Altenmarkt uses a wood pellet, wood pellet heating system during the manufacturing process. The "Renu" line comprises skis and boots largely made of recyclable and renewable materials.

Sponsorship

Atomic currently sponsors male and female athletes in

alpine skiing Alpine skiing, or downhill skiing, is the pastime of sliding down snow-covered slopes on skis with fixed-heel Ski binding, bindings, unlike other types of skiing (Cross-country skiing, cross-country, Telemark skiing, Telemark, or ski jumping) ...

freestyle skiing Freestyle skiing is a skiing discipline comprising aerials, Mogul Skiing, moguls, Ski Cross, cross, Half-pipe skiing, half-pipe, slopestyle and big air as part of the Freestyle skiing at the Winter Olympics, Winter Olympics. It can consist of a ...

, touring skiing,

Nordic combined Nordic combined is a winter sport in which athletes compete in cross-country skiing (sport), cross-country skiing and ski jumping. The Nordic combined at the Winter Olympics has been held since the first 1924 Winter Olympics, Winter Olympics in ...

cross-country skiing Cross-country skiing is a form of skiing whereby skiers traverse snow-covered terrain without use of ski lifts or other assistance. Cross-country skiing is widely practiced as a sport and recreational activity; however, some still use it as a m ...

, and

biathlon The biathlon is a winter sport that combines cross-country skiing and rifle shooting. It is treated as a race, with contestants skiing through a cross-country trail whose distance is divided into shooting rounds. The shooting rounds are not ti ...

References

External links

Official website
{{Sports equipment brands Manufacturing companies established in 1955 Sporting goods manufacturers of Austria Ski equipment manufacturers Austrian brands Clothing companies established in 1955 Austrian companies established in 1955 Economy of Salzburg (federal state) 1994 mergers and acquisitions