''Atlas Obscura'' is an
American-based travel and exploration company.
It was founded in 2009 by author
Joshua Foer and documentary filmmaker/author Dylan Thuras.
It catalogs unusual and obscure travel destinations via professional and user-generated content
User-generated content (UGC), alternatively known as user-created content (UCC), emerged from the rise of web services which allow a system's User (computing), users to create Content (media), content, such as images, videos, audio, text, testi ...
, operates group trips to destinations around the world, produces a daily podcast, as well as books, TV and film. The brand covers a number of topics including history, science, food, and obscure places.
History
Thuras and Foer met in 2007, and soon discussed ideas for a different kind of atlas, featuring places not commonly found in guidebooks. They hired a web designer in 2008 and launched ''Atlas Obscura'' in 2009.[ Annetta Black was the site's first senior editor.
In 2010, the site organized the first of the international events known as Obscura Day.] Thuras has stated that one of the site's main goals is "Creating a real-world community who are engaging with us, each other and these places and getting away from their computers to actually see them." As of 2021, ''Atlas Obscura'' has originated Atlas Obscura Societies organizing local experiences in nine cities, including New York, Philadelphia, Washington D.C., Chicago, Denver, Los Angeles, and Seattle.
Sommer Mathis (formerly of ''The Atlantic
''The Atlantic'' is an American magazine and multi-platform publisher based in Washington, D.C. It features articles on politics, foreign affairs, business and the economy, culture and the arts, technology, and science.
It was founded in 185 ...
'' CityLab) was the site's editor-in-chief
An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The editor-in-chief heads all departments of the organization and is held accoun ...
from 2017 to 2020. She was succeeded by Samir Patel, formerly of ''Archaeology'' magazine, who became the site's editorial director in 2020 and editor-in-chief in 2021.
In October 2014, ''Atlas Obscura'' hired journalist David Plotz as its CEO. David Plotz was the site's CEO for five years (October 2014 – November 2019). Warren Webster, former president and CEO of digital publisher ''Coveteur'', and co-founder of website '' Patch'', assumed the position in March 2020.In 2015, ''Atlas Obscura'' raised its first round of major funding, securing $2 million from a range of investors and angels including ''The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
''.
In September 2016, the company published its first book, ''Atlas Obscura: An Explorer's Guide to the World's Hidden Wonders'' written by Foer, Thuras, and Ella Morton under Workman Publishing Company.
Following a second fundraising effort that netted $7.5 million, in late 2017 the site launched ''Gastro Obscura'', a food section covering "the distinctive food locations of the world."
In 2019, Series B funding round raised $20 million from investors like Airbnb (lead investor), A+E Networks and New Atlantic Ventures.
Publications
* Joshua Foer, Ella Morton, and Dylan Thuras, ''Atlas Obscura: An Explorer's Guide to the World's Hidden Wonders'', Workman Publishing Company, 2016
* Dylan Thuras, Rosemary Mosco, and Joy Ang, ''The Atlas Obscura Explorer's Guide for the World's Most Adventurous Kid'', Workman Publishing Company, 2018
* Cecily Wong and Dylan Thuras, ''Gastro Obscura: A Food Adventurer's Guide'', Workman Publishing Company, , 2021
* Dylan Thuras, ''Atlas Obscura Explorer's Journal: Let Your Curiosity Be Your Compass'', Workman Publishing Company, , 2017
* ''Atlas Obscura Page-A-Day Calendar 2023: 365 Days of Extraordinary Destinations, Bizarre Phenomena, and Other Hidden Wonders'', Workman Publishing Company, , 2022
* ''Wild Life: An Explorer's Guide to the World's Living Wonders.'' Workman Publishing Company, ISBN978-1523514410, 2024
References
External links
* {{Official website
Presentation by Ella Morton on ''Atlas Obscura: An Explorer's Guide to the World's Hidden Wonders'', 22 October 2016
Online magazines published in the United States
American travel websites
Magazines established in 2009
Tourism magazines
Magazines published in New York City