Atlas Hospitality is a private corporate group that owns and manages hotels in Morocco. Headquartered in

Casablanca Casablanca (, ) is the largest city in Morocco and the country's economic and business centre. Located on the Atlantic Ocean, Atlantic coast of the Chaouia (Morocco), Chaouia plain in the central-western part of Morocco, the city has a populatio ...

, the company offers 5-star and 4-star hotels throughout Morocco.

History

Atlas Hospitality was founded in 1996 by who was then CEO of national flag carrier

Royal Air Maroc Royal Air Maroc (RAM, ; ; ) is the Morocco, Moroccan national carrier, as well as the country largest airline, ranking among the largest in Africa. RAM is wholly owned by the Cabinet of Morocco, Moroccan Government, and has its headquarters o ...

. In 2005, Kamal Bensouda was named CEO of the group. The group expanded its ownership of hotels from two units to 19 and became the second largest hotel operator in Morocco. In 2005, Atlas Hospitality was made up of eight units. Between 2006-2007, it moved to owning 12 units, this included the launching of 1500 beds in

Agadir Agadir (, ; ) is a major List of cities in Morocco, city in Morocco, on the shore of the Atlantic Ocean near the foot of the Atlas Mountains, just north of the point where the Sous River, Souss River flows into the ocean, and south of Casabla ...

Essaouira Essaouira ( ; ), known until the 1960s as Mogador (, or ), is a port city in the western Moroccan region of Marrakesh-Safi, on the Atlantic coast. It has 77,966 inhabitants as of 2014. The foundation of the city of Essaouira was the work of t ...

, and

Taliouine Taliouine () is a town in Taroudant Province, Souss-Massa, Morocco. According to the 2004 census it has a population of 5,844. Taliouine is famous for its production of saffron Saffron () is a spice derived from the flower of '' Crocus ...

and the opening of a hotel named “Atlas Rif Front Beach” in Tangier for the international conference of tourism. In 2010, RAM ceased its participation in Atlas Hospitality and yielded its 66% stake to H-Partners, a private investment fund fund that specialises in tourism. The other 34% stake of Atlas Hospitality is owned by Moroccan holding company

SNI In chemistry, Si (substitution nucleophilic internal) refers to a specific, regio-selective but not often encountered reaction mechanism for nucleophilic aliphatic substitution. The name was introduced by Cowdrey et al. in 1937 to label nucleo ...

. That same year, the hotel chain partnered with

Akwa Group Akwa Group S.A. is a conglomerate company headquartered in Casablanca Casablanca (, ) is the largest city in Morocco and the country's economic and business centre. Located on the Atlantic Ocean, Atlantic coast of the Chaouia (Morocco), Chaoui ...

and Somed Group. In 2015, Atlas Hospitality was allocated $55 million by Royal Air Maroc to buy existing hotels and build new ones in various regions including Essaouira and

Al Hoceima Al Hoceima () is a city in the north of Morocco, on the northern edge of the Rif Mountains and on the Mediterranean coast. It is the capital city of the Al Hoceima Province. The city is a known tourist destination despite its small size. It has ...

. In 2016, Atlas Hospitality signed a

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acce ...

with the FTI Group (4th largest

tour operator A tour operator is a business that typically combines and organizes lodging, accommodations, meals, sightseeing and transportation components, in order to create a package tour. They advertise and produce brochures to promote their products, holi ...

in Germany). This partnership aimed to invest 1.1 billion dirhams and consisted of revamping the following clubs: Atlas Targa Club, the Idrissides Urban Club and the Dunes d’Or Beach Club. FTI planned on increasing the number of flights to Morocco to eleven per week and the number of travellers to 150,000 by 2018. As of December 2016, three Atlas Hotels were rebranded into Labranda Targa Club, Labranda Dunes D’Or Beach Club and Labranda the Idrissides. The joint venture also aimed to build three hotels in the Chbika region by 2020.

List of resorts and hotels

Atlas Hospitality has several hotels and resorts around Morocco: * Atlas Sky Airport Hotel * Relax Airport Hotel * Atlas Almohades Casablanca City Centre * Labranda Dunes D’Or Beach Club * Labranda Targa Club * Labranda the Idrissides * Le Savoy Grand Hotel * Atlas Amadil Aqua Parc Agadir * Bianca Beach Family Resort * Atlas Asni Marrakech * Hotel Medina Marrakech * Atlas Rif Front Beach Tanger * Atlas Orient Oujda * Atlas Volubilis Fès * Atlas Fès & Spa * Royal Atlas Agadir Hotel * Hotel Palais Medina Fes * Hotel Jardins d'Agdal Marrakech

References

{{Mohammed VI, state=collapsed Hospitality companies established in 1996 Hospitality companies of Morocco