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Atlanta Hawks, LLC (formerly known as Atlanta Spirit LLC) was an
Atlanta, Georgia Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
-based parent company formerly the holder of the franchise of the
Atlanta Hawks The Atlanta Hawks are an American professional basketball team based in Atlanta. The Hawks compete in the National Basketball Association (NBA) as a member of the Southeast Division (NBA), Southeast Division of the Eastern Conference (NBA), Easte ...
, a professional basketball team in the
NBA The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and 1 in Canada). The NBA is one of the major professional sports leagues in the United States and Ca ...
, and the
Atlanta Thrashers The Atlanta Thrashers were a professional ice hockey team based in Atlanta. Atlanta was granted a franchise in the National Hockey League (NHL) on June 25, 1997, and became the League's 28th franchise when it began play in the 1999–2000 NHL sea ...
, a former professional hockey team in the
NHL The National Hockey League (NHL; , ''LNH'') is a professional ice hockey league in North America composed of 32 teams25 in the United States and 7 in Canada. The NHL is one of the major professional sports leagues in the United States and Cana ...
. The Atlanta Spirit LLC name was changed to Atlanta Hawks, LLC on March 14, 2014. Atlanta Spirit LLC was originally composed of three companies: a Boston-based company (run by
Steve Belkin Steve Belkin is an American businessman who founded Trans National Group, which provides travel and other services, especially to affinity groups. He is also a former owner of the Atlanta Thrashers and Atlanta Hawks. Biography Belkin was born in ...
), an Atlanta-based company (composed of J. Rutherford Seydel, Todd Foreman, J. Michael Gearon Sr., Beau Turner and Bud Seretean) and a
Washington, D.C. Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...
-based company (composed of
Bruce Levenson Bruce Levenson (born October 1, 1949) is an American businessman, former NBA team owner, and philanthropist. He was a co-owner of Atlanta Hawks, LLC (formerly Atlanta Spirit LLC), which owns and operates the Atlanta Hawks basketball team and Phili ...
, Ed Peskowitz and Todd Foreman). The Boston-based company was bought out by the Atlanta and Washington, D.C. groups in 2010 following conflicts between the three groups. Bud Seretean died in 2007. In 2014, Levenson announced he would sell his share of the company; however, by January 2015, every partner in the ownership group agreed to sell their stakes in the team, putting the entire franchise up for sale.


History

In 2004, Atlanta Spirit LLC bought the
Atlanta Thrashers The Atlanta Thrashers were a professional ice hockey team based in Atlanta. Atlanta was granted a franchise in the National Hockey League (NHL) on June 25, 1997, and became the League's 28th franchise when it began play in the 1999–2000 NHL sea ...
,
Atlanta Hawks The Atlanta Hawks are an American professional basketball team based in Atlanta. The Hawks compete in the National Basketball Association (NBA) as a member of the Southeast Division (NBA), Southeast Division of the Eastern Conference (NBA), Easte ...
, and operating rights to
Philips Arena State Farm Arena is a Multi-purpose stadium, multi-purpose arena located in Atlanta, Georgia. The arena serves as the home venue for the Atlanta Hawks of the National Basketball Association (NBA). It also served as home to the Atlanta Thrasher ...
from
Time Warner Warner Media, LLC ( doing business as WarnerMedia) was an American multinational mass media and entertainment conglomerate owned by AT&T. It was headquartered at the 30 Hudson Yards complex in New York City. It was established as Time Warne ...
's
Turner Broadcasting System Turner Broadcasting System, Inc. was an American television and media conglomerate founded by Ted Turner in 1965. Based in Atlanta, Georgia, it merged with Time Warner (later WarnerMedia) on October 10, 1996. As of April 2022, all of its asse ...
. In the summer of 2005, the Atlanta Hawks finalized a trade with the
Phoenix Suns The Phoenix Suns are an American professional basketball team based in Phoenix, Arizona. The Suns compete in the National Basketball Association (NBA) as a member of the Pacific Division (NBA), Pacific Division of the Western Conference (NBA), We ...
to obtain
shooting guard The shooting guard (SG), also known as the two, two guard or off guard,Shooting guards are 6'3"–6'7"BBC Sports academy URL last accessed 2006-09-09. is one of the five traditional basketball positions, positions in a regulation basketball game ...
Joe Johnson for
Boris Diaw Boris Babacar Diaw-Riffiod (born 16 April 1982), better known as Boris Diaw, is a French basketball executive and former player who is the president of Metropolitans 92 of LNB Pro A. Diaw began his playing career in Pro A and returned to that lea ...
and two protected future first-round picks. While this trade met with the approval of the majority of the ownership group, it was rejected by Belkin, who held a controlling vote as the Hawks Governor within the group. This triggered legal proceedings to force Belkin out of the group. On December 23, 2010, the group led by Gearon and Levenson announced they had bought out Belkin's ownership share in Atlanta Spirit LLC. This elevated the Washington-based company shares to more than 50 percent and effective control of the group. In 2007, Spirit co-founder Bud Seretean died at the age of 83. On May 31, 2011, the Atlanta Spirit LLC sold the Thrashers to
True North Sports and Entertainment True North Sports and Entertainment Limited (TNSE or TNS&E) is a Canadian company based in Winnipeg, Manitoba, that owns and operates Canada Life Centre in downtown Winnipeg and the Winnipeg Jets of the National Hockey League. The company also ...
, who relocated the team to
Winnipeg Winnipeg () is the capital and largest city of the Provinces and territories of Canada, Canadian province of Manitoba. It is centred on the confluence of the Red River of the North, Red and Assiniboine River, Assiniboine rivers. , Winnipeg h ...
,
Manitoba Manitoba is a Provinces and territories of Canada, province of Canada at the Centre of Canada, longitudinal centre of the country. It is Canada's Population of Canada by province and territory, fifth-most populous province, with a population ...
, and re-branded them as the new
Winnipeg Jets The Winnipeg Jets are a professional ice hockey team based in Winnipeg. The Jets compete in the National Hockey League (NHL) as a member of the Central Division (NHL), Central Division in the Western Conference (NHL), Western Conference. The te ...
. On September 7, 2014, the company's majority owner Bruce Levenson announced he would sell his interest in the company. Levenson explained the reason was a racially insensitive e-mail he sent to Hawks general manager
Danny Ferry Daniel John Willard Ferry (born October 17, 1966) is an American executive and former professional basketball player who played the forward position. Considered one of the most celebrated basketball players in the United States from the high sc ...
in 2012, saying that the team's low ticket sales were due to the Hawks attracting an African American fanbase that alienated the white suburbanites. He opted to share the e-mail with the NBA in July 2014, during the lawsuits that led the league to take the
Los Angeles Clippers The Los Angeles Clippers are an American professional basketball team based in the Greater Los Angeles area. The Clippers compete in the National Basketball Association (NBA) as a member of the Pacific Division of the Western Conference. The ...
from
Donald Sterling Donald T. Sterling (born Donald Samuel Tokowitz; April 26, 1934) is an American attorney and businessman who was the owner of the Los Angeles Clippers, San Diego/Los Angeles Clippers of the National Basketball Association (NBA) from 1981 to 2014. ...
, as the emergence of such a discrimination-related debacle made Levenson "remorseful for using those hurtful words". On January 2, 2015, the ''
Atlanta Journal-Constitution ''The Atlanta Journal-Constitution'' (''AJC'') is an American daily newspaper based in metropolitan area of Atlanta, Georgia. It is the flagship publication of Cox Enterprises. The ''Atlanta Journal-Constitution'' is the result of the merger ...
'' reported that all partners in the ownership group would join Levenson and sell their minority stakes, effectively putting the entire franchise up for sale.
Goldman Sachs The Goldman Sachs Group, Inc. ( ) is an American multinational investment bank and financial services company. Founded in 1869, Goldman Sachs is headquartered in Lower Manhattan in New York City, with regional headquarters in many internationa ...
and Inner Circle Sports LLC handled the sale of the team, the operating rights to Philips Arena, and the remaining debt on the arena. Per NBA Commissioner
Adam Silver Adam Silver (born April 25, 1962) is an American lawyer and sports executive who is serving as the fifth and current commissioner of the National Basketball Association (NBA). He joined the NBA in 1992 and has held various positions within the ...
, the Hawks are expected to remain in Atlanta as a condition of their sale. On April 22, 2015, Atlanta Hawks, LLC reached a tentative agreement to sell the team and arena operating rights to a group led by
Tony Ressler Antony P. Ressler (born October 12, 1960) is an American businessman. He co-founded the private equity firms Apollo Global Management in 1990, and Ares Management in 1997. Ressler is also owner of the Atlanta Hawks basketball team, acquiring them ...
for $850 million. The sale of the team was approved by the NBA Board of Governors on June 24, 2015.


Turner connection

Although
Ted Turner Robert Edward Turner III (born November 19, 1938) is an American entrepreneur, television producer, media proprietor, and Philanthropy, philanthropist. He founded the CNN, Cable News Network (CNN), the first 24-hour United States cable news, ...
is not a part of this group, there are many connections to him: Beau Turner is his youngest son, J. Rutherford Seydel is his son-in-law, Michael Gearon Sr. was the general manager (1977–79), president (1977–1986) and chairman of the board (1986–2004) of the Atlanta Hawks while Turner was their owner,Gearon Bio
/ref> and Seretean was also a former president and general manager of the Hawks (1975–77) and a former board member of
Turner Broadcasting System Turner Broadcasting System, Inc. was an American television and media conglomerate founded by Ted Turner in 1965. Based in Atlanta, Georgia, it merged with Time Warner (later WarnerMedia) on October 10, 1996. As of April 2022, all of its asse ...
.


References

{{Atlanta Hawks Atlanta Hawks owners 2004 establishments in Georgia (U.S. state) 2015 disestablishments in Georgia (U.S. state) Holding companies established in 2004 Holding companies disestablished in 2015