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The Atlanta Life Financial Group was founded by
Alonzo Herndon Alonzo "Lon" Franklin Herndon (June 26, 1858 Walton County, Georgia – July 21, 1927) was an African-American entrepreneur and businessman in Atlanta, Georgia. Born into slavery, he became one of the first African American millionaires in ...
in
Atlanta, Georgia Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
. Born into slavery, he started in Atlanta as a young barber, eventually owning three shops. He became
Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
's richest
African American African Americans, also known as Black Americans and formerly also called Afro-Americans, are an Race and ethnicity in the United States, American racial and ethnic group that consists of Americans who have total or partial ancestry from an ...
and a highly successful businessman. For many years, the life insurance company was one of the most prominent
African-American businesses In the United States, black-owned businesses (or black businesses), also known as African American businesses, originated in the days of slavery before 1865. Emancipation and civil rights permitted businessmen to operate inside the American leg ...
in the United States. The demolished public housing project Herndon Homes was named for Herndon. In 1905 Herndon purchased The Atlanta Benevolent and Protective Association (later called Atlanta Mutual) for $140, depositing $5000 () with the state under their requirement for a kind of guarantee fund. In 1922 this was renamed the Atlanta Life Insurance Company. Herndon expanded the company with branches in numerous other Southern states. The Atlanta Life Insurance Company building (built 1920) at 148 Auburn Avenue, near the corner of Piedmont Avenue, is part of the
Martin Luther King Jr. National Historical Park The Martin Luther King Jr. National Historical Park covers about 35 acres (0.14 km2) and includes several sites in Atlanta, Georgia related to the life and work of civil rights leader Martin Luther King Jr. Within the park is his boyhood ...
.Official
National Park Service The National Park Service (NPS) is an List of federal agencies in the United States, agency of the Federal government of the United States, United States federal government, within the US Department of the Interior. The service manages all List ...
Map of Martin Luther King, Jr., National Historic Site & Preservation District


History

In 1905, a slave-born barber Alonzo Franklin Herndon founded Atlanta Life Insurance Company. Herndon bought a small self-help association known as the Atlanta Benevolent and Protective Association for $140, which Reverend Peter Bryant of Wheat Street Baptist Church had established the year before. Herndon then consolidated his investments into the Atlanta Mutual Insurance Association, adding two other firms, the Royal Mutual Insurance Company, and the National Laborer's Protective Union. In 2008, William A. Clement, Jr. was appointed as President & CEO of the Atlanta Life Financial Group, Inc., and served for three years in that capacity. He was also an outside director of ALFG in 1992, and in 2001. In 2014, Atlanta Life Financial Group's Board of Directors appointed Roosevelt Giles as Chairman and William J. Stanley III, as Vice Chairman.


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External links


Atlanta Life Financial Group


{{Old Fourth Ward Life insurance companies of the United States Old Fourth Ward Martin Luther King Jr. National Historic Site and Preservation District