Atac (styled ''ATAC'') is a brand of predominantly food stores operating supermarkets, created by the

Docks de France The Docks de France group is a former French distributor, bought in 1996 by Auchan. History * 1904 : Toulouse and Picard creates the Central Docks Company in Tours, France * 1957 : Docks de France settles in the Paris region * 1963 : The first F ...

in 1982, and a subsidiary of the Auchan Group since 1998. The idea of the Atac concept was a supermarket which was near bare, with no frills and low prices. One of their slogans was "ATAC, attack prices". Most Atac stores disappeared in 2009, when most stores took the name and brand of

Simply Market Simply Market is a brand of French supermarkets formed in 2005. This brand is a new concept to eventually replace Atac supermarkets. The brand belongs to the AuchanSuper subsidiary that manages the branches of Auchan supermarkets. The group pla ...

. There are today still around 80 Atac stores left, mainly in

Bourgogne Burgundy ( ; ; Burgundian: ''Bregogne'') is a historical territory and former administrative region and province of east-central France. The province was once home to the Dukes of Burgundy from the early 11th until the late 15th century. T ...

, which are owned by the associated group Schiever.

History

In 1959, the first

supermarket is opened in Bagneux. In 1982, the

group built and tested the first store under the name of Atac. In 1985, after the success of the first Atac store, the group embarked on the construction of a network of this brand, respecting the specifications. In 1996, the Auchan Group took over the

group, and former supermarket outlets, such as Super-Market and Suma Doc, were rebranded. Franchisees entered the fold of the Auchan group during this operation. In 1998, the ATAC Group, a sibling of the Auchan Group, was created. In 2009, the transformation of most Atac supermarkets in France to

began. On 1 March 2023, the last 23 shops became Bi1, which lead to the final disappearance of the brand. The ATAC brand was revived in November 2024 with the opening of a store in the M1 shopping center in

Poznań Poznań ( ) is a city on the Warta, River Warta in west Poland, within the Greater Poland region. The city is an important cultural and business center and one of Poland's most populous regions with many regional customs such as Saint John's ...

, Poland.

References

{{Authority control Auchan Supermarkets of France French brands Retail companies established in 1982 Retail companies disestablished in 2023