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Astro NJOI (stylised as NJOI) is a Malaysian
free-to-view Free-to-view (FTV) is a term used for audiovisual transmissions that are provided free without any form of continual subscription. It differs from free-to-air (FTA) in that the program is encrypted. Free-to-view vs. free-to-air The free-to-vie ...
satellite and digital television service launched on 18 February 2012 in collaboration with the
government of Malaysia The Government of Malaysia, officially the Federal Government of Malaysia (; Jawi script, Jawi: ), is based in the Federal Territories of Malaysia, Federal Territory of Putrajaya, with the exception of the legislative branch, which is located in ...
and
Astro Astro may refer to: Entertainment and media * Astro (South Korean band), a South Korean boy band * Astro (UB40) (born Terence Wilson) (1957–2021), rapper and member of the British reggae band UB40 * Astro (Chilean band), a Chilean indie ro ...
. It was officially announced by Malaysia's sixth
Prime Minister A prime minister or chief of cabinet is the head of the cabinet and the leader of the ministers in the executive branch of government, often in a parliamentary or semi-presidential system. A prime minister is not the head of state, but r ...
,
Najib Razak Mohammad Najib bin Abdul Razak (, ; born 23 July 1953) is a Malaysian politician who served as the sixth Prime Minister of Malaysia from 2009 to 2018. In 2020, he was convicted of corruption in the 1Malaysia Development Berhad scandal, on ...
, on 20 December 2011. At launch, the service offered 18 television channels and 19 radio stations. Existing Astro customers may also purchase this service through a separate account. NJOI is targeted at the
rural In general, a rural area or a countryside is a geographic area that is located outside towns and cities. Typical rural areas have a low population density and small settlements. Agricultural areas and areas with forestry are typically desc ...
and the lower household communities in
Malaysia Malaysia is a country in Southeast Asia. Featuring the Tanjung Piai, southernmost point of continental Eurasia, it is a federation, federal constitutional monarchy consisting of States and federal territories of Malaysia, 13 states and thre ...
. At launch, the setup, which included a set-top box, outdoor unit (ODU) satellite dish, smartcard, and remote control unit, was available for a one-time payment of RM 305 at all Astro-authorised retailers, with a standard installation fee of RM 100 from an Astro-authorised installer. In mid-2013, the one-time payment was reduced to RM 280, while the installation fee remained RM 100. The platform operates on a prepaid card system, allowing users to pay for the day and the number of prepaid channels they wish to watch. The decoder's HDMI output is initially locked, providing users with only composite signal and component video outputs. However, some decoders with updated firmware are able to use the HDMI output. In July 2012, the service started offering prepaid channels. NJOI launched its first HD channel, channel 300 (Xi Yue HD), on 1 February 2015. In 2016, the recommended retail price was set at RM 285 (inclusive of GST). From 1 February 2017, the price for a new setup was RM 350 (excluding RM 100 installation). On 1 October 2017, the total price was increased to RM 355. NJOI's main competitor is Sirius TV, which launched in Q4 2019. Its digital terrestrial antenna-based DTT competitor is myFreeview, which was launched in 2019.


See also

*
Television in Malaysia Malaysian television broadcasting was introduced on 28 December 1963. Colour television was introduced on 28 December 1978. Full-time colour transmissions were officially inaugurated on New Year's Day 1982. There are currently 16 national free ...
*
Digital television in Malaysia In Malaysia, digital television broadcasts, DTV or DHD, can be received via cable, internet, satellite, or via free over-the-air (OTA) digital terrestrial television, much like analogue television broadcasts have been. It began in the mid-1990s ...


References


External links


Official website of NJOI
{{Astro All Asia Networks 2011 establishments in Malaysia Television in Malaysia Astro Malaysia Holdings Satellite television