The Association of Publishing Agencies (APA) is a

not-for-profit A not-for-profit or non-for-profit organization (NFPO) is a Legal Entity, legal entity that does not distribute surplus funds to its members and is formed to fulfill specific objectives. While not-for-profit organizations and Nonprofit organ ...

trade body that promotes the interests of companies involved in the production customer publishing.

Structure

The APA is based in

London, UK London is the capital and largest city of both England and the United Kingdom, with a population of in . Its wider metropolitan area is the largest in Western Europe, with a population of 14.9 million. London stands on the River Tha ...

and is run by Patrick Fuller, CEO, and Julia Hutchison, COO. It is situated just east of '' Kingsway'' (A4200) in

Lincoln's Inn Fields Lincoln's Inn Fields is located in Holborn and is the List of city squares by size, largest public square in London. It was laid out in the 1630s under the initiative of the speculative builder and contractor William Newton, "the first in a ...

Holborn Holborn ( or ), an area in central London, covers the south-eastern part of the London Borough of Camden and a part (St Andrew Holborn (parish), St Andrew Holborn Below the Bars) of the Wards of the City of London, Ward of Farringdon Without i ...

in the

London Borough of Camden The London Borough of Camden () is a London boroughs, borough in Inner London, England. Camden Town Hall, on Euston Road, lies north of Charing Cross. The borough was established on 1 April 1965 from the former Metropolitan boroughs of the Cou ...

Customer publishing

Customer publishing, also known as ‘contract publishing’, refers to publications, websites or digital work produced by agencies on behalf of clients who are brand owners, including companies from sectors as far ranging as automotive, retail, and financial services to charity,

public sector The public sector, also called the state sector, is the part of the economy composed of both public services and public enterprises. Public sectors include the public goods and governmental services such as the military, law enforcement, pu ...

and

travel and leisure Travel is the movement of people between distant geographical locations. Travel can be done by foot, bicycle, automobile, train, boat, bus, airplane, ship or other means, with or without luggage, and can be one way or round trip. Travel c ...

. Customer publications and digital work have been shown to boost brand recognition and loyalty, in addition to helping sales uplift. The two sectors which account for the biggest share in customer publishing are retailers and financial services, with almost 30 per cent of the market combined. The customer publishing market was estimated to be worth £904 million in 2008 and is projected to reach £1 billion in 2011.

The Digital Audit

In 2007, the APA commissioned the APA Digital Audit to provides an in-depth measurement of the role of digital within the customer publishing industry. An independent digital research agency conducted a digital audit of all members assessing their online credentials. The audit results showed an increasing appetite for digital content from customer publishers.APA goes digital
{{webarchive, url=https://web.archive.org/web/20160303232353/http://www.ppa.co.uk/press-and-media/news/2008/november/apa-goes-digital/, date=March 3, 2016, PPA news

References

Publishing Agencies Advertising agencies of the United Kingdom Publishing-related professional associations Trade associations based in the United Kingdom Media and communications in the London Borough of Camden Organizations established in 1993

Structure

Customer publishing

The Digital Audit

See also

References