Assist-2-Sell is an American

real estate Real estate is property consisting of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this (also) an item of real property, (more genera ...

franchise organization operating in the United States and Canada. It was founded in 1987 by Mary LaMeres-Pomin and Lyle E. Martin and is based in

Reno, Nevada Reno ( ) is a city in the northwest section of the U.S. state of Nevada, along the Nevada-California border, about north from Lake Tahoe, known as "The Biggest Little City in the World". Known for its casino and tourism industry, Reno is the c ...

History

Assist-2-Sell was founded in 1987 by Mary LaMeres-Pomin and Lyle E. Martin, who had been conventional real estate agents for 10 years prior to founding Assist-2-Sell. They did not want to spend a significant portion of their time looking for clients so created a discount real estate firm in the hopes that with lower prices, clients would directly come to Assist-2-Sell. Assist-2-Sell is founded in and based in Reno.Orenstein, Beth W. (2007-08-12). "Top of its class: Valley's Assist 2 Sell franchise is nation's No. 1 for the past 18 months" (page
1
an
2
. ''

The Morning Call ''The Morning Call'' is a daily newspaper in Allentown, Pennsylvania. Founded in 1883, it is the second longest continuously published newspaper in the Lehigh Valley, after '' The Express-Times''. In 2020, the newspaper permanently closed its ...

''. Archived from the original (page
1
an
2
on 2019-11-30. Retrieved 2019-11-30. According to ''

The Commercial Appeal ''The Commercial Appeal'' (also known as the ''Memphis Commercial Appeal'') is a daily newspaper of Memphis, Tennessee, and its surrounding metropolitan area. It is owned by the Gannett Company; its former owner, the E. W. Scripps Company, al ...

'', Assist-2-Sell "falls between using a traditional real estate firm and selling your home yourself". The ''

Portland Press Herald The ''Portland Press Herald/Maine Sunday Telegram'' is a morning daily newspaper with a website that serves southern Maine and is focused on the greater metropolitan area around Portland, Maine, in the United States. Founded in 1862, its roots e ...

'' said in 2000, "Word of Assist-2-Sell's rates and reputation has gotten around the realty circle with reaction ranging from skepticism to intimidation." ''

Reno Gazette-Journal The ''Reno Gazette Journal'' is the main daily newspaper for Reno, Nevada. It is owned and operated by the Gannett Company. It came into being when the ''Nevada State Journal'' (founded on November 23, 1870) and the ''Reno Evening Gazette'' (foun ...

'' in 2002 called Assist-2-Sell " e of North America's largest residential discount realty companies".Cartwright, Vanessa. (2002-07-05). "Assist-2-Sell, Help-U-Sell say they offer discounts, quality" (page
1
an
2
. ''

''. Archived from the original (page
1
an
2
on 2019-11-30. Retrieved 2019-11-30. In 2006, it had 630 offices in Canada and 46 American states. Its main competitor is the company Help-U-Sell. ''

Newsweek ''Newsweek'' is an American weekly online news magazine co-owned 50 percent each by Dev Pragad, its president and CEO, and Johnathan Davis, who has no operational role at ''Newsweek''. Founded as a weekly print magazine in 1933, it was widely ...

'' said Help-U-Sell and Assist-2-Sell are "the two largest flat-fee brokerages" that in 2004 had a combined almost 900 offices.

Services and franchise program

Assist-2-Sell has two advertising options for clients to choose from. In the first option, "Direct to Buyer", the real estate agent acts like a conventional agent by marketing the property and dealing with the documents. In the second option, "MLS for Less", sellers get all of the benefits from the previous method as well as having their house listed on the

MLS Major League Soccer (MLS) is a men's professional soccer league sanctioned by the United States Soccer Federation, which represents the sport's highest level in the United States. The league comprises 29 teams—26 in the U.S. and 3 in Cana ...

. It advertises houses through newspapers, magazines, mail, and signs, as well as the iHouse2000.com website. The company receives a commission only after a house is sold. Assist-2-Sell started its franchise program in 1995. Every franchisee is managed and held independently. Assist-2-Sell provides coaching for its franchisees by teaching them how to establish and operate a

back office A back office in most corporations is where work that supports '' front office'' work is done. The front office is the "face" of the company and is all the resources of the company that are used to make sales and interact with customers and clie ...

, how to hire real estate agents, how to draw in customers, and how to display houses. In 2004, Assist-2-Sell charged franchisees $19,500 in addition to a 5% cut of each sold home.

References

External links

Official website
{{Online real estate databases Companies based in Reno, Nevada Real estate companies established in 1987 Franchises Real estate services companies of the United States 1987 establishments in Nevada