Asmita Marwa is an Indian fashion designer. She has been recognized by ''Vogue'' as one of the top up-and-coming international designers. Her designs often blend traditional Indian elements, such as

Kalamkari Kalamkari, also commonly spelled as qalamkari, is an ancient textile printing art, that finds its roots in the Indian state of Andhra Pradesh. Kalamkari gained popularity in the South India during the reign of Vijayanagara Empire. ''Kalam'' imp ...

, with contemporary global styles.

Design career

Marwa began designing clothes in

Hyderabad Hyderabad is the capital and largest city of the Indian state of Telangana. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part of Southern India. With an average altitude of , much ...

in the 1990s. She was the first Hyderabad designer to enter the

Telugu film industry Telugu cinema, also known as Tollywood, is the segment of Indian cinema dedicated to the production of motion pictures in the Telugu language, widely spoken in the states of Andhra Pradesh and Telangana. Based in Film Nagar, Hyderabad, Telug ...

. Numerous actors, including

Nagarjuna Nāgārjuna (Sanskrit: नागार्जुन, ''Nāgārjuna''; ) was an Indian monk and Mahayana, Mahāyāna Buddhist Philosophy, philosopher of the Madhyamaka (Centrism, Middle Way) school. He is widely considered one of the most importa ...

Balakrishna Bala Krishna (). Present day Krishna worship is an amalgam of various elements. According to historical testimonies Krishna-Vasudeva worship already flourished in and around Mathura several centuries before Christ. A second important element is ...

Preity Zinta Preity G. Zinta (pronounced ; born 31 January 1975) is an Indian actress primarily known for her work in Hindi films. After graduating with degrees in English honours and criminal psychology, Zinta made her acting debut in '' Dil Se..'' in 19 ...

Anjala Zaveri Anjala Zaveri (born 20 April 1972) is a British Indians, British Indian actress known for her work in Telugu cinema, Telugu and Hindi cinema, Hindi cinema. She appeared in several successful films, including the Telugu blockbusters ''Preminchuku ...

, Shriya,

Mahesh Babu Ghattamaneni Mahesh Babu (born 9 August 1975) is an Indian actor who works in Telugu cinema. He is one of the highest-paid actors in Indian cinema and has featured in ''Forbes India''s Celebrity 100 list since 2012. He has appeared in more tha ...

, Tabu,

Asin Asin Thottumkal (born 26 October 1985), known mononyomusly as Asin, is an Indian former actress who appeared predominantly in Tamil cinema, Tamil, Hindi and Telugu language, Telugu films. Asin is a recipient of List of awards and nominations ...

, Charmy, and Anushka, have worn her clothes, in films like ''

Manmadhudu ''Manmadhudu'' () is a 2002 Indian Telugu-language romantic comedy film directed by K. Vijaya Bhaskar, who co-wrote the script with Trivikram Srinivas. Produced by Nagarjuna under the Annapurna Studios banner, the film stars Nagarjuna, Sonali ...

'', ''Santhosham'', ''

Premante Idera ''Premante Idera'' () is 1998 Indian Telugu-language romantic drama film directed by Jayanth C. Paranjee, and produced by Burugupalli Siva Rama Krishna and K. Ashok Kumar under the Sri Lakshmi Venkateswara Art Films banner. The film stars Ven ...

'', ''Arjun'', ''Athadu'', ''

Pokiri ''Pokiri'' () is a 2006 Indian Telugu language, Telugu-language action thriller film written and directed by Puri Jagannadh. The film was produced by Jagannadh and Manjula Ghattamaneni by their respective production companies Vaishno Academy a ...

'', and ''

Gharshana ''Gharshana'' () is a 2004 Indian Telugu-language action thriller film produced by G. Sivaraju, C. Venkatraju, and Kalaipuli S. Thanu. It is directed by Gautham Vasudev Menon, in his Telugu debut. It is the remake of the 2003 Tamil film, ...

''. In December 2003 Marwa launched a fashion label, Asmita Design, sold through her signature store Reves d’Etoile and at "xlnc" in Hyderabad and "Aza Fashions" in

Mumbai Mumbai ( ; ), also known as Bombay ( ; its official name until 1995), is the capital city of the Indian state of Maharashtra. Mumbai is the financial capital and the most populous city proper of India with an estimated population of 12 ...

and

Delhi Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, but spread chiefly to the west, or beyond its Bank (geography ...

. Heavily believing in sustainable and "slow fashion," Asmita fuses traditional and global aesthetics while using ethical norms and practices. Gaining traction in the fashion world, Asmita has been attending Lakme Fashion Week since 2008, with her collection "Gaia-An Awakening" taking the sustainable fashion world by storm. Asmita has also been attending Fashion Week in Goa since 2011 and made a special appearance a
Global Sustainable Fashion Week
in Budapest, Hungar

Asmita's collection in Budapst 2016, called Zero Waste, featured a collection made entirely of all the small bits and pieces of fabric that are usually wasted, repurposing to create appliqués, fabric textures and accessories for the Zero Waste Collectio

Style journalism

For many years Marwah wrote a style column in the Hyderabad Times

Personal life

Marwah is married and has a son. She has also participated in the Blenders Pride Fashion tour, the goa beach fashion week and is a member of the fashion council of India.

References

{{DEFAULTSORT:Marwa, Asmita Indian women fashion designers Indian fashion designers Businesspeople from Hyderabad, India Living people Year of birth missing (living people)