Asma Nabeel
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Asma Nabeel (,1970s – 1 July 2021) was a Pakistani screenwriter, poet, producer and creative consultant. She wrote scripts for Pakistani dramas such as '' Khuda Mera Bhi Hai'' and '' Khaani''.


Education

She had a Master's in
Mass Communication Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples o ...
from
University of Karachi The University of Karachi (; informally Karachi University, KU, or UoK) is a public research university located in Karachi, Sindh, Pakistan. Established in June 1951 by an act of Parliament and as a successor to the University of Sindh (which is ...
2000.


Career


Creative consultant

Asma worked as an advertising consultant in many companies. She remained a creative director at JWT for four years. She also remained a creative head at ORIENTM. Asma later became a Chief creative officer at Walter Pakistan.


Screenwriter

Asma made her debut into screenwriting when diagnosed with
breast cancer Breast cancer is a cancer that develops from breast tissue. Signs of breast cancer may include a Breast lump, lump in the breast, a change in breast shape, dimpling of the skin, Milk-rejection sign, milk rejection, fluid coming from the nipp ...
, after which she had to undergo several chemotherapy sessions. In these sessions, Asma wanted to spend more time with herself, so she started writing one-liners. One day, Asma ran into Sana Shahnawaz; a new producer with whom she collaborated to produce the screenplay, Khuda Mera Bhi Hai. Asma wrote a 26-episode series which was produced by Sana Shahnawaz into the play. The drama raised the issue of tolerance and acceptance of unisex children in society. It was aired on
ARY Digital ''ARY Digital HD'' () is a Pakistani television network available in Pakistan. ARY Digital was founded by a Dubai-based holding company Pakistani businessman, Abdul Razzak Yaqoob and Salman Iqbal (ARY). The network is focused towards on Pak ...
and starred
Ayesha Khan Ayesha Khan or Aisha Khan may refer to: *Ayesha Khan (Pakistani actress) *Ayesha Khan (Indian actress) *Aisha Uqbah Malik, former Pakistani actress also known as Aisha Khan *Waseqa Ayesha Khan, a Bangladesh Awami League politician *Aisha Khan (act ...
and Syed Jibran as lead actors. Asma wrote the TV series Khaani for Seventh Sky Entertainment which became a popular series and outranked many other drama serials running at the time. It starred Feroze Khan and Sana Javed as the lead actors. The drama received six nominations at the Lux Style Awards 2019. In 2018, she wrote the hit movie Maan Jao Naa with Ahsan Raza Firdousi. The movie is a
romantic comedy Romantic comedy (also known as romcom or rom-com) is a sub-genre of comedy and Romance novel, romance fiction, focusing on lighthearted, humorous plot lines centered on romantic ideas, such as how true love is able to surmount all obstacles. Ro ...
. Asma was known for writing content that highlights social issues. In 2019 Asma wrote the drama Damsa, a series about child abductions. Her drama series '' Surkh Chandni'' also touched a social topic of
acid attack An acid attack, also called acid throwing, vitriol attack, or vitriolage, is a form of violent assault involving the act of throwing acid or a similarly corrosive substance onto the body of another "with the intention to disfigure, maim, tortu ...
s. The story revolved around an acid attack victim played by Sohai Ali Abro. Asma's drama serial '' Baandi'' highlighted the topic of ill treatment of maids in Pakistan. Asma was also the COO of Crew motion pictures, a production house that produced many of Asma's projects.


Poet

Asma made her debut in Bollywood by writing lyrics for a song featured in '' Helicopter Eela'', starring
Kajol Kajol Devgan (née Mukherjee) (; born 5 August 1974), known mononymously as Kajol, is an Indian actress. Described in the media as one of the most successful actresses of Hindi cinema, she is the recipient of numerous accolades, such as six ...
. The song was performed by
Shilpa Rao Shilpa Rao (born Apeksha Rao; 11 April 1984) is an Indian singer who primarily records songs in Hindi, Telugu language, Telugu and Tamil language, Tamil languages. During her college days, composer Mithoon offered her to record the song "Javeda ...
. Asma previously worked with ''Helicopter Eela'' director Pradeep Sarkar on a few commercials when she was in advertising. Pradeep liked Asma's writing, and so he ended up contacting Asma to write a song for his movie. While writing dramas, Asma was urged to publish a book. At the time, she wanted to write Urdu poetry. When Asma went to
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
in 2018, she met Beo Zafar who introduced Asma to her English poetry book ''A Dreamer Awakes''. During her meeting, Beo had told Asma that she wanted someone to translate her poetry into Urdu. Asma then took permission from Beo to translate the poetry. The translated work was published by Asma under the name ''Beydaari''.


Social work

Asma was involved in projects that highlight social issues. Asma was working on a new project Fly. Fly is a movie revolving around breast cancer and it will cast Hajra Yamin and Wahaj Ali as the lead roles. She revealed that the film will be directed by Misbaa Khalid. The production design will be done by Beenish and music will be produced by Schumaila Hussain. In an interview, Asma called her project a “long journey for a cause that’s very close to my heart”. She further said “It’s a film from the females of Pakistan for the females of Pakistan.” Asma was also a speaker on many social issues. She ran
polio Poliomyelitis ( ), commonly shortened to polio, is an infectious disease caused by the poliovirus. Approximately 75% of cases are asymptomatic; mild symptoms which can occur include sore throat and fever; in a proportion of cases more severe ...
awareness campaigns and
breast cancer Breast cancer is a cancer that develops from breast tissue. Signs of breast cancer may include a Breast lump, lump in the breast, a change in breast shape, dimpling of the skin, Milk-rejection sign, milk rejection, fluid coming from the nipp ...
testing. She often spoke about breast cancer awareness and worked towards removing the taboo around it. Asma collaborated with
Sadia Jabbar Sadia Jabbar Qasimis the founder of Mussarat lingerie it’s an online lingerie store launched on 11th January. In a short span,it’s gaining traction among young, urban women across Pakistan—an underserved market segment finally getting the a ...
to create a show Beautiful confessions with Asma Nabeel. The show had Asma as the host. The show aims to bring unheard stories of women that are unheard of in the society. The show was launched on women's day.


Awards

Asma Nabeel was named Pond's Miracle woman in 2015. She was nominated as Best Writer at the Lux Style Awards (2019) and Hum Style Awards (2019).


Filmography


Television

* '' Khaani'' * '' Khuda Mera Bhi Hai'' * '' Baandi'' * '' Surkh Chandni'' * '' Damsa'' * ''
Dil Kiya Karay ''Dil Kiya Karay'' () is a 2019 Pakistani television series directed by Mehreen Jabbar, produced by 7th Sky Entertainment and written by Asma Nabeel of '' Khaani'' fame. The series features Feroze Khan and Yumna Zaidi in lead roles. Plot ...
'' * '' Pinjra''


Films

* '' Maan Jao Naa''


References


External links

*
Asma Nabeel
{{DEFAULTSORT:Nabeel, Asma 1970s births 2021 deaths Pakistani screenwriters University of Karachi alumni Place of birth missing 21st-century screenwriters 21st-century Pakistani women writers Deaths from cancer in Pakistan Pakistani television writers Women television writers