Asit Kumarr Modi (born 24 December 1966) is an Indian television producer, director, actor and founder of Neela Film Productions. He is known for producing the serials,

Saarrthi ''Saarrthi'' is a Hindi drama television series broadcast on Star Plus and produced by Asit Kumarr Modi under Neela Tele Films Private Limited. It aired from 8 November 2004 to 15 February 2008 and contained 708 episodes. The story is a rewo ...

, , ''SAB Khelo SAB Jeeto!'', '' Wah! Wah! Kya Baat Hai!'', '' Krishnaben Khakhrawala'', '' Pyaar Mein Twist'', ''Meri Biwi Wonderful'', ''Yeh Duniya Hai Rangeen'' and ''Hum Sab Ek Hai''. Modi and his team of were among the first nine citizens of

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

to be nominated by the India's Prime Minister

Narendra Modi Narendra Damodardas Modi (born 17 September 1950) is an Indian politician who has served as the Prime Minister of India, prime minister of India since 2014. Modi was the chief minister of Gujarat from 2001 to 2014 and is the Member of Par ...

to promote his Clean India Campaign.

Education

He completed his Bachelor's degree in Commerce from Shri Chinai College of Commerce and Economics,

Mumbai Mumbai ( ; ), also known as Bombay ( ; its official name until 1995), is the capital city of the Indian state of Maharashtra. Mumbai is the financial capital and the most populous city proper of India with an estimated population of 12 ...

Career

Asit founded the television production company

Neela Tele Films Private Limited Neela Film Productions Private Limited, formerly called Neela Tele Films, is a production house based in Mumbai, India. It produces fiction and non-fiction shows for various television channels. The company was founded in 1995, and is managed ...

(now Neela Film Productions) in 1995, with producing the first show of the company ''Hum Sab Ek Hain'', followed by shows in other genres including comedy, drama, poetry series and reality/game shows. The Hindi sitcom aired on

Sony SAB Sony SAB is an Indian Hindi-language general entertainment pay television channel owned by Culver Max Entertainment Culver Max Entertainment Pvt. Ltd., Trade name, trading as Sony Pictures Networks India (SPN or SPNI), is an Indian media ...

is based on Gujarati humorist Tarak Mehta's weekly column ''Duniya Ne Undha Chashma'' published in the Gujarati magazine ''Chitralekha''.Asit modified the show's story for the present-day audience.

Controversies

Lawsuit Over Unpaid Dues

In 2023, Shailesh Lodha, former actor on the show Taarak Mehta Ka Ooltah Chashmah, won a lawsuit against Asit for non-payment of dues. Lodha, who portrayed the titular character for 14 years, had quit the show in 2022. The court ordered Asit to pay ₹1.05 crore to Lodha. The dispute arose when Lodha approached the

National Company Law Tribunal The National Company Law Tribunal (NCLT) is a quasi-judicial body in India that adjudicates issues relating to Indian companies. The tribunal, established under the Companies Act 2013, was constituted on 1 June 2016 by the government of India a ...

(NCLT) after the producers failed to clear his dues. Lodha emphasized that his fight was for justice and self-respect rather than money, highlighting issues with the producers' contractual demands

Harassment Allegations

In May 2023, ''

Taarak Mehta Ka Ooltah Chashmah ''Taarak Mehta Ka Ooltah Chashmah'' (), often abbreviated as ''TMKOC'', is an Indian sitcom and Indian comedy based on the weekly column ''Duniya Ne Undha Chasma'' by Tarak Mehta for the magazine '' Chitralekha''. Produced by Asit Kumarr Modi ...

'' actress Jennifer Mistry accused Asit of sexual harassment and mistreatment on the show's set. She revealed that despite filing a complaint and recording her statement, there has been little progress in the case. According to Mistry, Asit has made counter-allegations against her, claiming she created a hostile work environment and behaved inappropriately with male cast members. The show's production house has since established an Internal Complaint Committee (ICC) to address such issues, following directives from the

National Commission for Women The National Commission for Women (NCW) is a statutory body of the Government of India, generally concerned with advising the government on all policy matters affecting women. It was established on 31 January 1992 under the provisions of Nation ...

and local authorities. Mistry expressed disappointment over the delay in the investigation and vowed to prove her case with substantial evidence.

Filmography

Awards and recognition

*5th National Conference organized by the HR Club *

Indian Television Academy Awards The Indian Television Academy Awards, also known as the ITA Awards, is an annual award ceremony organised by the Indian Television Academy to honour excellence in Hindi-language television, films and web content. The Indian Television Academ ...

Indian Telly Awards The Indian Telly Awards is an annual award for excellence both on-screen and behind-the-scenes of Hindi-language television. Conceptualised and created by Anil Wanvari, the founder, CEO of media and services group, indiantelevision.com, they a ...

* Lion's Gold Award by Lion's Club Mumbai

References

External links

* {{DEFAULTSORT:Modi, Asit Kumar 1966 births Living people Indian television producers People from Maharashtra