Asian Paints Sharad Shamman
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Asian Paints Sharad Shamman () is an excellence award given to the best decorated
Durga Puja Durga Puja (ISO 15919, ISO: , ), also known as Durgotsava or Shaaradotsava, is an annual festival originating in the Indian subcontinent which pays homage to the Hinduism, Hindu goddess Durga, and is also celebrated because of Durga's victo ...
Pandal in
Kolkata Kolkata, also known as Calcutta ( its official name until 2001), is the capital and largest city of the Indian state of West Bengal. It lies on the eastern bank of the Hooghly River, west of the border with Bangladesh. It is the primary ...
during the festival in October. Since its inception in 1985, Asian Paints Sharad Shamman has been heralded as the true achievement for excellence in decorating the abodes for
Goddess A goddess is a female deity. In some faiths, a sacred female figure holds a central place in religious prayer and worship. For example, Shaktism (one of the three major Hinduism, Hindu sects), holds that the ultimate deity, the source of all re ...
Durga Durga (, ) is a major Hindu goddess, worshipped as a principal aspect of the mother goddess Mahadevi. She is associated with protection, strength, motherhood, destruction, and wars. Durga's legend centres around combating evils and demonic ...
. As time has progressed there have been numerous awards being given by many other companies for creative excellence, but still Asian Paints Sharad Shamman is considered the most important award and the rightful judgement for excellence. It is a trendsetter for all the later awards.


About the Award

"Asian Paints Sharad Shamman" was started in 1985 as a means for awarding the best decorated puja pandal during Durga Puja in
Kolkata Kolkata, also known as Calcutta ( its official name until 2001), is the capital and largest city of the Indian state of West Bengal. It lies on the eastern bank of the Hooghly River, west of the border with Bangladesh. It is the primary ...
. Sharad means "Autumn (as the festival takes place at that season)" and Shamman means "Award/Respect", and was sponsored by
Asian Paints Asian Paints Ltd is an Indian multinational paint company, headquartered in Mumbai. The company is engaged in the business of manufacturing, selling and distribution of paints, coatings, products related to home décor, bath fittings and provi ...
, hence the name Asian Paints Sharad Shamman. Out of about 3000 puja pandals in Kolkata, few get shortlisted and among them six are given the awards.


Award Categories

Total six awards are given to six puja pandals. When Sharad Shamman started in 1985 only three awards were given to three Best Puja pandals. From 1994 a special award called "Discovery of the Year" was introduced to honour a completely unknown pandal for its excellence. This four categories were continued for the next six years. But in 2000 Asian Paints felt the awards were too similar, there was no demarcation to identify Best Decoration of the pandal or the Best looking Idol. Hence in 2000 two new categories were introduced - "Creative Excellence (Nobbo Nakshi)", which focussed on the Best decorated Pandal, and "Best Artisan", given to the artist of the Best looking Idol. In 2010, the "Creative Excellence" was renamed to "Innovative Excellence" and it was continued for five years. Although in 2015, the Asian Paints committee didn't pick any puja for "Innovative Excellence" but the number of awards remained unaltered by introducing one more puja in "Discovery of the year" category. Keeping in mind the large growth and globalization in Kolkata Durga Puja, Asian Paints committee introduced another special award namely "Special Jury Award" on overall excellence. At present these seven categories (three for Best Pujas, two for Discovery of the year, one for Best Artisan and one for Special Award) represent Asian Paints Sharad Shamman. Some of the parameters for awarding the pandals include the overall beauty and grandeur of a pandal based on a chosen theme, the beauty of the Durga protima, how well the sanctum of the protima has been shown, and the finesse in the work done on the pandal. In 2020, due to nationwide
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
, the Asian Paints Sharad Shamman judges didn't make a physical appearance on the participating pandels, the whole process had been successfully organised online by the APSS committee.


Best Puja (Shrestho Pujo)

years active (1985–present)

This award was the first award given when APSS started in 1985. Three puja pandals are selected based on everything, i.e., Decorative excellence, best looking idol, ambiance, lighting etc. No demarcations are there like winner, first runner-up: instead all three pujas are considered to be the ''Best Puja''. Normally winners in these category used to be the well-known Pujas, but nowadays many unknown Pujas have cropped up with the technical excellence to bag this award. At present, Durga Pujas in Kolkata are more ''theme'' oriented. Some specific theme like Madhubani art or earthen cups or a place like Kerala, will be the base for the decoration. In 2001, "Bosepukur Sitalamandir" decorated its pandal completely of earthen cups and was so popular that it won the Best Puja award hands down. There have been many Pujas which has won this award many times. "Adi Ballygunge" leads the list with five wins. A puja, once been declared a winner in this list cannot be declared in the "Discovery of the Year" award though it can win "Creative Excellence" or "Best Artisan" award. Among the asian paints sharad samman winners (see the above list "Most wins") "Laketown Natunpally Pradeep Sangha" is the first puja committee who had win the prestigious durga puja award (Best Puja or, Shrestho Pujo) for ''consecutive three years'' (2006, 2007 and 2008) for the first time in North Kolkata and for the second time in Kolkata after Adi Ballygunge. In 2019, another puja from North Kolkata namely "Talapark Pratyay" also achieved this unique record after "Natunpally Pradeep Sangha". Till date "Suruchi Sangha", "Naktala Udayan Sangha" and "Behala Natun Dal" had also achieved the award for three consecutive years.


Discovery of the Year (Bochorer Bismoy)

years active (1994–present)
''Discovery of the Year'' was first introduced in 1994 as a means to introduce a previously unknown and undiscovered Puja Pandal. Many unknown Pujas have cropped up on this list which are extremely popular in Kolkata. Notable among them are Barisha Sahajatri, Karbagan, Shivmandir Sarbojanin etc. Laketown Netaji Sporting Club modeled their pandal totally on a village situated on a hill and won this award in 2003. It has also happened many times that a Puja Pandal has already been popular in Kolkata in the previous year, but wins the "Discovery" award next year. In that case logically that is not a "Discovery of the Year". A Puja, once winning this title, can't win it again. Rammohan Sammilani won the discovery of the year in 1994.


Creative Excellence (Nobbo Nakshi)

years active (2000–present)
Started in 2000, ''Creative Excellence'' or Nobbo Nakshi in
Bengali Bengali or Bengalee, or Bengalese may refer to: *something of, from, or related to Bengal, a large region in South Asia * Bengalis, an ethnic and linguistic group of the region * Bengali language, the language they speak ** Bengali alphabet, the w ...
, is given as a means to felicitate the pandal with the best decoration. Pandals which has won the "Best Puja" and the "Discovery of the Year" can also win this award. "Darpanarayan Tagore Street" decorated their pandal entirely out of cowdung, which won them the first "Creative Excellence" award in 2001. Puja clubs can win this award anytime irrespective of whether they are a previously unknown puja or a famous one. Judges look for the intricacies and the details woven into creating the concept truly, and depicting them with technical brilliance.


Best Artisan (Shrestho Protimashilpi)

years active (2000–present)
Introduced in 2000, Best Artisan award is given to the maker of the Best Idol. Judges look for beauty, peace, strength, prowess in the idol and how good the idol can blend with the theme for the puja. Notable among the winners are Sanatan Dinda who has won 3 Best Artisan award, one for "Hatibagan Sarbojanin" in 2000 and two for "Nalin Sarkar Street" in 2004 and 2006, Shri Pradip Rudra Paul who won 2 awards for "Behala Adarshapally", Shri Purnendu Dey who won two awards, one for "Chakraberia Sarbojanin" in 2007 and for "Barisha Club" in 2008, Shri Subrata Banerjee who won two awards for "Tala Barowari" in 2015 and 2016 and Mr. Bhabotosh Sutar who won two awards for Naktala Udayan Sangha in 2011 and for Suruchi Sangha in 2019. Behala Adarshapally won both the categories of Best Puja and Best Artisan in 2005. Special Award(Bisesh Shamman) the special jury award on overall excellence


The Award

The statuette given for Asian Paints Sharad Shamman looks like a conch shell. It is a small silver structure(previously gold) which is situated on a pedestal. This is enclosed in a glass box and handed over to the winners along with a
cheque A cheque (or check in American English) is a document that orders a bank, building society, or credit union, to pay a specific amount of money from a person's account to the person in whose name the cheque has been issued. The person writing ...
. Variations include for the statuette for "Creative Excellence" award. This includes a statue of an earthen pot with the traditional coconut and mango leaves on it. This is also made of silver.
From 2016, the design of the prestigious Asian Paints Sharad Samman statuette has been modified making it more attractive and glowing. It now looks like a lotus with a stand holding it with a pedestal which is enclosed in a glass box. The height of the statuette has been enhanced as compared to the previous one.


Asian Paints Logo and slogan

For Asian Paints Sharad Shamman, a logo of a young boy playing the ''dhak''(drum) is shown. Also among the logos are a face of Maa
Durga Durga (, ) is a major Hindu goddess, worshipped as a principal aspect of the mother goddess Mahadevi. She is associated with protection, strength, motherhood, destruction, and wars. Durga's legend centres around combating evils and demonic ...
in monochrome line drawing, little kids playing with balloons etc. The slogan for the award is "Shuddha suchi, sustha ruchi'r sera bachai" which means "The best from the artistically efficient and culturally significant", as described by the late
poet A poet is a person who studies and creates poetry. Poets may describe themselves as such or be described as such by others. A poet may simply be the creator (thought, thinker, songwriter, writer, or author) who creates (composes) poems (oral t ...
Shri Subhash Mukhopadhay. From that point this has been the main slogan for the award.


Judges and judgement

The judges for the award are chosen from a who's who of the Begali
Literati Literati may refer to: *Intellectuals or those who love, read, and comment on literature * Intelligentsia, a status class of highly educated people who consciously shape society *The scholar-official or ''literati'' of imperial/medieval China **Qin ...
and include artists, art critics, writers, actors, politicians, models, singers, poets etc. Notable among those chosen over the years are artist Shuvaprasanna, actors Sabyasachi, Moon Moon Sen, magician P.C. Sorcar, vocalist Bratati etc. Puja pandals are requested to submit their application by the 3rd day of the Puja. The judges go around the town on the fifth and sixth day and visit all the different Puja pandals. On the seventh day 12 finalists are short-listed and their names are declared. Finally, on the evening of the eighth day, the winners in the different categories are declared and are handed over with their trophies.


List of winners

The following is the list of winners and their artists for Asian Paints Sharad Shamman from the past 34 years. Most wins:
The collective most wins are by the following Pujas: *New Alipore Suruchi Sangha (12) *Naktala Udayan Sangha (7) *Barisha Club (7) * *Nalin Sarkar Street (6) *Tala Park Pratyay (6) *Adi Ballygunge (5) *Mudiali (4) *Arjunpur Amra Sabai Club (5) *Behala Adarshapally (4) *Shibmandir Sarbojanin Durgotsab Samiti (4) *Behala Natun Dal (4) *State Bank Park Sarbojanin Durgotsob (4) *Laketown Natunpally Pradeep Sangha (3) *Tala Barowari (3) *Sunilnagar (3) *Telengabagan Sarbojanin (3) *Haridevpur Ajeya Sanghati (3) *Pathuriaghata 5er Pally (3) *Karbagan (3) *Chakraberia Sarbojanin (3) *Kidderpore Pally Saradiya (3) *Hatibagan Sarbojanin (3) *Behala Club (3) *Kashi Bose Lane (3) *Chetla Agrani Club (3) *Chorebagan Sarbojanin (3) Among the artisans ''Sanatan Dinda'' leads with five wins, one for Hatibagan Sarbojanin, another for Barisha Club and three for Nalin Sarkar Street. Amar Sarkar has 3 wins for Ajeya Sanghati * Barisha Club's collective win is 7. This club is a merge of the former clubs ''Shrishti'' and ''Sahajatri''. Sahajatri won one award in 1998 and Shrishti won two awards in 2001 and 2004. Hence together with these awards and the award for 2008, 2010 and 2012 ,2020 * Among the asian paints sharad samman winners (see the above list "Most wins") Laketown Natunpally Pradeep Sangha is the first puja committee who had win the prestigious durga puja award for consecutive three years (2006, 2007 and 2008). This rare record was broken by two prestigious Puja committee "Naktala Udayan Sangha" and "Suruchi Sangha".


References

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External links


Official Asian Paints Sharad Shamman site
Durga Puja Culture of West Bengal Indian awards Awards established in 1985 Culture of Kolkata 1985 establishments in West Bengal Durga Puja in popular culture