Ashwin Navin (born c.1977) is an American entrepreneur who is the
CEO
A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization.
CEOs find roles in variou ...
and co-founder of
Samba TV
Samba TV is a television technology company that offers real-time insights and audience analytics. It was founded in 2008 by early employees of BitTorrent, including Samba TV's current chief executive officer, Ashwin Navin. The company develops ...
, a data and analytics service that measures television viewership using opt-in data from Internet-connected devices and set-top boxes. The company has been compared to more traditional TV measurement firms like
Nielsen which rely on the
people meter
A people meter is an audience measurement tool used to measure the viewing habits of TV and cable audiences.
Meter
The People Meter is a 'box', about the size of a paperback book. The box is hooked up to each television set and is accompanied by ...
to gather viewership data.
Prior to Samba TV, Navin was the president and co-founder of
BitTorrent, Inc. He joined
Bram Cohen
Bram Cohen is an American computer programmer, best known as the author of the peer-to-peer (P2P) BitTorrent protocol in 2001, as well as the first file sharing program to use the protocol, also known as BitTorrent. He is also the co-founder of ...
, the inventor of
BitTorrent
BitTorrent is a Protocol (computing), communication protocol for peer-to-peer file sharing (P2P), which enables users to distribute data and electronic files over the Internet in a Decentralised system, decentralized manner. The protocol is d ...
, in 2004 and reportedly handled business and company-related matters while Cohen focused on engineering and product development.
Navin reportedly evaluated Cohen's invention for
Yahoo!
Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, and its a ...
in 2004. Although it was a notable development for the Internet, BitTorrent was widely considered to be the bane of the film industry, because it made the cost of transferring large files, including unlicensed film copies, negligible to the end user.
Navin is also an investor in SELFMADE, Collective, Invisible Commerce,
Klarna
Klarna Group plc, commonly referred to as Klarna, is a Swedish fintech company that provides online financial services. The company provides payment processing services for the e-commerce industry, managing store claims and customer payments. Th ...
,
Cameo (website)
Cameo is an American video-sharing website headquartered in Chicago, Illinois. Created in 2016 by Steven Galanis, Martin Blencowe, and Devon Spinnler Townsend, and launched in March 2017, the site allows fans to send some basic information to ...
, GGWP, Convoy Inc,
Impossible Foods,
vidIQ,
Touch of Modern,
Crunchyroll
Crunchyroll is an American Video on demand#Subscription models, subscription video on-demand Over-the-top media service, over-the-top Streaming media, streaming service owned by Sony, Sony Group Corporation. The service primarily distributes fi ...
, and
HappyCow.
Early career
Navin is a 1999 graduate of
Claremont McKenna College
Claremont McKenna College (CMC) is a Private college, private Liberal arts colleges in the United States, liberal arts college in Claremont, California. It has a curricular emphasis on government, economics, public affairs, finance, and internat ...
with a dual B.A. in government and economics. Before BitTorrent, he was employed at
Yahoo!
Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, and its a ...
from 2002 to 2004 in its corporate development group which handled corporate strategy and acquisitions. Before Yahoo!, Navin worked on
Wall Street
Wall Street is a street in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It runs eight city blocks between Broadway (Manhattan), Broadway in the west and South Street (Manhattan), South Str ...
with
Goldman Sachs
The Goldman Sachs Group, Inc. ( ) is an American multinational investment bank and financial services company. Founded in 1869, Goldman Sachs is headquartered in Lower Manhattan in New York City, with regional headquarters in many internationa ...
and
Merrill Lynch
Merrill Lynch, Pierce, Fenner & Smith Incorporated, doing business as Merrill, and previously branded Merrill Lynch, is an American investment management and wealth management division of Bank of America. Along with BofA Securities, the investm ...
both as an investment banker and research analyst.
In 2000, Navin helped start Epoch Partners, a technology-based financial services company that was acquired by
Goldman Sachs
The Goldman Sachs Group, Inc. ( ) is an American multinational investment bank and financial services company. Founded in 1869, Goldman Sachs is headquartered in Lower Manhattan in New York City, with regional headquarters in many internationa ...
in 2001.
Commercializing BitTorrent

Cohen entrusted Navin with the responsibility of crafting a business model for BitTorrent with hopes of bringing BitTorrent out of the fringes and into the mainstream. Navin has assumed the public face of the company as an evangelist for its commercial viability. In 2007, Navin launched 3 commercial products: the BitTorrent Entertainment Network in February, the BitTorrent SDK in June, and BitTorrent DNA in October. As the foundation for these products, in 2006 Navin acquired
uTorrent which is the largest
Torrent client in the world, outside China.
To catalyze BitTorrent's commercialization, Navin began by engaging movie industry executives directly. Although predicted by many to be highly unlikely, BitTorrent has struck relationships with many major media companies including
Warner Brothers
Warner Bros. Entertainment Inc. (WBEI), commonly known as Warner Bros. (WB), is an American filmed entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California and the main namesake subsidiary of Warner Bro ...
,
20th Century Fox
20th Century Studios, Inc., formerly 20th Century Fox, is an American film studio, film production and Film distributor, distribution company owned by the Walt Disney Studios (division), Walt Disney Studios, the film studios division of the ...
,
Paramount Pictures
Paramount Pictures Corporation, commonly known as Paramount Pictures or simply Paramount, is an American film production company, production and Distribution (marketing), distribution company and the flagship namesake subsidiary of Paramount ...
,
MTV
MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...
,
Lionsgate Lions Gate, Lion Gate or similar terms may refer to:
Gates
*Lion Gate at Mycenae in Greece
*Lion Gate, one of the entrances to the ancient Hittite city of Hattusa, now in Turkey
*Lion Gate, one of the entrances to the gardens of Hampton Court Pala ...
,
Kadokawa Pictures
Kadokawa Daiei Studio Co., Ltd., formerly is the film production division of the Japanese company the Kadokawa Corporation.
History
In 1945, Genyoshi Kadokawa established Kadokawa Shoten Publishing Co., focusing on the publishing business. ...
, and some others.
Beyond copyright issues, BitTorrent also faced struggles with
cable companies and
ISPs which were overwhelmed with high volumes of P2P traffic on their networks. In the wake of FCC hearings that pitted Comcast and BitTorrent against each other for traffic management policies that inhibited P2P file transfers, Navin was responsible for striking a deal with Comcast that resolved the companies' differences and defused a contested issue in the
Network Neutrality
Net neutrality, sometimes referred to as network neutrality, is the principle that Internet service providers (ISPs) must treat all Internet communications equally, offering users and online content providers consistent transfer rates regard ...
debate.
Founding Samba TV
After leaving BitTorrent, Navin founded
Samba TV
Samba TV is a television technology company that offers real-time insights and audience analytics. It was founded in 2008 by early employees of BitTorrent, including Samba TV's current chief executive officer, Ashwin Navin. The company develops ...
in 2008 (at the time called Flingo) with the vision of developing software for
Smart TV
A smart TV, also known as a connected TV (CTV or, rarely, CoTV), is a traditional television set with integrated Internet and interactive Web 2.0 features that allow users to stream music and videos, browse the internet, and view photos. Smart T ...
s. The initial goal was to help media companies like
Showtime,
FOX
Foxes are small-to-medium-sized omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull; upright, triangular ears; a pointed, slightly upturned snout; and a long, bushy tail ("brush").
Twelve species ...
,
A+E Networks
A, or a, is the first letter and the first vowel letter of the Latin alphabet, used in the modern English alphabet, and others worldwide. Its name in English is '' a'' (pronounced ), plural ''aes''.
It is similar in shape to the Ancient ...
,
TMZ
''TMZ'' is an American entertainment-focused tabloid news organization owned by Fox Corporation. It made its debut on November 8, 2005, as a collaboration between AOL and Telepictures, a division of Warner Bros., until Time Warner divested ...
,
Revision3
Revision3 was a San Francisco, California, San Francisco–based Multi-channel network, multi-channel television network that created, produced and distributed streaming television shows on niche topics. Founded in 2005, it operated as a subsidia ...
,
PBS
The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia. PBS is a publicly funded nonprofit organization and the most prominent provider of educat ...
and
CBS
CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
develop TV apps that synchronize with linear
Broadcast programming
Broadcast programming is the practice of organizing or ordering (scheduling) of broadcast media shows, typically radio and television, in a daily, weekly, monthly, quarterly, or season-long schedule.
Modern broadcasters use broadcast autom ...
and
Non-linear media
Non-linear media is a form of audiovisual media that can be interacted with by the viewer, such as by selecting television shows to watch through a video on demand type service, by playing a video game, by clicking through a website, or by interact ...
.
In 2011, the company launched its patented automatic content recognition technology, which uses video fingerprinting to identify on-screen content and power cross-screen interactive TV apps on Smart TVs.
Mark Cuban, August Capital and Gary Lauder led Samba TV's first round of l funding at CES in 2012. And, in 2013, with the Samba TV name, the company launched the first cross-screen advertising solution tied to real-time contextual awareness of what's on a Smart TV screen within a household.
In 2017, Inc Magazine named Samba TV one of the fastest-growing companies in America. In 2020, Samba TV publicly confirmed that it crossed over $100M in revenue for the 2019 fiscal year and published its path for continued global expansion.
In 2021, Samba TV filed for an IPO led by various underwriters including BofA Securities, Evercore ISI, Oppenheimer & Co. and other investment banks.
References
External links
NPR's All Things Considered interviews Ashwin NavinPodcast with Navin's views on the Download business and DRMPodcast with Navin's views on BitTorrent in China
{{DEFAULTSORT:Navin, Ashwin
American chief executives
American people of Indian descent
BitTorrent
Claremont McKenna College alumni
Merrill (company) people
Year of birth missing (living people)
Living people
Goldman Sachs people