Aseel (

Persian Persian may refer to: * People and things from Iran, historically called ''Persia'' in the English language ** Persians, the majority ethnic group in Iran, not to be conflated with the Iranic peoples ** Persian language, an Iranian language of the ...

: 'Authentic') is an

e-commerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...

marketplace which was launched in May 2019 by Nasrat Khalid to enable

artisans An artisan (from , ) is a skilled worker, skilled craft worker who makes or creates material objects partly or entirely by handicraft, hand. These objects may be wikt:functional, functional or strictly beauty, decorative, for example furnit ...

to sell their products abroad. In August 2021 an emergency appeal for aid to Afghanistan was launched through the website.

Transport logistics

In July 2021 concerns were reported by the company over potential difficulty fulfilling orders due to security concerns over transporting goods by road through Afghanistan.

Humanitarian aid

As of August 2021, the company began humanitarian aid work in

Kabul province Kabul (Dari/Pashto: ), situated in the east of the country, is one of the thirty-four provinces of Afghanistan. The capital of the province is Kabul city, which is Afghanistan's capital and largest city. The population of the Kabul Province is ...

, and have been able to successfully distribute over 3,000 emergency packs to assist

internally displaced people An internally displaced person (IDP) is someone who is forced to leave their home but who remains within their country's borders. They are often referred to as refugees, although they do not fall within the legal definitions of a refugee. I ...

with food and shelter. In 2020 Aseel also ran fundraising initiatives to help artisans who were suffering hardship through the on-going effects of the Covid-19 pandemic on production and marketing of their goods. Currently, they are working on methods to safely expand their emergency aid work through Afghanistan.

References

External links

*{{Official website E-commerce software 2018 establishments Philanthropic organizations