Asda Mobile is a mobile virtual network operator (MVNO) in the United Kingdom operated by

Asda Asda Stores Limited (), trading as Asda and often styled as ASDA, is a British supermarket and petrol station chain. Its headquarters is in Leeds, England. The company was incorporated as Associated Dairies and Farm Stores in 1949. It expanded ...

and using the

Vodafone Vodafone Group Public Limited Company () is a British Multinational company, multinational telecommunications company. Its registered office and global headquarters are in Newbury, Berkshire, England. It predominantly operates Service (economic ...

network. Asda Mobile is available in over 360 stores across the UK and online through purchasing either a SIM card (standard, micro or nano SIM) or through an Asda Mobile handset.

History

Asda Mobile was founded in 2007, and was only available in 51 of Asda's stores at first. The network was launched in response to lack of transparency among other retailers about their mobile offers and was directly competing with Tesco Mobile. The network originally running on

infrastructure until 2013, when it switched to EE. A return to

was announced in October 2020, with customers being switched over in February 2021. In June 2023, Asda Mobile's network operator Vodafone began phasing out 3G coverage.

Coverage and network

Asda Mobile previously used the EE network before reverting to

in 2021. The move brought additional features, including WiFi Calling and unlimited data plans, but was criticised for requiring customers to switch sim cards. During the switch, customers were provided with a free month for their bundle. Asda Mobile currently has no fees to customers for the use of roaming in EU countries with a fair usage data cap of 5GB.

Awards

Asda Mobile was awarded the ''

Which? ''Which?'' is a United Kingdom brand name that promotes informed consumer choice in the purchase of goods and services by testing products, highlighting inferior products or services, raising awareness of consumer rights, and offering indepen ...

'' award for "Best Mobile Network" for 2010, 2011 and 2012, and was recommended in 2016. Asda Mobile was also named as a ''Which?'' recommended provider for 2019 and 2018. Awards were based on coverage, pricing and customer service.

References

External links

Official WebsiteOld Website
{{Walmart Mobile virtual network operators British companies established in 2007 Telecommunications companies established in 2007 Mobile phone companies of the United Kingdom Mobile