Asana, Inc. ( or ) is an American software company based in

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

whose flagship Asana service is a web and mobile "work management" platform designed to help teams organize, track, and manage their work. Asana, Inc. was founded in 2008 by

Dustin Moskovitz Dustin Aaron Moskovitz (; born May 22, 1984) is an American billionaire internet entrepreneur who co-founded Facebook, Inc. (now known as Meta Platforms) with Mark Zuckerberg, Eduardo Saverin, Andrew McCollum and Chris Hughes. In 2008, he left F ...

and Justin Rosenstein. The product launched commercially in April 2012. In September 2020, the company was valued at $5.5 billion following its direct listing.

History

The co-founders met at

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

, where Moskovitz, Facebook's co-founder and vice president of engineering, and his colleague Rosenstein created a productivity tool called Tasks. In 2008, the co-founders left Facebook to start Asana. Asana officially launched for free out of beta in November 2011 and commercially in April 2012. In 2014, Asana launched its native

iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...

app and in January 2015, Asana released its native Android app. In 2016, Asana raised $50 million in Series C financing led by

Sam Altman Samuel Harris Altman (born April 22, 1985) is an American technology entrepreneur, investor, and the chief executive officer of OpenAI since 2019 (he was Removal of Sam Altman from OpenAI, briefly dismissed and reinstated in November 2023). He ...

, President of

Y Combinator Y Combinator, LLC (YC) is an American technology startup accelerator and venture capital firm launched in March 2005 which has been used to launch more than 5,000 companies. The accelerator program started in Boston and Mountain View, Californi ...

. In 2017, Asana integrated with

Gmail Gmail is the email service provided by Google. it had 1.5 billion active user (computing), users worldwide, making it the largest email service in the world. It also provides a webmail interface, accessible through a web browser, and is also ...

, and launched its app in French and German. By January 2018, more than 35,000 paying customers were using Asana, including CityFibre,

AB-InBev Anheuser-Busch InBev SA/NV, known as AB InBev, is an American-Belgian multinational drink and brewing company based in Leuven, Belgium. It is the largest brewer in the world, and in 2023, was ranked 72nd in the ''Forbes'' Global 2000. Additio ...

, Viessmann,

eBay eBay Inc. ( , often stylized as ebay) is an American multinational e-commerce company based in San Jose, California, that allows users to buy or view items via retail sales through online marketplaces and websites in 190 markets worldwide. ...

Uber Uber Technologies, Inc. is an American multinational transportation company that provides Ridesharing company, ride-hailing services, courier services, food delivery, and freight transport. It is headquartered in San Francisco, California, a ...

Overstock.com Beyond, Inc. (formerly known as Overstock, Inc.) is an American internet retailer, online retailer that owns the "Bed Bath & Beyond" brand except for within Mexico and the "Overstock" brand, and runs online stores named with those brands. The M ...

Navy Federal Credit Union Navy Federal Credit Union (or Navy Federal) is an American global credit union headquartered in Vienna, Virginia, chartered and regulated under the authority of the National Credit Union Administration (NCUA). Navy Federal is the largest natural ...

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, and

IBM International Business Machines Corporation (using the trademark IBM), nicknamed Big Blue, is an American Multinational corporation, multinational technology company headquartered in Armonk, New York, and present in over 175 countries. It is ...

. That same year, the company raised $75 million in Series D funding led by Generation Investment Management, a firm backed by

Al Gore Albert Arnold Gore Jr. (born March 31, 1948) is an American former politician, businessman, and environmentalist who served as the 45th vice president of the United States from 1993 to 2001 under President Bill Clinton. He previously served as ...

. In November 2018, Asana raised another $50 million in funding in Series E to invest in international and product expansion. In September 2020, Asana went public on the

New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha ...

via a

direct public offering A direct public offering (DPO) is a method by which a company can offer an investment opportunity directly to the public. Description A DPO is similar to an initial public offering (IPO) in that securities, such as stock or debt, are sold to inv ...

. In August 2021, Asana dual listed on the Long-Term Stock Exchange. By December 2021, Asana's customer count increased to 114,000 with two million paid seats globally and 739 of these were spending $50,000 or more on an annualized basis. In April 2022, Asana released its annual Anatomy of Work Index. The report surveyed the behaviors and attitudes of more than 10,000 knowledge workers globally to highlight differences and year-over-year trends in the modern workplace. In September 2022, Asana had 131,000 customers, while the number of customers spending over $5,000 annually increased to 18,040, up 41%. In March 2025, Moskovitz announced his intention to retire from the company and transition to a chairman role once the company's board finds a replacement CEO.

Software

Asana is a

software-as-a-service Software as a service (SaaS ) is a cloud computing service model where the provider offers use of application software to a client and manages all needed physical and software resources. SaaS is usually accessed via a web application. Unlike oth ...

platform designed for team collaboration and work management. Teams can create projects, assign tasks, set deadlines, and communicate directly within Asana. It also includes reporting tools, file attachments, calendars, and goal tracking. In 2022, Asana released features for team organization; this included My Goals, Automatic Progress Updates, and integrations for

Google Workspace Google Workspace (formerly G Suite, formerly Google Apps) is a collection of cloud computing, Productivity software, productivity and Collaborative software, collaboration tools, software and products developed and marketed by Google. It con ...

and

Figma Figma is a collaborative web application for interface design, with additional offline features enabled by desktop applications for macOS and Windows. The feature set of Figma focuses on user interface and user experience design, with an empha ...

API and integrations

In April 2012, Asana released its

API An application programming interface (API) is a connection between computers or between computer programs. It is a type of software interface, offering a service to other pieces of software. A document or standard that describes how to build ...

to third-party developers. Asana's open API provided a means to read and input information and create programmed automation within the app. The Asana API is a RESTful interface, allowing users to update and access much of their data on the platform. In April 2021, Asana launched Asana Partners, which allows for cross-platform integration with its project management software. In July 2021, Asana launched an app for

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. The Asana app can be opened within the video-conferencing software Zoom. In 2023, Asana launched product capabilities focused on generative artificial intelligence.

Reception

Asana twice received a 4.5 out of 5 from ''

PC Magazine ''PC Magazine'' (shortened as ''PCMag'') is an American computer magazine published by Ziff Davis. A print edition was published from 1982 to January 2009. Publication of online editions started in late 1994 and continues . Overview ''PC Mag ...

''. In 2017, it was an Editors' Choice and was called "one of the best collaboration and productivity apps for teams" and went on to note its "thoughtful design, fluid interactive elements, and generous member allotment." In 2020, it received a Best of the Year award, remarking that it "is one of the best apps for managing tasks, workflows, and—yes—certain kinds of projects" despite not being a full-scale project management platform. Asana was named as one of the Best Workplaces for Parents in the US by Great Place to Work in 2020 and 2021. In 2021, ''Inc.'' named Asana to its annual Best Workplace list and one of the Best Led companies. ''

Fast Company ''Fast Company'' is an American business magazine published monthly in print and online, focusing on technology, business, and design. It releases six print issues annually. History ''Fast Company'' was founded in November 1995 by Alan Webb ...

'' named Asana the #15 most innovative companies and added the company to its Brands That Matter list.

References

External links