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formerly known as and Universal, is a Japanese manufacturer of
pachinko is a mechanical game originating in Japan that is used as an arcade game, and much more frequently for gambling. Pachinko fills a niche in Gambling in Japan, Japanese gambling comparable to that of the slot machine in the West as a form of l ...
,
slot machine A slot machine, fruit machine (British English), poker machine or pokie (Australian English and New Zealand English) is a gambling machine that creates a game of chance for its customers. A slot machine's standard layout features a screen disp ...
s,
arcade game An arcade game or coin-op game is a coin-operated entertainment machine typically installed in public businesses such as restaurants, bars and amusement arcades. Most arcade games are presented as primarily game of skill, games of skill and in ...
s and other gaming products, and a publisher of
video game A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device) to generate visual fe ...
s. Aruze possesses licenses to both manufacture and distribute casino machines in the American states of
Nevada Nevada ( ; ) is a landlocked state in the Western United States. It borders Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. Nevada is the seventh-most extensive, th ...
,
Mississippi Mississippi ( ) is a U.S. state, state in the Southeastern United States, Southeastern and Deep South regions of the United States. It borders Tennessee to the north, Alabama to the east, the Gulf of Mexico to the south, Louisiana to the s ...
and
New Jersey New Jersey is a U.S. state, state located in both the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. Located at the geographic hub of the urban area, heavily urbanized Northeas ...
. The company's corporate headquarters are in
Tokyo Tokyo, officially the Tokyo Metropolis, is the capital of Japan, capital and List of cities in Japan, most populous city in Japan. With a population of over 14 million in the city proper in 2023, it is List of largest cities, one of the most ...
. Aruze is also the licence holder of the video game franchise '' Shadow Hearts''. Up until February 18, 2012, the company owned approximately 21% of
Wynn Resorts Wynn Resorts, Limited is an American publicly traded corporation based in Paradise, Nevada, that is a developer and operator of high-end hotels and casinos. It was founded in 2002 by former Mirage Resorts Chairman and CEO Steve Wynn and is now r ...
. On November 1, 2009, Aruze Corporation changed its name to Universal Entertainment Corporation.


Universal

Universal Lease Co., Ltd was established in December 1969. It later changed its name to Universal Ltd in Japan. Universal Distributing Company opened as an american subsidiary to sell video games direct to operators, and was later named Universal USA. They initially earned success with
arcade video game An arcade video game is an arcade game that takes player input from its controls, processes it through electrical or computerized components, and displays output to an electronic monitor or similar display. All arcade video games are coin-oper ...
s that cloned popular arcade games. ''Scratch'' (1977) was a '' Breakout'' clone that became the third highest-earning arcade video game of 1977 in Japan, just below '' Speed Race DX'' and ''Breakout''. ''Scratch'' was again Japan's fourth highest-earning arcade video game of 1978. ''Cosmic Monsters'' (1978) was a ''
Space Invaders is a 1978 shoot 'em up video game developed and published by Taito for Arcade video game, arcades. It was released in Japan in April 1978, with the game being released by Midway Manufacturing overseas. ''Space Invaders'' was the first fixed s ...
'' clone that became Japan's sixth highest-earning arcade video game the same year. Universal eventually moved away from clones and began producing original arcade games. (1978) was a sit-down arcade racing game that used a
16-bit 16-bit microcomputers are microcomputers that use 16-bit microprocessors. A 16-bit register can store 216 different values. The range of integer values that can be stored in 16 bits depends on the integer representation used. With the two ...
central processing unit A central processing unit (CPU), also called a central processor, main processor, or just processor, is the primary Processor (computing), processor in a given computer. Its electronic circuitry executes Instruction (computing), instructions ...
(CPU), for which it was advertised as the world's first 16-bit game; it was among Japan's top twenty highest-earning arcade video games of 1978. Universal followed with the hugely influential
platform game A platformer (also called a platform game, and sometimes a jump 'n' run game) is a subgenre of action game in which the core objective is to move the player character between points in an environment. Platform games are characterized by levels wi ...
'' Space Panic'' (1980) and the maze game '' Lady Bug'' (1981). Universal's greatest hit game was '' Mr. Do!'' (1982), which spawned three sequels in the eventual
Mr. Do series is a 1982 maze video game developed by Universal Entertainment, Universal. It is the first arcade video game to be released as a Arcade conversion, conversion kit for other cabinets; Taito published the conversion kit in Japan. The game was insp ...
: ''Mr. Do's Castle'', ''Mr. Do's Wild Ride'' and ''Do Run Run''. Cashing-in on the success of laserdisc video games, Universal released '' Super Don Quix-ote'' in 1984, on a new standardized laserdisc video game system they called the Universal System 1. A new game was planned every six months for the Universal System 1, including an unreleased laserdisc adventure game based on ''Mr. Do!'', but the company stopped producing arcade games in 1985, and ''Super Don Quix-ote'' ended up being the only game released for the system. Universal Distributing of Nevada (UDN) was established to begin selling Universal's first slot machines direct to the gaming industry. Several Universal titles were designed by Kazutoshi Ueda, most notably '' Mr. Do!'' (1982). He later left Universal and went on to work at Tehkan (now Tecmo), then became a co-founder of
Atlus is a Japanese video game developer, video game publisher, publisher, Arcade game, arcade manufacturer and distribution company based in Tokyo. A subsidiary of Sega, the company is known for the ''Megami Tensei'', ''Persona (series), Persona'' ...
, where he worked on the ''
Megami Tensei ''Megami Tensei'', marketed internationally as ''Shin Megami Tensei'' (formerly ''Revelations''), is a Japanese media franchise created by Aya Nishitani, Kouji Okada, Kouji "Cozy" Okada, Ginichiro Suzuki, and Kazunari Suzuki. Primarily developed ...
'' series. Ueda's work at Universal inspired the game design style of Tehkan's Michitaka Tsuruta, who went on to create '' Guzzler'' (1983), '' Bomb Jack'' (1984), '' Solomon's Key'' (1986), and the '' Captain Tsubasa'' game series. In January 2005, the company became a wholly owned subsidiary of Aruze. Aruze Corporation changed its company name to Universal Entertainment Corporation effective November 1, 2009. On February 2, 2023, Aruze Gaming filed for
Chapter 11 bankruptcy Chapter 11 of the United States Bankruptcy Code ( Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, w ...
protection in the United States.


Relationship with SNK

In 2000, Aruze bought out SNK Corporation, maker of the Neo Geo. In exchange for the use of SNK's popular characters on their pachinko and slot machines, and a few games for the Neo-Geo, Aruze promised financial backing for the failing SNK. Instead Aruze instituted a program to liquidate SNK's assets and cut costs. This included licensing out popular IP to other companies (such as '' Metal Slug'' series, ''
The King of Fighters ''The King of Fighters'' (''KOF'') is a series of fighting games by SNK that began with the release of ''The King of Fighters '94'' in 1994. The series was initially developed for SNK's Neo Geo (system), Neo Geo MVS arcade hardware and received ...
'' series and '' Sengoku'' series), closing underperforming divisions, discontinuing distribution outside Japan, ending support for the Neo Geo arcade platform and selling off warehoused inventory. By 2001 it was clear to many SNK's employees that Aruze was not planning to preserve SNK and was simply going to let the company implode after liquidating most of its useful assets. So Eikichi Kawasaki and many other executives from SNK left to form Playmore in August 1, 2001. Over this period many rank and file employees left to join other arcade developers or form their own companies. In November 1, 2001, Aruze announced that its subsidiary, SNK to file for bankruptcy by the Osaka District Court on October 30, 2001 and all of its assets went up for bidding. Kawasaki's Playmore stepped in and bought up most of the auctioned assets and set itself up to re-enter the video game market as the successor to SNK. Playmore also acquired some of the companies formed by ex-SNK employees, namely Brezzasoft and Noise Factory, to jumpstart development of more titles for the Neo Geo arcade system. Playmore quickly went about re-establishing themselves in the market; they opened new branches in North America and Europe, announced development of new titles for the Neo Geo arcade system, started developing games for console and portable systems for the first time in years and re-established distribution channels to sell inventory for the Neo Geo home and pocket systems. To further establish themselves as a reborn SNK they officially changed their name to SNK Playmore in 2003. In October 2002, Aruze was sued by Playmore founder Eikichi Kawasaki for copyright infringement over SNK's intellectual properties, claiming their use was unauthorized by Playmore. In January 2004, a preliminary decision was handed down by the
Osaka is a Cities designated by government ordinance of Japan, designated city in the Kansai region of Honshu in Japan. It is the capital of and most populous city in Osaka Prefecture, and the List of cities in Japan, third-most populous city in J ...
District Court favoring SNK Playmore and was awarded 5.64 billion yen (US$57,627,468) in damages.


Notable games released by Universal

*''Scratch'' (1977) *'' Cosmic Monsters'' (1978) *''Get A Way'' (1978) *''Cosmic Alien'' (1979) *'' Space Panic'' (1980) *''No Man's Land'' (1980) *'' Lady Bug'' (1981) *'' Mr. Do!'' (1982) *''Mrs. Dynamite'' (1982 - Unreleased) *''Eggs'' (1983) *''
Mr. Do's Castle ''Mr. Do's Castle'' is a platform game released in Arcade video game, arcades by Universal Entertainment, Universal in September 1983. In Japan, the game is titled ''Mr. Do! versus Unicorns''. Marketed as a sequel to the original ''Mr. Do!'' rel ...
'' aka ''Mr. Do vs Unicorns'' (1983) *'' Mr. Do's Wild Ride'' (1984) *''
Do! Run Run ''Do! Run Run'', also known as ''Super Pierrot'' (スーパーピエロ ''Sūpā Piero''), is the fourth and final incarnation of ''Mr. Do!'', the Universal (game company), Universal video game mascot. Returning to his Mr. Do! roots, the clown h ...
'' (1984) *'' Jumping Jack'' (1984) *'' Super Don Quix-ote'' (1984) *''Captain Zap'' (1985 - Unreleased)


List of games published by Aruze


Notes


References


External links

* {{Authority control Amusement companies of Japan Gambling companies of Japan Companies based in Tokyo Slot machine manufacturers Video game companies of Japan Entertainment companies established in 1969 Japanese brands Companies listed on the Tokyo Stock Exchange