Arun Sundararajan
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Arun Sundararajan (
Tamil Tamil may refer to: People, culture and language * Tamils, an ethno-linguistic group native to India, Sri Lanka, and some other parts of Asia **Sri Lankan Tamils, Tamil people native to Sri Lanka ** Myanmar or Burmese Tamils, Tamil people of Ind ...
: அருண் சுந்தர்ராஜன்) (born in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
) is the Harold Price Professor of Entrepreneurship and Professor of Technology, Operations, and Statistics at the
Stern School of Business The Leonard N. Stern School of Business (also NYU Stern, Stern School of Business, or simply Stern) is the business schools, business school of New York University, a private university, private research university based in New York City. Founded ...
,
New York University New York University (NYU) is a private university, private research university in New York City, New York, United States. Chartered in 1831 by the New York State Legislature, NYU was founded in 1832 by Albert Gallatin as a Nondenominational ...
. For 2010–12, he is the Distinguished Academic Fellow at the Center for IT and the Networked Economy,
Indian School of Business The Indian School of Business (ISB) is a private business school with campuses in Hyderabad and Mohali, India. It offers various post-graduate management programs. History The Indian School of Business (ISB) was started in 1996 by a bunch of b ...
. Sundararajan is an expert on the economics of digital goods and network effects. He also conducts research about
network science Network science is an academic field which studies complex networks such as telecommunication networks, computer networks, biological networks, Cognitive network, cognitive and semantic networks, and social networks, considering distinct eleme ...
and the socioeconomic transformation of India.


Life and work

Arun Sundararajan graduated from the
Indian Institute of Technology Madras The Indian Institute of Technology Madras (IIT Madras or IIT-M) is a public technical university located in Chennai, Tamil Nadu, India. It is one of the eight public Institutes of Eminence of India. As an Indian Institute of Technology (IIT), ...
in 1993 with a BTech in
electrical engineering Electrical engineering is an engineering discipline concerned with the study, design, and application of equipment, devices, and systems that use electricity, electronics, and electromagnetism. It emerged as an identifiable occupation in the l ...
. He subsequently attended the
University of Rochester The University of Rochester is a private university, private research university in Rochester, New York, United States. It was founded in 1850 and moved into its current campus, next to the Genesee River in 1930. With approximately 30,000 full ...
where he received an M.Phil. in
operations research Operations research () (U.S. Air Force Specialty Code: Operations Analysis), often shortened to the initialism OR, is a branch of applied mathematics that deals with the development and application of analytical methods to improve management and ...
and a PhD in
business administration Business administration is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. Overview The administration of a business includes the performance o ...
. After he earned his doctorate, he joined the faculty at
New York University New York University (NYU) is a private university, private research university in New York City, New York, United States. Chartered in 1831 by the New York State Legislature, NYU was founded in 1832 by Albert Gallatin as a Nondenominational ...
, where his work focuses on the transformation of business and society by information technologies, and the Indian economy. Sundararajan's scholarly research analyzes what makes the economics of IT products and industries unique. He asserts that there are three technological invariants—digitization, exponential growth, and modularity—that have characterized and distinguished information technologies since the 1960s, and that these invariants lead to the ubiquity of information goods, digital piracy and network effects in IT industries. His research papers illustrate how these distinctive economics of information technologies warrant new pricing strategies, careful digital rights management, and a deeper understanding of network structure and dynamics. Sundararajan periodically writes and speaks about transformation through information technologies and business with a frequent focus on privacy and on India. He has been elected to the editorial boards of the prestigious journals Management Science and
Information Systems Research ''Information Systems Research'' is a quarterly peer-reviewed academic journal that covers research in the areas of information systems and information technology, including cognitive psychology, economics, computer science, operations research, de ...
(where he is currently a Senior Editor). He co-founded the NYU Summer Workshop on the Economics of Information Technology and the Workshop on Information in Networks. He received a 2010 Google-WPP Marketing Research Award,Professors Anindya Ghose and Arun Sundararajan Granted Prestigious Google & WPP Marketing Research Awards
/ref> the Best Paper award at the 2008 INFORMS Conference on Information Systems and Technology, and the Best Overall Paper award at the 2004 International Conference on Information Systems.


See also

*
Digital rights management Digital rights management (DRM) is the management of legal access to digital content. Various tools or technological protection measures, such as access control technologies, can restrict the use of proprietary hardware and copyrighted works. DRM ...
* Network effects *
Price discrimination Price discrimination (differential pricing, equity pricing, preferential pricing, dual pricing, tiered pricing, and surveillance pricing) is a Microeconomics, microeconomic Pricing strategies, pricing strategy where identical or largely similar g ...
*
Sharing economy The sharing economy is a socio-economic system whereby consumers share in the creation, production, distribution, trade and consumption of goods, and services. These systems take a variety of forms, often leveraging information technology and the ...


Bibliography

Patent: * Book: *


References


External links


Arun Sundararajan's personal web page

NYU Stern Faculty Page

Center for IT and the Networked Economy, Indian School of Business
* * * {{DEFAULTSORT:Sundararajan, Arun Living people New York University Stern School of Business faculty University of Rochester alumni 21st-century American economists Information systems researchers Indian emigrants to the United States Scientists from Chennai Year of birth missing (living people) IIT Madras alumni