Artesian Builds was an American custom
pc manufacturing company.
History
Artesian Builds was founded as Artesian Future Technologies in 2017 by Noah Katz to sell
cryptocurrency
A cryptocurrency, crypto-currency, or crypto is a digital currency designed to work as a medium of exchange through a computer network that is not reliant on any central authority, such as a government or bank, to uphold or maintain it. It ...
mining rigs.
Katz's other business venture was an
Etsy
Etsy, Inc. is an American e-commerce company focused on handmade or vintage items and craft supplies. These items fall under a wide range of categories, including jewelry, bags, clothing, home décor and furniture, toys, art, as well as craft ...
store selling custom cosplay armor founded in 2015.
Artesian Future Technologies was rebranded in 2020 as Artesian Builds to a custom high-end PC gaming manufacturer. Artesian would build PCs live on
Twitch
Twitch may refer to:
Biology
* Muscle contraction
** Convulsion, rapid and repeated muscle contraction and relaxation
** Fasciculation, a small, local, involuntary muscle contraction
** Myoclonic twitch, a jerk usually caused by sudden muscle co ...
.
Controversy
On March 1, 2022, Artesian held a Twitch live stream where it held sweepstakes to give away a PC. A streamer, Kiapiaa, won the giveaway, but Katz refused to give her the PC, claiming that she did not meet the requirements to be an "ambassador" because she didn't have a big enough social media following. Katz proceeded to reroll the sweepstakes. The decision caused an immediate uproar, with the company apologizing.
Bankruptcy and aftermath
On March 9, 2022, Artesian announced that it suspended all of its activities. On June 18, 2022, Artesian announced that it was holding a bankruptcy auction to sell off its assets. The assets sold in the auction included PC components, PCs, and GPUs.
References
{{reflist
Defunct companies
Insolvent companies
Defunct computer companies
Companies that filed for Chapter 11 bankruptcy in 2022