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Art valuation, an art-specific subset of financial valuation, is the process of estimating the
market value Market value or OMV (open market valuation) is the price at which an asset would trade in a competitive auction setting. Market value is often used interchangeably with ''open market value'', ''fair value'' or '' fair market value'', although t ...
of works of art. As such, it is more of a financial rather than an
aesthetic Aesthetics (also spelled esthetics) is the branch of philosophy concerned with the nature of beauty and taste, which in a broad sense incorporates the philosophy of art.Slater, B. H.Aesthetics ''Internet Encyclopedia of Philosophy,'' , acces ...
concern, however, subjective views of cultural value play a part as well. Art valuation involves comparing data from multiple sources such as art auction houses, private and corporate collectors, curators, art dealer activities, gallerists (gallery owners), experienced consultants, and specialized market analysts to arrive at a value. Art valuation is accomplished not only for collection, investment, divestment, and financing purposes, but as part of estate valuations, for charitable contributions, for
tax planning Tax avoidance is the legal usage of the tax regime in a single territory to one's own advantage to reduce the amount of tax that is payable. A tax shelter is one type of tax avoidance, and tax havens are jurisdictions that facilitate reduced taxe ...
, insurance, and loan collateral purposes. This article deals with the valuation of works of
fine art In European academic traditions, fine art (or, fine arts) is made primarily for aesthetics or creative expression, distinguishing it from popular art, decorative art or applied art, which also either serve some practical function (such as ...
, especially
contemporary art Contemporary art is a term used to describe the art of today, generally referring to art produced from the 1970s onwards. Contemporary artists work in a globally influenced, culturally diverse, and technologically advancing world. Their art is a ...
, at the top end of the international market, but similar principles apply to the valuation of less expensive art and
antique An antique () is an item perceived as having value because of its aesthetic or historical significance, and often defined as at least 100 years old (or some other limit), although the term is often used loosely to describe any object that i ...
s.


Historic valuation and contemporary art

The source of a work's artistic
charisma () is a personal quality of magnetic charm, persuasion, or appeal. In the fields of sociology and political science, psychology, and management, the term ''charismatic'' describes a type of leadership. In Christian theology, the term ''chari ...
has long been debated between artists who create and patrons who enable, but the charismatic power of artworks on those who would possess them is historically the initial driver of value.Balfe, Judith, Ed., Paying the piper: causes and consequences of art patronage, Univ. of Illinois Press, 1993, p.307. .Jeffri, Joan, Philanthropy and the American artist: A historical overview, '' The European Journal of Cultural Policy'', 3(2), 2009, pp. 207-233. In the 1960s that charismatic power started edging over to accommodate commercialized culture and a new industry of art, when aesthetic value fell from prominence to parity with Pop art and
Andy Warhol Andy Warhol (;''Random House Webster's Unabridged Dictionary''"Warhol" born Andrew Warhola Jr.; August 6, 1928 – February 22, 1987) was an American visual artist, film director and producer. A leading figure in the pop art movement, Warhol ...
's idea of business art, a recognition that art has become a business and making money in business is an art.Kuspit, Donald
Art Values or Money Values?
ARTnet.com, 6 March 2007.
One of many artists to follow Warhol is Jeff Koons, a stockbroker turned artist who also borrowed imagery from popular culture and made millions.Littlejohn, David, Who is Jeff Koons and Why Are People Saying Such Terrible Things About Him? ''Artnews'', April 1993, p. 94.Inflatable investments, The volatile art of Jeff Koons
''
The Economist ''The Economist'' is a British newspaper published weekly in printed magazine format and daily on Electronic publishing, digital platforms. It publishes stories on topics that include economics, business, geopolitics, technology and culture. M ...
'', 28 November 2009.
For collectors, the emotional connection felt toward a work or collection creates subjective personal value.How to Value Art
artnet.com, retrieved 21 November 2011.
The weight assigned by such a collector to that subjective measure as a portion of a work's overall financial value may be greater than that by an art speculator not sharing the collector's emotional investment, however, non-economic value measures such as "Do I like it?" or "Does it speak to me?" still have economic effect because such measures can be deciding factors in a purchase.Campbell, R.A.J.
Art as a Financial Investment
Erasmus Univ., Rotterdam, Maastricht Univ., 2007.
In contrast, the Art Dealers Association of America (ADAA) suggests that the key issues are authenticity, quality, rarity, condition, provenance and value.


Valuing art

Art valuation activity concerns itself with estimating market demand, estimating
liquidity Liquidity is a concept in economics involving the convertibility of assets and obligations. It can include: * Market liquidity In business, economics or investment, market liquidity is a market's feature whereby an individual or firm can quic ...
capability of lots, works, and artists, the condition and
provenance Provenance () is the chronology of the ownership, custody or location of a historical object. The term was originally mostly used in relation to works of art, but is now used in similar senses in a wide range of fields, including archaeology, p ...
of works, and with valuation trends such as average sale price and mean estimates.See artnet.com'
Market Trends FAQ
As with other markets, the art market uses its own industry-specific
terms of art Jargon, or technical language, is the specialized terminology associated with a particular field or area of activity. Jargon is normally employed in a particular communicative context and may not be well understood outside that context. The conte ...
or vocabulary, for example, "bought-in", describing the disadvantageous situation occurring when a work or lot at auction is returned to its owner having been passed over, withdrawn or otherwise unsold.Kendzulak, Susan, definition of
Bought-In
", about.com
Valuing art is also necessary when a piece is to be used as collateral. The art-lending market has expanded to an estimated $15 billion to $19 billion of loans outstanding in the USA. The shift in Asia towards investment in western art is a factor that has allowed art lending companies to launch offices in Asia as western works are often easier to use as collateral.


Market demand

As in the housing market, " comparables" are used to determine what level of demand similar items have in a current market. The freshness of the comparables is important because the art market is fluid and stale comparables will yield estimates that may have little relation to a work's current value. Subject matter and the medium of a work also affect market demand, as does rarity.


Liquidity

Liquidity in the art market means having artworks in very high demand and being able to sell those works without impediment. Art sales slow in downturns resulting in the market becoming more illiquid. There is a greater degree of liquidity risk facing the art investor than with other financial assets because there is a limited pool of potential buyers, and with artworks not reaching their reserve prices and not being sold, this has an effect on the auction prices. In a divorce action between a couple who sought to divide a $102 million collection between them, the couple decided a sale would prove problematic because selling the entire collection and dividing the profit would saturate the market and drive down prices; in reporting on the case, ''
The Seattle Times ''The Seattle Times'' is an American daily newspaper based in Seattle, Washington. Founded in 1891, ''The Seattle Times'' has the largest circulation of any newspaper in the state of Washington and the Pacific Northwest region. The Seattle Time ...
'' described the case as a study on how people measure the value of art, and which counts for more — pragmatism or sentiment.Armstrong, Ken
The art of divorce: She gets the Monet, he gets the Renoir
, Local News ''The Seattle Times'', seattletimes.nwsource.com, 28 July 2012. Retrieved 30 July 2012.
The newspaper reported that one of the two litigants had a more sentimental view of the value of the works, while the other had a more businesslike view, wanting balance and diversification. The newspaper attempted to calculate the value of the many artworks at issue in the case by determining a per-square-inch price based on each piece's value divided by its dimension, to end up with a per-square-inch price to apply to the amount of wall space the businesslike litigant wanted to cover with the available art. ''The Times'' ultimately concluded that using this formula as between the litigants,
John Singer Sargent John Singer Sargent (; January 12, 1856 – April 15, 1925) was an American expatriate artist, considered the "leading portrait painter of his generation" for his evocations of Edwardian era, Edwardian-era luxury. He created roughly 900 oil ...
's ''Dans les Oliviers à Capri'' was valued at $26,666.67 per square inch, that the sentimental litigant received $3,082 of appraised value per square inch while the businesslike litigant received $1,942 per square inch, but could cover more wall space.


Valuation trends

Trends for values from the world's top auction houses are compared for study of market direction and how that direction affects given artists and works.Higgs, H. and Worthington, A.
Financial Returns and Price Determinants in the Australian Art Market, 1973–2003
''Economic Record'', 81:113–123, 2005-06.
Worthington, AC and Higgs, H
A Note on Financial Risk, Return and Asset Pricing in Australian Modern and Contemporary Art
''Journal of Cultural Economics'', 30(3), March 2006, 73-84.
Valuations for art sold at the market's top houses usually carry more weight than valuations from less established houses, as most of the top houses have hundreds of years of experience.Kendzulak, Susan

About.com lists the top houses (as of April 2014, and this list is volatile) as: : 1 & 2. Bonhams, and Bonhams & Butterfields (London, New York, Los Angeles, Sydney, Hong Kong, Dubai, and San Francisco) : 3. Christie's (London, Paris, Milan, New York, Hong Kong and Dubai) : 4. Dorotheum (Vienna, Brussels, Düsseldorf, Munich, Milan and Rome) : 5. Heritage Auctions (Dallas, Beverly Hills and New York) : 6. Phillips de Pury & Company (New York and London) : 7. Sotheby's (London, Hong Kong, Geneva, Milan, Paris, Zürich, New York, Toronto, Doha) : 8. Stockholms Auktionsverk (Stockholm) : 9. Tajan (Paris and Monaco) : 10. Villa Grisebach Auktionen (Berlin) : 11. Waddington's (Toronto)
Long term
economic trend Economic trend may refer to: *all the economic indicators that are the subject of economic forecasting **see also: econometrics *general trends in the economy, see: economic history Economic history is the study of history using methodologica ...
s can have a great impact on the valuation of certain types of work. In recent decades the values of historic Russian and Chinese art have greatly benefited from increased wealth in those countries creating new and very rich collectors, as the values of Orientalist and
Islamic art Islamic art is a part of Islamic culture and encompasses the visual arts produced since the 7th century CE by people who lived within territories inhabited or ruled by Muslims, Muslim populations. Referring to characteristic traditions across ...
had earlier been boosted by oil wealth in the Arab world.


Participant activity

One of many factors in the primary market's price of a living artist's work is a dealer's contract with an artist: many dealers, as stakeholders in their artists' success, agree to buy their own stable of artists' work at auction in order to prevent price drops, to maintain price stability, or to increase perceived value, or all three, thus dealers bidding on their own artists at auction have a direct impact on the selling price for those artists' works and as a result, the valuation of those works.Thornton, Sarah
The reinvention of artist Damien Hirst
''The Sunday Times'', 2009-10-04, Retrieved 23 November 2011.


Research data

Research data available from art auction houses such as Christie's, Sotheby's, Phillips,
Bonhams Bonhams is a privately owned international auction house and one of the world's oldest and largest auctioneers of fine art and antiques. It was formed by the merger in November 2001 of Bonhams & Brooks and Phillips Son & Neale. This brought t ...
, and Lyon & Turnbull are those tracking
market trend A market trend is a perceived tendency of the financial markets to move in a particular direction over time. Analysts classify these trends as ''secular'' for long time-frames, ''primary'' for medium time-frames, and ''secondary'' for short time ...
s such as yearly lot transactions, bought-in statistics, sales volume, price levels, and pre-auction estimates.For an example see artnet.com's sample report
Market Performance Report for Piet Mondian
There are also companies such as ArtTactic utilizing art auction data as providers of art market research analysis.For example, arttactic's monthl
Rawfacts newsletter
.
Information available from internet-based art sale history databases generally does not include the condition of a work, a very important factor, therefore the prices quoted in those databases reflect auction
hammer price In auctions, the buyer's premium is a charge in addition to the hammer price (i.e. the winning bid announced) of an auction item, or lot. The winning bidder is required to pay both the hammer price and the percentage of that price called for by t ...
s without other, crucial valuation factors. Additionally, the databases of auctioned work do not cover private sales of works, and thus their use for art valuation is but one source among many needed for determining value.


General valuation factors

Valuation estimates by auction houses are typically given in ranges of prices to offset uncertainty. Generally, estimates are made by looking at what a comparable piece of art sold for recently, with estimates given in a range of prices rather than one fixed figure,de Pury, Simon
FAQ #13
and in the case of
contemporary art Contemporary art is a term used to describe the art of today, generally referring to art produced from the 1970s onwards. Contemporary artists work in a globally influenced, culturally diverse, and technologically advancing world. Their art is a ...
especially, having few comparables or when an artist is not well known and has no auction history, the risks of incorrect valuation are greatest. One potential factor in valuation are the seller's reasons for selling a particular work and/or the buyer's reasons for buying, neither of which may have anything to do with the other. For example, a seller may be motivated by financial need, boredom with a particular artwork, or the desire to raise funds for a different purchase.Cornish, Audie
Wealthy Use Art Collections As Way To A Better Loan
NPR, npr.org, 3 October 2012. Accessed 29 January 2013.
Common motivations include the so-called three D's: death, debt and divorce. Buyers may be motivated by market excitement, may be acting in accord with a collection plan, or buying like buyers of stock: to drive value up or down either for themselves or for another person. One method for pricing pieces by new artists of uncertain value is to ignore aesthetics and consider, besides market trends, three semi-commoditized aspects: "scale" - size and level of detail, "intensity" - effort, and "medium" - quality of the materials.Why A Dead Shark Costs $12 Million
NPR, npr.org, 25 June 2010. Accessed 2010-07-27. Archived from the original at archive.org.
Valuing artworks in such a specialized market, therefore, takes into account a wide variety of factors, some indeed in conflict with each other.


Valuation for tax and other law-related purposes

In the United States, art bought and sold by collectors is treated as a
capital asset A capital asset is defined as property of any kind held by an assessee. It need not be connected to the assesse’s business or profession. The term encompasses all kinds of property, movable or immovable, tangible or intangible, fixed or circula ...
for tax purposes,Capital asset defined: 26 U.S.C
§ 1221
Legal Information Institute, law.cornell.edu. Accessed 14 November 2015.
and disputes relating to the valuation of art or the nature of gain on its sale are usually decided by the federal Tax Court, and sometimes by other courts applying federal tax law to specific cases.


Important U.S. cases

:*'' Crispo Gallery v. Commissioner'' (need to produce credible
documentary evidence Documentary evidence is any evidence that is, or can be, introduced at a trial in the form of documents, as distinguished from oral testimony. Documentary evidence is most widely understood to refer to writings on paper (such as an invoice, a co ...
of valuation as taxpayer has ultimate burden of persuasion),Andrew Crispo Gallery, Inc. v. Commissioner
86 F.3d 42 1996 affg. T.C. Memo. 1992-106.
:*''Angell v. Commissioner'' (
fraud In law, fraud is intent (law), intentional deception to deprive a victim of a legal right or to gain from a victim unlawfully or unfairly. Fraud can violate Civil law (common law), civil law (e.g., a fraud victim may sue the fraud perpetrato ...
perpetuated upon the
IRS The Internal Revenue Service (IRS) is the revenue service for the Federal government of the United States, United States federal government, which is responsible for collecting Taxation in the United States, U.S. federal taxes and administerin ...
through inflated appraisals),Angell v. Commissioner
T.C. Memo 1986-528, aff'd 861 F.2d 723 (7th Cir. 1988).
:*''Drummond v. Commissioner'' (cannot claim gain from art sale as
income Income is the consumption and saving opportunity gained by an entity within a specified timeframe, which is generally expressed in monetary terms. Income is difficult to define conceptually and the definition may be different across fields. F ...
from business unless actually in the business),Drummond v. Commissioner
T.C. Memo. 94-16958; an
appeal
155 F.3d 558, (4th Cir. 1998), affg. in part & rev. in part (via vlex.com). Both accessed 17 November 2015.
:*''Estate of Querbach v. A & B Appraisal Serv.'' (appraiser's liability for misidentifying a painting),Estate of Querbach v. A & B Appraisal Serv., No.L-089362-85 Supr. Ct N.J., Bergen County, 1987, ''in'' Orenstein
Show Me the Monet: the Suitability of Product Disparagement to Art Experts
''George Mason Law Review'', 13(4), Summer 2005, pp. 905–934 at 912–913 & fn. 66.
:*''Estate of Robert Scull v. Commissioner'' (previous sales of the same property without subsequent events affecting value are generally strong indicators of
fair market value The fair market value of property is the price at which it would change hands between a willing and informed buyer and seller. The term is used throughout the Internal Revenue Code, as well as in bankruptcy laws, in many state laws, and by several ...
),Estate of Scull v. Commissioner, 67 T.C. Memo. 2953 (1994) (CCH) 1994-211 as cited by ''Walford v. Commissioner'', T.C. Memo. 6506-86 (2003). :*''Nataros v. Fine Arts Gallery of Scottsdale'' (in the absence of fraud or negligent misrepresentation, buyers believing they have overpaid at auction because of bad advice bear a heavy burden of proof),Nataros v. Fine Arts Gallery of Scottsdale
126 Ariz. 44, 612 P.2d 500 (Ct.App.1980). ''See also'' Dufy, Raoul
When Ishmael Called
Artinfo, 28 April 2009. Accessed 17 November 2015.
:*''Williford v. Commissioner'' (the 'Williford Factors' test: eight factors to determine whether property is held for investment or held for sale).Williford v. Commissioner, 64 T.C.M. (CCH) 422 (1992) fn. 13. The eight 'Williford factors' are: (1) frequency and regularity of sales; (2) the substantiality of sales; (3) the duration the property was held; (4) the nature of the taxpayer's business and the extent to which the taxpayer segregated the collection from his or her business inventory; (5) the purpose for acquiring and holding the property before sale; (6) the extent of the taxpayer's sales efforts by advertising or otherwise; (7) the time and effort the taxpayer dedicated to the sales; and (8) how the sales proceeds were used.


See also

*
Appraiser An appraiser (from Latin ''appretiare'', "to value") is a person that develops an opinion of the market value or other value of a product, most notably real estate. The current definition of "appraiser" according to the Uniform Standards of Profes ...
* Art finance * Blockage discount * Market demand * Valuation; sociology of valuation


References


Further reading

* Blaug, Mark, Where Are We Now on Cultural Economics?, ''Journal of Economic Surveys'', 15(2), 2001, pp. 123–43. * Dunbier, ''Fine Art Comparables'', tfaoi.org
Part 1
an

* Th
Dunbier System & ENCompass 22,000 Artist Directory
, an early computerized valuation method no longer updated. * Reitlinger, Gerald
''The Economics of Taste''
Hacker Art Books 1982, (3 Volume Set). . An early, 3-volume study of art market prices over a long period of time by a noted scholar. * Gerzog
Valuing Art in an Estate
Tax Analysts, ''Tax Notes'', Vol. 117, 5 November 2007. * Fitz Gibbon
From Prints to Posters: The Production of Artistic Value in a Popular Art World
''Symbolic Interaction'', Spring 1987, Vol. 10, No. 1, Pages 111–128, (subscription). * International Foundation for Art Research: IFAR'
overview of case law
on valuation in the U.S.. * Marshall & Chisti
An Exploration of the Relationships of Physical Features of Art Works to Art Valuations and Selling Prices in Fundraising
Society of Business, Industry and Economics, ''Proceedings'' 2006, p. 81. * Ackerman, Martin S., The Economics of Tax Policies Affecting Visual Art, ''Journal of Arts Management and Law'', 15:3 1985, pp. 61–71. . * Spencer, Ronald D., The Expert Versus the Object: Judging Fakes and False Attributions in the Visual Arts, (New York, Oxford University Press, 2004). . * Thompson and McAndrew
The Collateral Value of Fine Art
'' Journal of Banking and Finance'', Jan 2006. * Role of critics: Cameron, S., On the role of critics in the culture industry, ''Journal of Cultural Economics'', 19(4), 1995-12-01, pp. 321–331, Springer ISSN 0885-2545, (subscription). * Art vs securities, a discussion: from the perspective of a well-known art educator and co-founder of th
Mei Moses Fine Art Index
Michael Moses, two
podcast A podcast is a Radio program, program made available in digital format for download over the Internet. Typically, a podcast is an Episode, episodic series of digital audio Computer file, files that users can download to a personal device or str ...
s of how art has performed on a historical basis in comparison with securities
Part 1
an
Part 2
a
ArtTactic
* Wood, Christopher
''The Great Art Boom 1970–1997''
Art Sales Index Ltd., Weybridge, Surrey, England, July 1997. . . {{portal bar, Visual arts Museology Art auction Art