An art release is the
premiere of an artistic production and its presentation and marketing to the public.
Film

A film release is the authorization by the owner of a completed
film
A film, also known as a movie or motion picture, is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, emotions, or atmosphere through the use of moving images that are generally, sinc ...
to a public exhibition of the film. The exhibition may be in theaters or for home viewing. A film's release date and the method of release is part of the
marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce.
Marketing is usually conducted by the seller, typically a retailer or ma ...
of the film. It may be a
wide or
limited release
__FORCETOC__
Limited theatrical release is a film distribution strategy of releasing a new film in a few cinemas across a country, typically art house theaters in major metropolitan markets. Since 1994, a limited theatrical release in the Unite ...
. A
roadshow theatrical release is the practice of opening a film in a limited number of theaters in major cities for a specific period of time before the wide release of the film.
The process may involve finding a
film distributor. A film's marketing may involve the film being shown at a
film festival
A film festival is an organized, extended presentation of films in one or more movie theater, cinemas or screening venues, usually annually and in a single city or region. Some film festivals show films outdoors or online.
Films may be of recent ...
or
trade show to attract distributor attention and, if successful, may then be released through a chosen distributor.
Delayed release
A delayed release or late release in the
film industry
The film industry or motion picture industry comprises the technological and commercial institutions of filmmaking, i.e., film production company, production companies, film studios, cinematography, animation, film production, screenwriting, pre- ...
refers to the relatively late
release
Release may refer to:
* Art release, the public distribution of an artistic production, such as a film, album, or song
* Legal release, a legal instrument
* News release, a communication directed at the news media
* Release (ISUP), a code to i ...
of a film to the
public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociology, sociological concept of the ''Öf ...
. A release can be postponed due to the sometimes difficult transition of the production or post-production to the sales and distribution phase of the film production cycle.
Due to several factors a film release can be delayed:
#Problems during post-production of an artistic nature.
#Political problems regarding the film.
#Economic problems relating to limitations in the
film budget.
These problems can be resolved by overcoming artistic problems, making politically correct or commercially successful changes to the film/or relieving budgetary problems.
Music
In the
music industry
The music industry are individuals and organizations that earn money by Songwriter, writing songs and musical compositions, creating and selling Sound recording and reproduction, recorded music and sheet music, presenting live music, concerts, ...
, a release usually is a creative output from an artist, available for sale or distribution; a broad term covering the many different formats music can be released in, and different forms of pieces (singles, albums, extended plays, etc.).
The word can also refer to the event at which an
album
An album is a collection of audio recordings (e.g., music) issued on a medium such as compact disc (CD), Phonograph record, vinyl (record), audio tape (like 8-track cartridge, 8-track or Cassette tape, cassette), or digital distribution, dig ...
or
single is first offered for sale in record stores. Also an album launch, or single launch.
Musical performers often
self-release (self-publish) their recordings without the involvement of an established
record label
"Big Three" music labels
A record label or record company is a brand or trademark of Sound recording and reproduction, music recordings and music videos, or the company that owns it. Sometimes, a record label is also a Music publisher, ...
. While some acts who enjoy local or small scale popularity have started their own labels in order to release their music through stores, others simply sell the music directly to customers, for example, making it available to those at their live concerts. With the growth of the Internet as a medium for publicizing and distributing music, many musical acts have sold their recordings over the Internet without a label. Unlike self-publishing a novel, which is usually done only when no other options exist, even well-established musicians will choose to self-release recordings.
Music managers are increasingly getting involved in such releases and with the advent of artist management labels which have stepped in to save the situation. In Kenya, for example, most record labels only handle production, thus leading to a situation where records are marketed less. This has prompted music companies like
Grosspool Music to sign independent artists and manage their branding, releases, and marketing.
See also
*
Development hell
*
Roadshow theatrical release
*
Legal release: "music release" may also refer to a legal release of music (e.g. for film)
*
Music recording sales certification
*
Reissue, or re-release
*
Surprise release
{{Filmmaking
Mass media industry