Art of Sport is an American

personal care Personal care products are consumer products which are applied on various external parts of the body such as skin, hair, nails, lips, external genital and anal areas, as well as teeth and mucous membrane of the oral cavity, in order to make ...

company that produces a unisex line of body and

skin care Skin care or skincare is the practice of maintaining and improving the health and appearance of the skin. It includes washing, moisturizing, protecting from the sun, and treating skin problems like acne and dryness. Skin care can help prevent i ...

products marketed toward athletes. Its products include soaps,

lotions Lotion is a low-viscosity topical preparation intended for application to the skin. By contrast, creams and gels have higher viscosity, typically due to lower water content. Lotions are applied to external skin with bare hands, a brush, a clea ...

, body washes, deodorants, and other personal care items. The company launched as a direct-to-consumer brand selling its products on its website and Amazon. In 2019, Art of Sport launched its products at offline stores in partnership with Target. The partnership represented the largest men's

partnership in Target's history. In 2020, the brand extended to CVS,

Walgreens Walgreens is an American pharmacy store chain. It is the second largest in the United States, behind CVS Pharmacy. As of March 2025, the company operated more than 8,700 stores in the U.S. Walgreens has been the subject of a number of lawsuit ...

Kroger The Kroger Company, or simply Kroger, is an American retail company that operates (either directly or through its subsidiaries) supermarkets and multi-department stores throughout the United States. Founded by Bernard Kroger in 1883 in Cinc ...

, HEB, Meijer, Dicks and Military stores, bringing Art of Sport to over 25,000 retail locations. The company was founded in 2018 by Matthias Metternich, Brian Lee, and

Kobe Bryant Kobe Bean Bryant ( ; August 23, 1978 – January 26, 2020) was an American professional basketball player. A shooting guard, he List of NBA players who have spent their entire career with one franchise, spent his entire 20-year career with t ...

. For a year prior to the company's launch, a team of scientists developed the products using predominately natural ingredients. The company was founded in Los Angeles by Metternich, Brian Lee, and Kobe Bryant, with Metternich serving as CEO. Art of Sport's first products were released in October 2018. In addition to Bryant, the brand is represented by several notable athletes including Javier Baez, JuJu Smith-Schuster, James Harden, Sage Erickson, Ryan Sheckler, and Ken Roczen. Art of Sport releases a line of personal care products marketed toward athletes. Its items include soaps, creams, lotions, body washes, deodorants, and sunscreens (among others). The products use a variety of natural ingredients. In September 2022, Art of Sport was acquired by Starco Brands. In 2024, Starco won the naming rights to the college football

bowl game In North America, a bowl game, or simply bowl, is one of a number of postseason college football games primarily played by NCAA Division I Football Bowl Subdivision (FBS) teams. For most of its history, the FBS did not use a playoff tourname ...

the

LA Bowl The LA Bowl is an annual NCAA Division I Football Bowl Subdivision (FBS) college football bowl game played at SoFi Stadium in Inglewood, California, first played in December 2021. The bowl has tie-ins with the Mountain West Conference, Mountain ...

and renamed it the Art of Sport LA Bowl.

References

{{reflist

External links

Official website
American companies established in 2018 Companies based in Los Angeles Personal care companies of the United States