Arrid is a type of

antiperspirant A deodorant is a substance applied to the body to prevent or mask body odor caused by bacterial breakdown of perspiration, for example in the armpits, groin, or feet. A subclass of deodorants, called antiperspirants, prevents sweating itself, t ...

and

deodorant A deodorant is a substance applied to the body to prevent or mask body odor caused by bacterial breakdown of perspiration, for example in the armpits, groin, or feet. A subclass of deodorants, called antiperspirants, prevents sweating itself, t ...

originally introduced in 1935 by Carter Products and was acquired by

Church & Dwight Church & Dwight Co., Inc. is an American consumer goods company focusing on personal care, household products, and specialty products. The company was founded in 1847 and is headquartered in Ewing, New Jersey. It is the parent company of well-kno ...

in 2001. The active ingredient is up to 20% aluminium zirconium tetrachlorohydrex gly.

Products

Arrid deodorants and antiperspirants come in five different forms: solids, clear gels, sprays, roll-ons and cream.

Advertising

During the 1940s and 1950s, its famous slogan was "Don't be ''half-safe''—use Arrid to be sure", which gave rise to ''Half-Safe'', the name of the amphibious vehicle which Ben Carlin used to circumnavigate the world in the mid 20th century.Strohl, Daniel (2011). – Hemmings Daily. Published 2 March 2011. Retrieved 2 October 2012. In 1993, Arrid was backed by a $14 million television campaign, $1.4 million in radio and $3 million in print support. In the 2000s, one of its most popular slogans was "Stress stinks! Arrid works!"

Ingredients

Each of Arrid's deodorants contain a different active ingredient. In their solid and clear gel deodorant, the active ingredient is aluminum zirconium tetrachlorohydrex gly. The active ingredient in their spray deodorant is aluminum chlorohydrate and the active ingredient in their cream is aluminum sesquichlorohydrate.

External links

Official Website

References

Personal care brands Church & Dwight brands Carter-Wallace Products introduced in 1935 {{product-stub